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NEWS REAL

• China-based e-commerce giant Alibaba said it set a sales record on Singles Day, 11-11 — aka  the Double 11 shopping festival, “the world’s largest 24-hour shopping event" — with sales across Alibaba’s shopping platforms at $38.3 billion involving more than 200,000 brands. That exceeded last year’s record of nearly $30.5 billion. Alibaba also said that in its first hour, it generated an estimated $13 billion in sales. By comparison, in 2018, Black Friday sales were $6.2 billion, and Cyber Monday sales reached $7.9 billion, according to Forbes.

• Volcom has signed a deal to become the official apparel sponsor for the U.S. Snowboard Team. Volcom, a part of Authentic Brands Group, replaces Burton, which had been the apparel supplier for the group for the past four Winter Olympics. Financial terms of the deal, which runs through the 2022 Beijing Winter Games, were not shared.

• NBC’s Sunday Night Football on Nov. 10 became the decade’s (2010-19) only primetime series to average 20 million-plus viewers for 100 different broadcasts. American Ido is second with 69. The Minnesota Vikings’ 28-24 victory over the Dallas Cowboys averaged a Total Audience Delivery of 23.5 million viewers across NBC TV, NBC Sports Digital and NFL Digital platforms.

• CBS Sports said its coverage of the SEC on CBS with No. 2 ranked LSU beating No. 3 ranked Alabama, 46-41, on Nov. 9  “delivered a massive audience, had an average of 16.636 million viewers and scoring a fast national household rating/share of a 9.7/24 . . . the  highest-rated regular-season college football game (excluding Conference Championships) on any network in eight years.

• Calling it the company’s biggest brand launch in more than a decade, Coca-Cola North America has unveiled Aha sparkling water, eyeing a March 2020 drop at retail. “As the largest and fastest-growing part of the water business, mainstream flavored sparkling water is a segment we know we must double-down on,” Celina Li, vp-water, Coca-Cola North America, said via the company. “Aha is our big-bet brand in this big-bet category.” Full story here.

POLL POSITION

MLB 2019 Award Finalists

MANAGER OF THE YEAR

Nov. 12 MLB Network (6 PM ET)
American League finalists: Rocco Baldelli, Minnesota Twins; Aaron Boone, New York Yankees; Kevin Cash, Tampa Bay Rays

National League finalists: Craig Counsell, Brewers; Mike Shildt, Cardinals; Brian Snitker, Braves

CY YOUNG

Nov. 13 MLB Network (6 PM ET)
AL Finalists: Gerrit Cole, RHP, Houston Astros; Charlie Morton, RHP, Tampa Bay Rays; Justin Verlander, RHP, Houston Astros

NL Finalists: Jacob deGrom, RHP, New York Mets; Hyun-Jin Ryu, LHP, Los Angeles Dodgers; Max Scherzer, RHP, Washington Nationals

MOST VALUABLE PLAYER

Nov. 14 MLB Network (6 PM ET)
AL Finalists: Alex Bregman, 3B, Houston Astros; Marcus Semien, SS, Oakland A’s; Mike Trout, OF, Los Angeles Angels

NL Finalists: Cody Bellinger, OF/1B, Los Angeles Dodgers; Anthony Rendon, 3B, Washington Nationals; Christian Yelich, OF, Milwaukee Brewers

KEEPING SCORE

Topps All-Star Rookie Team 2019

One player at each position plus a DH and pitchers. Topps said each player’s 2020 Topps Series 1 or Series 2 card would include the Rookie Cup trophy logo. Topps has been naming MLB All-Star Rookie teams for 60 years.
• Pete Alonso 1B, New York Mets
• Yordan Alvarez  DH, Houston Astros
• Nick Anderson P, Tampa Bay Rays
• Vladimir Guerrero, Jr. 3B, Toronto Blue Jays
• Keston Hiura 2B, Milwaukee Brewers
• Eloy Jimenez OF, Chicago White Sox
• John Means P, Baltimore Orioles
• Bryan Reynolds OF, Pittsburgh Pirates
• Victor Robles OF, Washington Nationals
• Will Smith C, Los Angeles Dodgers
• Mike Soroka P, Atlanta Braves
• Fernando Tatis Jr.  SS, San Diego Padres

BUY SELL

Weekend Box Office Nov. 8-10
1, Midway $17.5M
2. Doctor Sleep $14.1M
3. Playing With Fire $12.8M
4. Last Christmas $11.6M
5. Terminator: Dark Fate $10.8M
6. Joker $9.2M
7. Maleficent: Mistress Of Evil $8M
8. Harriet $7.2M
9. Zombieland: Double Tap $4.3M
10. Addams Family $4.2M
BoxOfficeMojo.com

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BodyArmor Into NCAA
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs vs. Los Angeles Chargers Mexico City Estadio Azteca ESPN (Monday Night Football) 8 PM (ET

NFL Thanksgiving Nov. 28, 2019
• Chicago Bears vs. Detroit Lions Fox 12:30 PM (ET)
• Buffalo Bills vs. Dallas Cowboys CBS 4:30 PM (ET)
• New Orleans Saints vs. Atlanta Falcons NBC 8 PM (ET)

NBA Mexico 2019
• Dec. 12 Dallas Mavericks vs. Detroit Pistons Arena Ciudad de Mexico, Mexico City NBA TV 9 PM (ET)

NBA Christmas Dec. 25, 2019
• Boston Celtics vs. Toronto Raptors ESPN Noon (ET)
• Milwaukee Bucks vs. Philadelphia 76ers ABC 2:30 PM (ET)
• Houston Rockets vs. Godlen State Warriors ABC 5 PM (ET)
• Los Angeles Clippers vs. Los Angeles Lakers ESPN/ABC 8 PM (ET)
• New Orleans Pelicans vs. Denver Nuggets ESPN 10:30 PM

NHL Bridgestone Winter Classic Jan. 1, 2020

• Nashville Predators vs. Dallas Stars Cotton Bowl Stadium, Dallas NBC

Entries in Rams (1)

Tuesday
Dec202016

Top Ten Sports Marketers Of The Year 2016: From Surreal To Sir Real To The Real Deal

By the Staff of NYSportsJournalism.com

VOTE HERE

Janaury 1, 2017: According to Merriam-Webster, America's leading dictionary publisher, the Word of the Year for 2016 is “surreal,” so designated based on a “high volume of lookups and a significant year-over-year increase in lookups.”

Merriam-Webster defines the word surreal as "having the disorienting, quality of a dream; unreal; fantastic."

And that may be one way to also define the Top Ten Sports Marketers of the Year for 2016.

Surreal could include the Chicago Cubs winning the World Series for the first time since 1908, the NFL’s Rams moving back to Los Angeles after more than 20 years in St. Louis, the 500 NFL players who helped to design their own shoes for the "My Cleats My Cause" campaign, Los Angeles being selected by the U.S. Olympic Committee to bid for hosting duties for the 2024 Summer Games after Boston dropped out and NBCU’s success broadcasting the 2016 Summer Games despite a plethora of challenges.

Sir Real would be a way to refer to Craig Sager and his amazing fight with cancer until sadly succumbing on Dec. 15, with one positive result being the attention and public awareness for the Sager Strong Foundation and its support of cancer research.

And the real deals would be a category for the American Cancer Society and its joining with universities and college coaches for nationwide cause marketing efforts; the glittering growth of Topgolf and the NOW line from Topps over the past year; and the NHL putting together the World Cup of Hockey, a success on the ice and in marketing.

There were many reasons that the ten leagues, organizations and events were selected as the Top Ten Sports Marketers of the Year by the staff of NYSportsJournalism. But the underlying and uniting reason was that they separated themselves from all others in marketing, activation, awareness and creativity.

The list was compiled after a review of the stories, articles, Q&A's, features, social media strengths, marketing, business efforts and response from readers, consumers and industry peers about companies, people, organizations, teams, leagues, agencies, medial outlets and others throughout the year.

This was also the reason why two men and two women were named, respectively, as the Male and Female Sports Marketers of the Year: Shaquille O’Neal, Dwayne "The Rock" Johnson, Simone Biles and Carli Lloyd.

The ten companies, leagues and categories will now go to a vote among the public-at-large.

Ultimately, one of them will become the Grand Sports Marketer of the Year and join past winners including BBVA Compass (2010), Mission AthleteCare (2012), Stand Up to Cancer with MLB and MasterCard (2013), The ALS Assn. (2014) and Special Olympics World Games Los Angeles (2015).

Congratulations to all of those nominated for the work and achievements you have had in 2016, and to the achievements to come in 2017 and beyond.

The Top Sports Marketers of the Year for 2016 (in alphabetical order): 2024 Olympics L.A./Paris, American Cancer Society, Chicago Cubs, Los Angeles Rams, NBCU Rio 2016 Olympics, NFL "My Cause My Cleats", NHL World Cup of Hockey, #SagerStrong with Turner Sports/NBA, Topgolf and Topps NOW.

VOTE HERE

Top Ten Sports Marketers of the Year

• 2024 Olympics L.A./Paris (See the full story here.)
• American Cancer Society (See the full story here.)
• Chicago Cubs (See the full story here.)
• Los Angeles Rams (See the full story here.)
• NBCU Rio 2016 Olympics (See the full story here.)
• NFL "My Cause My Cleats" (See the full story here.)
• NHL World Cup of Hockey (See the full story here.)
• Sager Strong with Turner Sports/NBA (See the full story here.)
• Topgolf (See the full story here.)
• Topps NOW (See the full story here.)

Male Sports Marketer of the Year: Dwayne "The Rock" Johnson (See his full story here)

Male Sports Marketer of the Year: Shaquille O’Neal (See his full story here.)

Female Sports Marketer of the Year: Simone Biles (See her full story here.)

Female Sports Marketer of the Year: Carli Lloyd (See her full story here.)

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