Wednesday
Jul012009

Dara Torres Teams With BP In 'Younger For Longer' Promotion

July 1, 2009: BP Products North America has signed a deal with Olympic swimmer Dara Torres to support the rollout of BP gasoline with Invigorate, which the company describes as "an improved fuel that with continuous use can clean vital engine parts and help vehicles run younger for longer." Torres will be featured in a consumer contest, the "BP Younger for Longer Challenge," a nationwide search for "inspiring stories of how Americans maintain their youth and vitality." Torres, who has competed in five Olympics and won three silvers in Beijing at the age of 41, will be the face of the new contest, and will participate in marketing activities on behalf of BP's Team Invigorate, a group of athletes who personify the younger for longer brand message. The athletes also include professional surfer Ryan Helm and marathon runner Linda Quirk.

The effort will seek to drive consumers to a dedicated Web site, www.BPinvigorate.com and to BP stations nationwide for information. Starting today, participants can enter the challenge by submitting a 300-word written entry explaining how they personify the younger for longer benefits of BP gasoline with Invigorate. Torres and a select BP judging panel will choose 20 of the top entrants to receive a first place prize of BP gas for a year, valued at more than $2,000. A grand prize winner will be awarded $10,000 in BP gasoline, plus a trip to meet Torres. BP said it would unveil the winners in December and feature their stories on a special section of the Web site.

"The concept of running younger for longer is relevant to our lives in many ways today, whether it's how you take care of your car or how you maintain the youthfulness of your mind and body," Torres said in a statement. "With the launch of BP gasoline with Invigorate, BP and I are searching for compelling stories of how Americans relate to this message, and we'll reward 21 lucky entrants!"

Separately, Torres will join Michael Phelps and more than 25 members of the 2008 U.S. Olympic team expected to compete in the U.S. national championships at the IUPUI Natatorium in Indianapolis. July 7-11, which will determine the U.S. team for the world championships in Rome July 19-Aug. 2. Back to Home Page