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deal w O via the NFL Players Inc. licensing- unit. "Since partnering in 2013, and have helped nearly 1,000 players connect with hundreds of brands to share campaigns, reaching more than 1 billion fans worldwide."

• The has named Shenzhen, as the host city for 2019-2028, a deal that includes the building of a 12K-seat venue, and doubling the prize money to $14M for the Top 8 singles players and Top 8 doubles teams.

• Overwatch League said that its first week of competition drew more than 10 million viewers via Twitch, MLG, and Chinese streaming partners ZhanQi TV, NetEase CC and Panda TV. Opening day had an average audience per minute of 408,000.

• Coca-Cola, International Speedway Corp. and Nascar have signed an extension to their partnerships under which Coca-Cola, would "continue its deep-rooted history in the sport by engaging racing fans across Nascar’s three national series and 12 ISC-operated race tracks" and events including the Coca-Cola 600 and the Coca-Cola 400. Coca-Cola-sponsored drivers include Austin Dillon, Denny Hamlin, Kyle Larson, Joey Logano, Ryan Newman, Daniel Suarez and Darrell “Bubba” Wallace Jr. Coca-Cola said it "has been involved with stock car racing for 50 years," and became an official partner with Nascar in 1998.

• NBC Olympics will debut Olympic Ice Presented by Toyota, a live, daily figure skating show airing nightly (7 PM ET) on NBCSN beginning Feb. 10 and continuing through Feb. 24. Live Olympic figure skating competition will follow the show in primetime. NBCOlympics.com and the NBC Sports app will present a digital-exclusive version of Olympic Ice Presented by Toyota immediately following prime-time coverage beginning Feb. 8.

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Which Team Will Win Overwatch League 2018?
 
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KEEPING SCORE

Top NBA All-Star Game Votes (To Date)
Eastern Conference
1.  Giannis Antetokounmpo (MIL) 863,416
2.  LeBron James (CLE) 856,080
3.  Kyrie Irving (BOS) 802,834
4.  Joel Embiid (PHI) 433,161
5. Kristaps Porzingis (NYK) 359,459
6.  DeMar DeRozan (TOR) 259,368
7.  Victor Oladipo (IND) 251,886
8.  Kevin Love (CLE) 221,969
9.  Ben Simmons (PHI) 210,085
10. John Wall (WAS) 175,990
Western Conference
1. Kevin Durant (GSW) 767,402
2. Stephen Curry (GSW) 735,115
3. James Harden (HOU) 602,040
4. Russell Westbrook (OKC) 438,469
5. Klay Thompson (GSW) 359,442
6. DeMarcus Cousins (NOP) 356,340
7. Draymond Green (GSW) 325,612
8. Manu Ginobili (SAS) 231,460
9. Kawhi Leonard (SAS) 212,650
10. Carmelo Anthony (OKC) 194,239

The 67th NBA All-Star Game will take place on Sunday, Feb. 18 at Staples Center in Los Angeles. TNT will televise (8 PM ET)

BUY SELL

Top-Selling NFL Jerseys By Team 2017 At Dick’s Sporting Goods
1. Dallas Cowboys
2. New England Patriots
3. Pittsburgh Steelers
4. Philadelphia Eagles
5. Denver Broncos
6. Carolina Panthers
7. New York Giants
8. Seattle Seahawks
9. Atlanta Falcons
10. Cincinnati Bengals
11. Houston Texans
12. Minnesota Vikings
13. Detroit Lions
14. Chicago Bears
15. Green Bay Packers
16. Oakland Raiders
17. Kansas City Chiefs
18. Baltimore Ravens
19. Washington Redskins
20. Arizona Cardinals

SOURCE: DICK'S SPORTING GOODS

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Dec202017

At Topps, Global Growth Is In The Cards For Consumers, Partners, Marketing

Special to NYSJ Sports-Entertainment Business News Service

December 20, 2017: Iconic trading card and collectibles company Topps, whose roots trace back to 1938, is undergong a major overhaul, combining its  North American and International Sports & Entertainment divisions into a Global Sports & Entertainment division.

The reason for the move. “To address consumer demands from an increasingly global marketplace.”

David Leiner, who joined the New York-based company in 2009 and is currently the GM for North American Sports & Entertainment, has been appointed global GM for the new, combined division.

He will be responsible for leading and directing its strategy and business operations, according to Topps.

"We're creating one Global Sports & Entertainment division to allow us to serve our partners more efficiently as they compete globally and to address consumer demands from an increasingly global marketplace," Michael Brandstaedter, president and CEO for Topps. Co., said in a statement.

"David has delivered breakthrough innovation and significant operational success in North America and we look forward to bringing that experience to our markets and products throughout the world," said Brandstaedter.

Chris Rodman, who led the International Sports & Entertainment division for more than 20 years, will continue to “remain involved with the business as a consultant on Topps' key soccer projects and other matters,” according to Topps.

Although long-based on physical trading cards that have become part of sports lore — in particular with an MLB alliance that dates back to 1952 — Topps has innovated to stay ahead of the ever-changing social media and digital world.

Prior to the 2016 MLB season, the company unveiled Topps NOW, cards created ASAP after major events happen and are available exclusively on the Topps NOW Web site for 24 hours.

In just two seasons, Topps said it has sold more than one million cards, “making it the company’s most successful product-launch ever.”

 A Topps NOW card featuring Aaron Judge of the New York Yankees to commemorate his single-season rookie record-breaking 50th home run in late September sold 16,138 copies in a 24-hour period.

That was a Topps Now record until this week, when a card featuring Japanese baseball star Shohei Ohtani in his new Los Angeles Angels uniform set a new print-run record with 17,323 copies sold in a 24-hour period.

Regarding the company consolidation, "I'm excited about the opportunity to work across the globe with our outstanding partners and with the many talented people at Topps," said Leiner.

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