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deal w O via the NFL Players Inc. licensing- unit. "Since partnering in 2013, and have helped nearly 1,000 players connect with hundreds of brands to share campaigns, reaching more than 1 billion fans worldwide."

• The has named Shenzhen, as the host city for 2019-2028, a deal that includes the building of a 12K-seat venue, and doubling the prize money to $14M for the Top 8 singles players and Top 8 doubles teams.

• Overwatch League said that its first week of competition drew more than 10 million viewers via Twitch, MLG, and Chinese streaming partners ZhanQi TV, NetEase CC and Panda TV. Opening day had an average audience per minute of 408,000.

• Coca-Cola, International Speedway Corp. and Nascar have signed an extension to their partnerships under which Coca-Cola, would "continue its deep-rooted history in the sport by engaging racing fans across Nascar’s three national series and 12 ISC-operated race tracks" and events including the Coca-Cola 600 and the Coca-Cola 400. Coca-Cola-sponsored drivers include Austin Dillon, Denny Hamlin, Kyle Larson, Joey Logano, Ryan Newman, Daniel Suarez and Darrell “Bubba” Wallace Jr. Coca-Cola said it "has been involved with stock car racing for 50 years," and became an official partner with Nascar in 1998.

• NBC Olympics will debut Olympic Ice Presented by Toyota, a live, daily figure skating show airing nightly (7 PM ET) on NBCSN beginning Feb. 10 and continuing through Feb. 24. Live Olympic figure skating competition will follow the show in primetime. NBCOlympics.com and the NBC Sports app will present a digital-exclusive version of Olympic Ice Presented by Toyota immediately following prime-time coverage beginning Feb. 8.

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Top NBA All-Star Game Votes (To Date)
Eastern Conference
1.  Giannis Antetokounmpo (MIL) 863,416
2.  LeBron James (CLE) 856,080
3.  Kyrie Irving (BOS) 802,834
4.  Joel Embiid (PHI) 433,161
5. Kristaps Porzingis (NYK) 359,459
6.  DeMar DeRozan (TOR) 259,368
7.  Victor Oladipo (IND) 251,886
8.  Kevin Love (CLE) 221,969
9.  Ben Simmons (PHI) 210,085
10. John Wall (WAS) 175,990
Western Conference
1. Kevin Durant (GSW) 767,402
2. Stephen Curry (GSW) 735,115
3. James Harden (HOU) 602,040
4. Russell Westbrook (OKC) 438,469
5. Klay Thompson (GSW) 359,442
6. DeMarcus Cousins (NOP) 356,340
7. Draymond Green (GSW) 325,612
8. Manu Ginobili (SAS) 231,460
9. Kawhi Leonard (SAS) 212,650
10. Carmelo Anthony (OKC) 194,239

The 67th NBA All-Star Game will take place on Sunday, Feb. 18 at Staples Center in Los Angeles. TNT will televise (8 PM ET)

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Apr052012

New Era Lets Windy City White Sox-Cubs MLB Rivalry Go To Its Head

By Barry Janoff

April 5, 2012: New Era is ushering in the 2012 MLB season with some heated trash talk between "serious Chicago White Sox fan" Craig Robinson from NBC's The Office and "passionate Chicago Cubs fan" Nick Offerman of Parks and Recreation.

The multi-media "Rivalry" campaign, which supports New Era's MLB Authentic Collection, follows last season's debate between New York Yankees fan Alec Baldwin and John Krazinski supporting the Boston Red Sox.

The campaign will be anchored by three spots, which will run during the season on such cable channels as ESPN, ESPN2, ESPNews, Comedy Central, G4, FX, Spike, Speed, Nick At Nite, Adult Swim, NBC Sports and MLB Network.

The spots also will air in-stadium during White Sox/Cubs interleague games. Support includes POP and Internet, with New Era encouraging fans to continue the trash talk at Facebook and Twitter.

In addition, New Era said the campaign would have takeovers of sports Web sites including MLB.com, ESPN.com, SI.com, Yahoo! Sports, Yardbarker.com and Deadspin.com.

"Rivalries are the most direct and obvious forms of self-expression in sports and this year's campaign echoes that fanatical sentiment," Christopher Koch, CEO for Buffalo, NY-based New Era, said in a statement. This baseball season we continue to show how fans express their passion for their favorite team and city."

In the first commercial, "Slices," Robinson and Offerman are in a pub called The Dividing Line discussing baseball.

"How old is Wrigley [Field] anyway?" Robinson asks sarcastically. "Do you even have electricity?"

"It's powered by tradition . . . something you wouldn't know about at Modaphone Park," replies Offerman, renaming the White Sox U.S. Celluar Park with a telecom rival.

"Someone should trim those weeds on the outfield walls," retorts Robinson.

"It's called 'ivy,'" says Offerman. "As in Ivy League."

"Or bush, as in Bush League," Robinson replies. "I've heard for the White Sox, DH [designated hitter] stands for 'Don't have talent.'

" 'Have-talent' is one word?" asks Offerman. "Yes, it is," Robinson claims.

Then comes a series of one-liners:

"The last Cubs [pitcher] to throw a no-hitter was your pitching machine."

"The last time your leadoff hitter got to second base was at his high school prom."

Ultimately, they get to the New Era caps. "See this 'C'," Robinson says, pointing to his Cubs cap. "That stands for Chicago. All you have on your head is a stocking," referring to the White Sox logo.

New Era continues its umbrella tag line, "Fly your own flag." The spots were written and produced by Gifted Youth, a new commercial production company formed by Funny Or Die.

See the full spot here.

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