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• HarperCollins Publishers said it has acquired world rights to Back, the first memoir authored by Tiger Woods. According to Woods, “This book is my definitive story. It’s in my words and expresses my thoughts. It describes how I feel and what’s happened in my life.” A publication date was not given.

• Turner Sports’ eLeague has signed a deal with tech solutions and services provider CDW to “create enhanced fan experiences across eLeague’s properties on television, digital, social and in-arena.” The alliance also names CDW an “official arena partner” for eLeague and the Rocket League Championship Series. Full story here.

• San Manuel Casino, under the auspices of the San Manuel Band of Mission Indians, has signed a deal to become a Founding Partner for Allegiant Stadium, scheduled to open at the home of the Raiders for the 2020 NFL season when the franchise relocates from Oakland to Las Vegas.

• The XFL has named David Michael as its Chief Technology Officer (CTO). Michael was most recently chief information officer for The Madison Square Garden Company and previously was with GroupM North America, UBM Tech and PR Newswire.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (thru Oct. 27).

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 11-13
1. Joker $55M
2. Addams Family $30.3M
3. Gemini Man $20.5M
4. Abominable $6.2M
5. Downton Abbey $4.9M
6. Hustlers $3.9M
7. Judy $3.3M
8. It 2 $3.2M
9. Jexi $3.1M
10. Ad Astra $1.9M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

KFC: 'Rudy III Wings Sale' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Wednesday
Nov182015

Return Engagement: Tracy Morgan Is Back For Foot Locker's 'Week Of Greatness'

By Barry Janoff

November 18, 2015: Comedian/actor Tracy Morgan, who suffered life-threatening injuries during a car accident in June 2014, is back, and his timing is perfect.

Morgan appears in two commercials for sports apparel and footwear company Foot Locker, supporting the retailer's annual "Week of Greatness," which in turn are part of a multi-platform campaign that also includes Internet, social media and POP.

One spot, "Greatness in Common," also stars Aaron Rodgers, quarterback for the NFL's Green Bay Packers.

The other, "Imitators," features Morgan along with cameos by his wife Megan and daughter Maven.

"We're excited to unveil our two new commercials featuring Tracy Morgan to kick off our annual 'Week of Greatness,'" Stacy Cunningham, evp-marketing for Foot Locker, said in a statement. "We enjoyed working with Tracy to usher in his own return to greatness as part of our holiday campaign."

Lead agency is BBDO.

According to Morgan, "I had a great time working with Foot Locker and was grateful to work with my wife and daughter in one of the spots. It means a lot to me to be able to team up with Foot Locker on their 'Week of Greatness.'

"I'm happy to do this for my fans and hope to make them laugh during one of the biggest weeks of the year!" said Morgan.

In "Imitators," Morgan and a friend enter his house after shopping at Foot Locker. "The 'Week of Greatness' came back strong this year," says Morgan's friend.

"Got to," replies Morgan. "If you don't come back strong, imitators will try to replace you," a reference to Morgan's time away from the stage due to his accident. "Trust me."

With that, Morgan, somewhat paranoid, says to a man serving lunch to Morgan's daughter, "You putting' food on my family's table! Trying to replace me!"

"I'm the new chef," the man replies.

Then, when the front door opens, an irate Morgan truns says to a flower-delivery guy, "You bringing my wife flowers, Romeo! Trying to replace me, too!"

"They're for you," Megan says to him.

Next, Morgan has another target for his tirade. "You! You got a lot of nerve coming back here, same as always."

Turning to his friend, Morgan offers, "The same guy is always in my bathroom. I wanna be mad at him, but he's so handsome." Turns out that Morgan is looking at a reflection of himself in a mirror." (See the full spot here.)

In "Greatness in Common." Morgan compares his return and the Week of Greatness with other things in which he and the Week of Greatness might have in common. In Morgan's vision, that includes: Owing $300 to a rare fish dealer named Maurice, prank-calling the Kremlin and popping out of a cake at Aaron Rodgers' birthday party, despite not having been invited. (See the full spot here.)

Both spots end with the text, "Greatness is back. The Week of Greatness at Foot Locker."

Foot Locker's Week of Greatness campaign last year featured a spot, "It's Happening," in which Manny Pacquiao envisioned a fight with Floyd Mayweather, which became a reality several months later.

Morgan's comeback has also included hosting Saturday Night Live, where he had been a regular from 1996-2003, on Oct. 17. He currently is filming Fist Fight, a comedy due in theaters next year; and is in discussions to play iconic comedian/actor Redd Foxx in the upcoming bio-pic, Richard Pryor: Is It Something I Said?

"This week is all about bringing new premium sneakers, apparel and gear into the hands of our customers and we're happy to do that in such a fun way," said Cunningham.

Foot Locker said its "Week of Greatness" features premium releases from such brands as Nike, adidas, Jordan, Under Armour, Puma, Timberland, New Balance and Asics.

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