Top
POLL POSITION
What Are You Watching In April 2018
 
pollcode.com free polls
QUICK HITS

• Through the first two weekends of the NBA Playoffs, national ad spend has reached $135.1 million across league media partners: TNT, ESPN, ESPN 2, ABC and NBA TV, according to iSpot.TV.  That is down from $145 million at the same point a year ago. Leading brands are Burger King (232 spots), Taco Bell (197), Verizon (158), Gatorade (157) and Corona Extra (147).

• NBC Sports said its coverage of the 2018 NHL Stanley Cup Playoffs across the networks of NBCUniversal is averaging a Total Audience Delivery of 751,000 viewers through Sunday, the best in four years through the first 12 days of the playoffs. Coverage on NBC is the best since 2015, while cable coverage on NBCSN is the best in six years. Live streaming of the first 12 days of the Stanley Cup Playoffs has set records in all key metrics.

• Olympic Gold Medalist and 4-time World Championship cross-country skiing medalist Jessie Diggins has signed with Ross-Simons jewelers. According to Diggins, “Fabulous jewelry at great values is what Ross-Simons is all about, and I believe in the sincerity of that message.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

NFL Draft: Fox, NFL Net See More Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Saturday
Mar142015

Toyota Goes For Gold In Mobility, Marketing With International Olympic Committee

By Barry Janoff

March 13, 2015: Some people consider Friday the 13th to be unlucky. Toyota and the International Olympic Committee used the day to their good fortune.

With the 2020 Summer Games in Tokyo looming on the horizon, the IOC has signed a deal naming
the Toyota Motor Corp. a global member of the Olympic Partner (TOP) Program.

The alliance begins in 2017 when Toyota  becomes the IOC's official partner in the "mobility category, which includes vehicles, mobility services and mobility solutions," and runs through 2024.

However, Toyota will have Olympic-related marketing rights in Japan beginning immediately. The agreement covers all relevant Toyota brands within the category, including Toyota, Lexus and Scion.

Financial terms were not released.

Toyota joins Panasonic and Bridgestone as global IOC partners headquartered in Japan.

“This is a very symbolic day. It is the first time in the successful history of the TOP program that we have had a mobility category," IOC President Thomas Bach said during a media conference in Japan to unveil the deal.

According to Bach, the pace It is in the "spirit of the Olympic Agenda 2020 not just in terms of innovation but also in terms of sustainability in mobility. Toyota is the world leader in its field and this partnership signifies a strong commitment to the future of the IOC and the Olympic Movement. Toyota and the IOC share the same values and we welcome Toyota Motor Corporation to the Olympic family.”

IOC TOP partners include Atos, Coca-Cola, Dow, General Electric, McDonald's, Omega, Panasonic, Procter & Gamble, Samsung and Visa.

Toyota said it would support the alliance with product, marketing, funding and expertise in its field.

Toyota President Akio Toyoda said that the company would work "to provide sustainable mobility solutions for the Games to help with safer, more efficient mobility, including intelligent transport systems, urban traffic systems and vehicle-to-vehicle communications systems."

“This agreement is a powerful indication of the strength of the Olympic brand globally and the appeal of an association with the Olympic Movement," Tsunekazu Takeda, chairman of the IOC’s Marketing Commission, president of the Japanese Olympic Committee and vice-president of the Tokyo 2020 Organizing Committee, said at the media conference. "Long-term partnerships are the backbone of our commercial programs and they enable the financial security of the entire Olympic Movement.”

Back to Home Page