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NEWS REAL

• NBA All-Star James Harden has joined the ownership group of the Houston Dynamo. According to the MLS club, the 2018 NBA MVP with the Houston Rockets becomes the fifth member of an ownership group led by Gabriel Brener, which also includes boxing icon Oscar De La Hoya, Ben Guill and Jake Silverstein.

In addition to the Dynamo, the group also owns the NWSL's Houston Dash and BBVA Stadium, the home venue for both clubs.

“I’m very excited about the opportunity to join the ownership group of the Houston Dynamo and Houston Dash and proud to be a part of a club with tremendous history and a great future,” Harden said via the team.

• Spend a "Day in the Life Of Blake Griffin." Full story here.

• Cavs Legion Gaming Club, the NBA 2K League affiliate of the Cleveland Cavaliers, has unveiled plans for an eSports center in Cleveland’s Battery Park neighborhood. The 2,700 square foot venue is scheduled to open this fall,

• The NFL Network is planning 129 hours of “Inside Training Camp Live” coverage July 22-Aug. 7 Additional coverage will appear across NFL media platforms including NFL.com, NFL Films, NFL app and NFL RedZone.

ESPN also said it would provide comprehensive coverage of the opening week of the 2019 NFL training camps beginning July 22 on daily editions of SportsCenter and NFL Live.

• NBC’s Golf Channel unveiled details for its next Golf Films project, “Tiger Woods: Chasing History,” to premiere July 22  The film will present viewers with a chronological look at the “sights and sounds from each of Woods’ 81 professional victories, from his first at the Las Vegas Invitational in 1996, through the most recent win at the Masters earlier this year.”

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

AT&T WNBA All-Star 2019 Starter Pool

  • Liz Cambage, Aces
  • Elena Delle Donne, Mystics
  • Chelsea Gray, Sparks
  • Brittney Griner, Mercury
  • Natasha Howard, Storm
  • Jonquel Jones, Sun
  • Jewell Loyd, Storm
  • Kayla McBride, Aces
  • Kia Nurse, Liberty
  • A‘ja Wilson, Aces

AT&T WNBA All-Star 2019, featuring Team Delle Donne vs. Team Wilson, is scheduled for July 27 in the Mandalay Bay Events Center, Las Vegas (ABC 3:30 PM ET).

KEEPING SCORE

The Top 25 MiLB Teams With Best-Selling Merchandise (alphabetically, with MLB affiliate):

  • Albuquerque Isotopes (Rockies)
  • Charleston RiverDogs (Yankees)
  • Charlotte Knights (White Sox)
  • Columbia Fireflies (Mets)
  • Columbus Clippers (Indians)
  • Corpus Christi Hooks (Astros)
  • Durham Bulls (Rays)
  • El Paso Chihuahuas (Padres)
  • Fort Wayne TinCaps (Padres)
  • Gwinnett Stripers (Braves)
  • Hartford Yard Goats (Rockies)
  • Indianapolis Indians (Pirates)
  • Jacksonville Jumbo Shrimp (Marlins)
  • Lehigh Valley IronPigs (Phillies)
  • Nashville Sounds (Rangers)
  • Pawtucket Red Sox (Red Sox)
  • Portland Sea Dogs (Red Sox)
  • Richmond Flying Squirrels (Giants)
  • Rochester Red Wings (Twins)
  • Sacramento River Cats (Giants)
  • Salt Lake Bees (Angels)
  • San Antonio Missions (Brewers)
  • Tacoma Rainiers (Mariners)
  • Toledo Mud Hens (Tigers)
  • Trenton Thunder (Yankees)

SOURCE: MiLB

BUY SELL

Weekend Box Office July 12-14
1. Spider-Man:Far From Home $45.3M
2. Toy Story 4 $20.7M
3. Crawl $12M
4. Stuber $8M
5. Yesterday $6.8M
6. Aladdin $5.9M
7. Annabelle Comes Home $5.6M
8. Midsommar $3.4M
9. Secret Life of Pets 2 $3.1M
10. MIB International $2.2M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Monday
Jun172019

Go Fourth: 'Toy Story 4' Partners Put $100M In Marketing Campaigns Into Play

By Barry Janoff

June 17, 2019: Chrysler, McDonald’s, Procter & Gamble, Dannon Danimals, Kellogg’s, Best Western and Babybel are among the companies and brands anteing up an estimated $100 million to support the release of Toy Story 4 from Disney and Pixar, which hits theaters June 21.

Multi-media campaigns, anchored by TV spots staring characters from the movie, are airing from the likes of Chrysler, McDonald’s, GoRVing, Dannon’s Danimals and Babybel’s cheese line, with the efforts also including digital, social media and in-theater.

Brands filling up shelves with on-package character placement include P&G’s Bounty, Danimals, Kellogg’s, Juicy Juice and Ziplock; while Alaska Airlines is  going  skyward with a special-edition Toy Story 4-themed aircraft adorned with the likes of Woody, Buzz Lightyear, Bo Peep and newcomer Forky.

Extending the shelf life of their campaigns with sweeps are such marketers as Blue Diamond Almond Breeze and Clorox.

National retailers including Target, Walmart and Kohl’s are joining the fray with an array of items unique to their stores, ranging from toys, clothing and accessories to limited-edition food and drink products featuring Toy Story 4 imagery.

In addition, Disney and Pixar are running a multi-platform campaign to support the film’s release.

“These amazing brands have come up with some very exciting, imaginative campaigns to support Toy Story 4, and we can’t wait to share them with fans this summer,” Lylle Breier, svp-global marketing partnerships for The Walt Disney Studios, said via the company.

Chrysler’s “Dance Party” supports the Pacifica and Pacifica Hybrid.with characters from Toy Story 4 interacting with features in the vehicles.

GoRVing's spot takes a segment from the film itself —  an RV trip with Bonnie and her family — and turns it into an extended sendup of the joys of families and their recreational vehicles.

Babybel’s “Snack Attack’ also show Bonnie in the RV, with the focus on Bonnie needing some nourishment, “It’s a snack attack,” Woody says to his Toy Story 4 pals, who are along for the ride with Bonnie. “One that fridge,” which they do, revealing a Babybel product that, turn to Toy Story form, turns into a talking food product with a face and a superhero cape.

Danimals’ “Out Now,” shows real-life kids on a road trip with their parents, interspersed with scenes from the movie.

McDonald’s spot, “There For Each Other,” supports the ten Toy Story 4 Happy Meal toys. Each McDonalds Happy Meal toy bag carries a ticket “that can be scanned in the McDonald’s app (or entered at www.MagicAtMcD.com) for exciting opportunities and exclusive content.”

In addition, the Snapchat App enable people to become part of the animated world of a carnival similar to one in the movie.

The campaign from Clorox is anchored by a sweeps offering a grand prize of four-day vacation to Los Angeles, New York, Austin or Washington DC. (Details here.)

Best Western has launched an integrated campaign as part of its BW Rewards Rush Promotion.

Blue Diamond Almond Breeze is running a national promotion in which "consumers can receive a Fandango Movie Ticket2 to see Toy Story 4 or any other Disney movie with the purchase of three participating Blue Diamond Almond Breeze almondmilks." (Details here.)

Alaska Airlines’ second livery to feature Pixar's characters — joining Incredibles 2 — was unveiled at Seattle-Tacoma International Airport by Alaska's own chief football officer, Russell Wilson, quarterback for the NFL Seattle Seahahwks.

Guests on the aircraft's inaugural flight were treated to a celebration at the gate and on board, where they were also presented with a complimentary one-month Cinemark Movie Club membership. The membership will allow recipients to see the film at any Cinemark location where Toy Story 4 is playing.

"We've seen Woody and the rest of the toys in a lot of unexpected places over the years," Toy Story 4 producers Mark Nielsen and Jonas Rivera said via the carrier. "And this time, we'll see them in an RV, at an antique store and in the inner workings of a carnival.

"But how many people can say they've seen them at 35,000 feet?"

The Toy Story 4-themed 737-800, tail number N589AS, will fly throughout Alaska’s route network until 2020.

For a limited-time, select Kellogg’s Toy Story 4-themed cereal boxes include a free window decal featuring five character decals.

Big Fish Games, publishers of Gummy Drop!, have launched Toy Story Drop!, a mobile game that includes characters, friendships, locations, environments and motifs from the entire Toy Story universe,

Pampered Chef is teaming up with Disney and Pixar’s Toy Story 4 to introduce three character-themed products to its kitchen tools lineup.

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