Wednesday
Apr082009

Swimmer Dara Torres Trades Water For Milk

April 8, 2009: Dara Torres is best known for winning three silver medals in swimming at the 2008 Olympics at the age of 41. Now, she's joining the ranks of stars who have donned milk mustaches for a Got Milk? ad. Print, from Lowe, New York, will break April 9 in USA Today and run in national magazines. A dedicated microsite at WhyMilk.com supports. In the ad, where her name is changed to "Dairy" Torres, the well-toned swimmer is wearing a black bikini and standing in water. "I'm a natural in water," offers the text. "But after a workout, my natural choice is milk. It's a strong starting block for wellness. The protein helps build muscle, plus its nutrients help me refuel. Three glasses of low fat or fat free milk a day. Lap it up." Torres' ad will help to launch a new initiative to educate women about the valuable contributions milk makes to exercise recovery and fitness.

See more about Dana Torres' Got Milk? alliance here.

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