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POLL POSITION
Sports Marketer Of The Year 2018

 

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NEWS REAL

• Manchester United has signed a multi-year deal with Marriott International, with multi-platform marketing including access to on-field & player experiences for 120M members of the Marriott BonVoy travel program.

• PepsiCo is acquiring the CytoSport supplements brand from Hormel, which includes the Muscle Milk line.

• MLS Los Angeles Galaxy has signed a deal naming Mescal El Silencio, a specially crafted mezcal label based in Los Angeles, as an official partner for the team and its venue, Dignity Health Sports Park. The alliance, being called the first mescal deal for a pro sports team, includes a Mezcaleria El Silencio bar on the main concourse.

• MLS FC Dallas has signed a pact naming Heineken as the official import beer for the club and Toyota Stadium. The alliance also make Heineken USA a founding partner for the National Soccer Hall of Fame, which recently opened in Toyota Stadium.

• Lisa Borders, who in October resigned from her position as president for the WNBA to become president and CEO for Time’s Up, has now resigned from that position, citing family situations.

KEEPING SCORE

Finalists For The Naismith Memorial Basketball Hall of Fame Class of 2019
Unveiled at NBA All-Star Weekend as finalists from the North American and Women’s committees to be considered for election in 2019:

Players
• Marques Johnson
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Ben Wallace
• Chris Webber
• Paul Westphal
Coaches
• Bill Fitch
• Eddie Sutton
Referee
• Hugh Evans

Finalists from the Women’s Screening Committee
Player
• Theresa Weatherspoon
Coaches
• Leta Andrews
• Barbara Stevens

The Class of 2019 will be unveiled during a press conference in Minneapolis at the NCAA Men’s Final Four.

BUY SELL

Weekend Box Office Feb. 15-17
1. Alita: Battle Angel $27.8M
2. The Lego Movie 2: The Second Part $21.2M
3. Isn’t It Romantic $14.2M
4. What Men Want $10.9M
5. Happy Death Day 2U $9.8M
6. Cold Pursuit $6M
7. The Upside $5.6M
8. Glass $3.8M
9. The Prodigy $3.1M
10. Green Book $2.7M
Source: Box Office Mojo

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Bud Reserve: 'Charlize' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Monday
Jan282019

Top Sports Marketers Of The Year 2018: Tough, Skilled, Determined To Succeed

By the Staff of NYSportsJournalism

VOTE HERE

January 2019: 2018 was a year of celebrations and champions but also of trials, tribulations and tragedy.

At times, it may be easy to fall back on sports to help escape the tough times and the hard challenges.

But in the right context, sports can be a lifeline, bringing back memories of happier times, serving as a relief valve in the moment and as a an inspiration for overcoming future obstacles.

In the world of sports marketing, ten brands, media companies, teams and people stood out from the rest for their initiatives, skills, determination and show of strength.

They have been named as Top Ten Sports Marketers of the Year of 2018 by the editorial staff of NYSportsJournalism for these traits and more.

Ultimately, one of them will become the Grand Sports Marketer of the Year 2018 and join past winners including:

• BBVA Compass (2010),

• Mission AthleteCare (2012)

• Stand Up to Cancer with MLB and MasterCard (2013)

•The ALS Assn. (2014)

• Special Olympics World Games Los Angeles (2015)

• American Cancer Society (2016)

• adidas (2017)

Voting is open at NYSportsJournalism.com, POLLCODE.com, TWITTER and e-mail (editor@nysportsjournalism.com).

Voting is being conducted now through Feb. 17. The Grand Sports Marketer of the Year will be named the week of Feb. 25 (subject to change).

Congratulations to all of the Top Sports Marketers of the Year.

Top Ten Sports Marketers of the Year 2018

DAZN

ESPN+

Fox Sports: Thursday Night Football

Milwaukee Bucks

PGA Tour

Puma

Sports Betting Category

Springhill Entertainment-Uninterrupted: LeBron James, Maverick Carter

State Farm

Topps Living Set

VOTE HERE

Share and Vote on Twiter #TopSportsMarketer

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