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• In response to the mass shooting that occurred in the early hours of August 4, 2019, The Dayton Foundation has established the Dayton Oregon District Tragedy Fund.

• NBC Sports Group and World Rugby today signed a four-year partnership to exclusively present the HSBC World Rugby Sevens Series across NBC Sports platforms in the U.S. through 2023. The HSBC Sevens Series was an NBC Sports property from 2010-2016.

• ESPN, X Games and MLB said that four more MLB clubs have joined the Shred Hate initiative, described as a “multi-faceted, innovative bullying prevention program striving to put an end to bullying in schools by encouraging youth to choose kindness.

The Boston Red Sox, New York Mets, New York Yankees and Oakland A’s will “support Shred Hate bullying prevention efforts and have the No Bully methodology implemented within select schools in their markets throughout the 2019-2020 academic year.”

The Los Angeles Dodgers and Pittsburgh Pirates are returning to the initiative for a second consecutive year. Other MLB clubs have also been part of the initiative, which launched in 2017.

• The Museum of Ice Cream — a hands-on destination that serves homemade ice cream and offers such activities as cookie carousel to a slide that leads into a pool filled with rainbow sprinkles — will add to its original (2016) San Francisco location with the opening of a second location, in New York City’s Soho (555 Broadway), spanning almost 25,000 square feet over three floors.

• On the same day that Naomi Osaka was named the No. 1 seed for the upcoming U.S. Open, the two-time Grand Slam winner has signed a deal with Hyperice, a recovery and performance technology brand that specializes in vibration and percussion fitness devices. She joins such athletes as Blake Griffin and Lindsey Vonn on the roster. Full story here.
 

• Kellogg's Frosted Flakes has signed a deal to become title sponsor for the renamed Tony the Tiger Sun Bowl.  The postseason CFB game will feature teams from the ACC and Pac-12 in the Sun Bowl, El Paso, Texas, on Dec. 31, 2019, and will air for the 52nd consecutive year on CBS. The game was known as the Hyundai Bowl from 2010-18.

• The NFL said the Pro Bowl would return to Orlando's Camping Ground Stadium for the fourth successive year, scheduled for Jan. 26, 2020. It will air live on ESPN and ESPN Deportes and be simulcast on ABC (3 PM ET). Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

XFL Teams (scheduled to begin play Februty 2020)

• Dallas Renegades
Globe Life Park

• Houston Roughnecks
TDECU Stadium

• Los Angeles Wildcats
Dignity Health Sports Park

• New York Guardians
MetLife Stadium

• St. Louis Battlehawks
The Dome

• Seattle Dragons
CenturyLink Field

• Tampa Bay Vipers
Raymond James Stadium

• Washington DC Defenders
Audi Field

KEEPING SCORE

The 32 men and 32 women who will be seeded in the singles draws at the 2019 U.S. Open (Aug. 26-Sept. 8) have named by the USTA:

U.S. Open Men’s Top Ten Seeds
1. Novak Djokovic, Serbia
2. Rafael Nadal, Spain
3. Roger Federer, Switzerland
4. Dominic Thiem, Austria
5. Daniil Medvedev, Russia
6. Alexander Zverev, Germany
7. Kei Nishikori, Japan
8. Stefanos Tsitsipas, Greece
9. Karen Khachanov, Russia
10. Roberto Bautista Agut, Spain

U.S. Open Women’s Top Ten Seeds
1. Naomi Osaka, Japan
2. Ashleigh Barty, Australia
3. Karolina Pliskova, Czech Republic
4. Simona Halep, Romania
5. Elina Svitolina, Ukraine
6. Petra Kvitova, Czech Republic
7. Kiki Bertens, Netherlands
8. Serena Williams, United States
9. Aryna Sabalenka, Belarus
10. Madison Keys, United States

BUY SELL

Weekend Box Office Aug. 23-25
1. Angel Has Fallen $21.3M
2. Good Boys $11.8M
3. Overcomer $8.2M
4. The Lion King $8.2M
5. Hobbs & Shaw $8.1M
6. Ready or Not $7.8M
7. Angry Birds 2 $6.4M
8. Scary Stories $6M
9. Dora and the Lost City of Gold $5.2M
10. Once Upon a Time in Hollywood $5M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

8-3-19 El Paso Relief Fund See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Wednesday
Nov182015

Return Engagement: Tracy Morgan Is Back For Foot Locker's 'Week Of Greatness'

By Barry Janoff

November 18, 2015: Comedian/actor Tracy Morgan, who suffered life-threatening injuries during a car accident in June 2014, is back, and his timing is perfect.

Morgan appears in two commercials for sports apparel and footwear company Foot Locker, supporting the retailer's annual "Week of Greatness," which in turn are part of a multi-platform campaign that also includes Internet, social media and POP.

One spot, "Greatness in Common," also stars Aaron Rodgers, quarterback for the NFL's Green Bay Packers.

The other, "Imitators," features Morgan along with cameos by his wife Megan and daughter Maven.

"We're excited to unveil our two new commercials featuring Tracy Morgan to kick off our annual 'Week of Greatness,'" Stacy Cunningham, evp-marketing for Foot Locker, said in a statement. "We enjoyed working with Tracy to usher in his own return to greatness as part of our holiday campaign."

Lead agency is BBDO.

According to Morgan, "I had a great time working with Foot Locker and was grateful to work with my wife and daughter in one of the spots. It means a lot to me to be able to team up with Foot Locker on their 'Week of Greatness.'

"I'm happy to do this for my fans and hope to make them laugh during one of the biggest weeks of the year!" said Morgan.

In "Imitators," Morgan and a friend enter his house after shopping at Foot Locker. "The 'Week of Greatness' came back strong this year," says Morgan's friend.

"Got to," replies Morgan. "If you don't come back strong, imitators will try to replace you," a reference to Morgan's time away from the stage due to his accident. "Trust me."

With that, Morgan, somewhat paranoid, says to a man serving lunch to Morgan's daughter, "You putting' food on my family's table! Trying to replace me!"

"I'm the new chef," the man replies.

Then, when the front door opens, an irate Morgan truns says to a flower-delivery guy, "You bringing my wife flowers, Romeo! Trying to replace me, too!"

"They're for you," Megan says to him.

Next, Morgan has another target for his tirade. "You! You got a lot of nerve coming back here, same as always."

Turning to his friend, Morgan offers, "The same guy is always in my bathroom. I wanna be mad at him, but he's so handsome." Turns out that Morgan is looking at a reflection of himself in a mirror." (See the full spot here.)

In "Greatness in Common." Morgan compares his return and the Week of Greatness with other things in which he and the Week of Greatness might have in common. In Morgan's vision, that includes: Owing $300 to a rare fish dealer named Maurice, prank-calling the Kremlin and popping out of a cake at Aaron Rodgers' birthday party, despite not having been invited. (See the full spot here.)

Both spots end with the text, "Greatness is back. The Week of Greatness at Foot Locker."

Foot Locker's Week of Greatness campaign last year featured a spot, "It's Happening," in which Manny Pacquiao envisioned a fight with Floyd Mayweather, which became a reality several months later.

Morgan's comeback has also included hosting Saturday Night Live, where he had been a regular from 1996-2003, on Oct. 17. He currently is filming Fist Fight, a comedy due in theaters next year; and is in discussions to play iconic comedian/actor Redd Foxx in the upcoming bio-pic, Richard Pryor: Is It Something I Said?

"This week is all about bringing new premium sneakers, apparel and gear into the hands of our customers and we're happy to do that in such a fun way," said Cunningham.

Foot Locker said its "Week of Greatness" features premium releases from such brands as Nike, adidas, Jordan, Under Armour, Puma, Timberland, New Balance and Asics.

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