Top
POLL POSITION
Best Marketing Event June 2017
 
pollcode.com free polls
KEEPING SCORE

NBA 2016-17 Honors

Kia MVP: Russell Westbrook, Oklahoma City Thunder
Kia Rookie of the Year: Malcolm Brogdon, Milwaukee Bucks
Kia Most Improved Player: Giannis Antetokounmpo, Milwaukee Bucks
Kia Defensive Player of the Year: Draymond Green, Golden State Warriors
Kia Sixth Man Award: Eric Gordon, Houston Rockets
Coach of the Year: Mike D’Antoni, Houston Rockets
Executive of the Year: Bob Myers, Golden State Warriors
Twyman-Stokes Teammate of the Year: Dirk Nowitzki, Dallas Mavericks
NBA Sportsmanship Award: Kemba Walker, Charlotte Hornets
Lifetime Achievement Award: Bill Russell, Boston Celtics legend
Sager Strong Award: Monty Williams, San Antonio Spurs

Source: NBA

WHAT YOU SAY!?

Most Followed Pro Athletes On Twitter

1. Cristiano Ronaldo Real Madrid 53.4M
2. LeBron James Cleveland Cavaliers 37M
3. Neymar Jr. Barcelona 29.7M
4. Kaka MLS 27M
5. Sachin Tendulkar cricket 16.6M
6. Andres Iniesta Barcelona 16.5M
7. Kevin Durant Golden State Warriors 16M
8. Virat Kohli cricket 15.9M
9. Mesut Ozil Arsenal 15.5M
10. Gerard Pique Barcelona 15M
SOURCE: TWITTER

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Twitter: 'G.O.A.T.' Ali (YouTube Trending Below)

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Saturday
Mar142015

Toyota Goes For Gold In Mobility, Marketing With International Olympic Committee

By Barry Janoff

March 13, 2015: Some people consider Friday the 13th to be unlucky. Toyota and the International Olympic Committee used the day to their good fortune.

With the 2020 Summer Games in Tokyo looming on the horizon, the IOC has signed a deal naming
the Toyota Motor Corp. a global member of the Olympic Partner (TOP) Program.

The alliance begins in 2017 when Toyota  becomes the IOC's official partner in the "mobility category, which includes vehicles, mobility services and mobility solutions," and runs through 2024.

However, Toyota will have Olympic-related marketing rights in Japan beginning immediately. The agreement covers all relevant Toyota brands within the category, including Toyota, Lexus and Scion.

Financial terms were not released.

Toyota joins Panasonic and Bridgestone as global IOC partners headquartered in Japan.

“This is a very symbolic day. It is the first time in the successful history of the TOP program that we have had a mobility category," IOC President Thomas Bach said during a media conference in Japan to unveil the deal.

According to Bach, the pace It is in the "spirit of the Olympic Agenda 2020 not just in terms of innovation but also in terms of sustainability in mobility. Toyota is the world leader in its field and this partnership signifies a strong commitment to the future of the IOC and the Olympic Movement. Toyota and the IOC share the same values and we welcome Toyota Motor Corporation to the Olympic family.”

IOC TOP partners include Atos, Coca-Cola, Dow, General Electric, McDonald's, Omega, Panasonic, Procter & Gamble, Samsung and Visa.

Toyota said it would support the alliance with product, marketing, funding and expertise in its field.

Toyota President Akio Toyoda said that the company would work "to provide sustainable mobility solutions for the Games to help with safer, more efficient mobility, including intelligent transport systems, urban traffic systems and vehicle-to-vehicle communications systems."

“This agreement is a powerful indication of the strength of the Olympic brand globally and the appeal of an association with the Olympic Movement," Tsunekazu Takeda, chairman of the IOC’s Marketing Commission, president of the Japanese Olympic Committee and vice-president of the Tokyo 2020 Organizing Committee, said at the media conference. "Long-term partnerships are the backbone of our commercial programs and they enable the financial security of the entire Olympic Movement.”

Back to Home Page