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QUICK HITS

• Weekend Box Office via Comscore: 
1. Tyler Perry's Boo 2! A Madea Halloween $21.6M
2. Geostorm $13.3M
3. Happy Death Day $9.4M
4. Blade Runner 2049 $7.2M
5. Only The Brave - Sony $6M
6. The Foreigner $5.5M
7. It $3.5M
8. The Snowman 3.4M
9. American Made $3.2M
10. Kingsman: The Golden Circle $3M

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.

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Hottest Marketing Event Oct. 2017
 
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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Apr052012

New Era Lets Windy City White Sox-Cubs MLB Rivalry Go To Its Head

By Barry Janoff

April 5, 2012: New Era is ushering in the 2012 MLB season with some heated trash talk between "serious Chicago White Sox fan" Craig Robinson from NBC's The Office and "passionate Chicago Cubs fan" Nick Offerman of Parks and Recreation.

The multi-media "Rivalry" campaign, which supports New Era's MLB Authentic Collection, follows last season's debate between New York Yankees fan Alec Baldwin and John Krazinski supporting the Boston Red Sox.

The campaign will be anchored by three spots, which will run during the season on such cable channels as ESPN, ESPN2, ESPNews, Comedy Central, G4, FX, Spike, Speed, Nick At Nite, Adult Swim, NBC Sports and MLB Network.

The spots also will air in-stadium during White Sox/Cubs interleague games. Support includes POP and Internet, with New Era encouraging fans to continue the trash talk at Facebook and Twitter.

In addition, New Era said the campaign would have takeovers of sports Web sites including MLB.com, ESPN.com, SI.com, Yahoo! Sports, Yardbarker.com and Deadspin.com.

"Rivalries are the most direct and obvious forms of self-expression in sports and this year's campaign echoes that fanatical sentiment," Christopher Koch, CEO for Buffalo, NY-based New Era, said in a statement. This baseball season we continue to show how fans express their passion for their favorite team and city."

In the first commercial, "Slices," Robinson and Offerman are in a pub called The Dividing Line discussing baseball.

"How old is Wrigley [Field] anyway?" Robinson asks sarcastically. "Do you even have electricity?"

"It's powered by tradition . . . something you wouldn't know about at Modaphone Park," replies Offerman, renaming the White Sox U.S. Celluar Park with a telecom rival.

"Someone should trim those weeds on the outfield walls," retorts Robinson.

"It's called 'ivy,'" says Offerman. "As in Ivy League."

"Or bush, as in Bush League," Robinson replies. "I've heard for the White Sox, DH [designated hitter] stands for 'Don't have talent.'

" 'Have-talent' is one word?" asks Offerman. "Yes, it is," Robinson claims.

Then comes a series of one-liners:

"The last Cubs [pitcher] to throw a no-hitter was your pitching machine."

"The last time your leadoff hitter got to second base was at his high school prom."

Ultimately, they get to the New Era caps. "See this 'C'," Robinson says, pointing to his Cubs cap. "That stands for Chicago. All you have on your head is a stocking," referring to the White Sox logo.

New Era continues its umbrella tag line, "Fly your own flag." The spots were written and produced by Gifted Youth, a new commercial production company formed by Funny Or Die.

See the full spot here.

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