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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Winter Games Brand Awareness
Which of the following brands have you seen an ad for in the past two weeks during Winter Olympics?
1. Coca-Cola 45.4
2. Liberty Mutual 25.3
3. Samsung 24.5
4. NBC 23.7
5. Chobani 16.3
6. United 14.4
7. NBCSN 10.9
8. Intel 9.1
9. Dow 3.2
10. Panasonic 2.9
SOURCE YouGov

• This wknd all 30 MLB teams (including players, coaches, managers and umpires) will wear caps to honor before games, with option to wear the caps  in-game. Players will sign caps and auction them to raise money for Broward Education Foundation to benefit the official Victims' Fund.

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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MLB: Stoneman Douglas Winter Games Ads Below

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Mar142017

In Anticipation of ’18 Winter Games Toyota Builds Skating, Skiing, Snowboard Roster

By Barry Janoff

March 14, 2017: Continuing to build on its strategy to "actively increase our support for winter sports," Toyota has signed new multi-year partnerships with the National Governing Bodies for U.S. Figure Skating and U.S. Speedskating, and has extended and expanded a partnership with USA Hockey that began in 2012.

The deals come with about a year to go until the 2018 Winter Games in in PyeongChang South Korea, which will be the first global activation for Toyota as an official partner with the International Olympic Committee under an alliance signed in 2015.

Toyota recently became a sponsor for the U.S. Freeski and Snowboard teams and title sponsor for the U.S. Grand Prix; and the official automotive company for Burton Snowboards.

The car company also added sponsorships of two members of the U.S. Ski and Snowboard Assn.: Gus Kenworthy, who won silver in men’s freestyle slopestyle skiing at the 2014 Winter Games in Sochi; and Torin Yater-Wallace, who won the men’s halfpipe skiing event at last month’s Toyota Grand Prix

Toyota already sponsors U.S. Paralympic snowboarder Amy Purdy, who won bronze in snowboard cross in Sochi;and 16-year-old snowboarding phenom Chloe Kim, the 2016 Burton U.S. Open halfpipe champion and three-time X-Games gold medalist who is vying for a spot on the U.S. snowboarding team.

"We are committed to making an impact with our winter sports presence in the United States," Jack Hollis, group vp-GM for the Toyota Division, said in a statement. "With the 2018 Olympic and Paralympic Games less than a year away, Toyota looks forward to supporting the NGBs and athletes on every step of their journey as they move toward achieving their dreams."

The new partnerships came with a spot and social media support offering a behind-the-scenes look at Toyota's Winter Games activation.

The alliance with the there NGBs also includes support of Learn to Skate USA, which "promotes skill progression to build self-esteem in kids and adults while providing them with the resources to reach their dreams."

According to Purdy, “I have gone more places with my partnership with Toyota than I ever could have imagined. Being part of such an innovative and forward thinking company is a privilege and I look forward to watching each of you on your journeys through this partnership.”

Toyota’s current deal with the IOC runs through 2024, which includes the 2020 Summer Games in Tokyo.

Toyota said it has relationships with nearly 40 major sports teams and more than 20 major sports venues.

IOC top-tier partners also include Alibaba Group, Atos, Coca-Cola, Bridgestone, Dow, GE, McDonald’s, Omega, Panasonic, Procter & Gamble, Samsung and Visa.

In addition to 24 Hour Fitness, USOC partners include Chobani, Deloitte, DeVry University, Dick’s Sporting Goods, The Hartford, Hershey, Kellogg’s, Liberty Mutual, Milk Life, Nike, Oakley, Ralph Lauren, Smucker’s and United.

Toyota Heats Up Road To Winter Olympics With Burton Snowboards

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