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• In response to the mass shooting that occurred in the early hours of August 4, 2019, The Dayton Foundation has established the Dayton Oregon District Tragedy Fund.

• NBC Sports Group and World Rugby today signed a four-year partnership to exclusively present the HSBC World Rugby Sevens Series across NBC Sports platforms in the U.S. through 2023. The HSBC Sevens Series was an NBC Sports property from 2010-2016.

• ESPN, X Games and MLB said that four more MLB clubs have joined the Shred Hate initiative, described as a “multi-faceted, innovative bullying prevention program striving to put an end to bullying in schools by encouraging youth to choose kindness.

The Boston Red Sox, New York Mets, New York Yankees and Oakland A’s will “support Shred Hate bullying prevention efforts and have the No Bully methodology implemented within select schools in their markets throughout the 2019-2020 academic year.”

The Los Angeles Dodgers and Pittsburgh Pirates are returning to the initiative for a second consecutive year. Other MLB clubs have also been part of the initiative, which launched in 2017.

• The Museum of Ice Cream — a hands-on destination that serves homemade ice cream and offers such activities as cookie carousel to a slide that leads into a pool filled with rainbow sprinkles — will add to its original (2016) San Francisco location with the opening of a second location, in New York City’s Soho (555 Broadway), spanning almost 25,000 square feet over three floors.

• On the same day that Naomi Osaka was named the No. 1 seed for the upcoming U.S. Open, the two-time Grand Slam winner has signed a deal with Hyperice, a recovery and performance technology brand that specializes in vibration and percussion fitness devices. She joins such athletes as Blake Griffin and Lindsey Vonn on the roster. Full story here.
 

• Kellogg's Frosted Flakes has signed a deal to become title sponsor for the renamed Tony the Tiger Sun Bowl.  The postseason CFB game will feature teams from the ACC and Pac-12 in the Sun Bowl, El Paso, Texas, on Dec. 31, 2019, and will air for the 52nd consecutive year on CBS. The game was known as the Hyundai Bowl from 2010-18.

• The NFL said the Pro Bowl would return to Orlando's Camping Ground Stadium for the fourth successive year, scheduled for Jan. 26, 2020. It will air live on ESPN and ESPN Deportes and be simulcast on ABC (3 PM ET). Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

XFL Teams (scheduled to begin play Februty 2020)

• Dallas Renegades
Globe Life Park

• Houston Roughnecks
TDECU Stadium

• Los Angeles Wildcats
Dignity Health Sports Park

• New York Guardians
MetLife Stadium

• St. Louis Battlehawks
The Dome

• Seattle Dragons
CenturyLink Field

• Tampa Bay Vipers
Raymond James Stadium

• Washington DC Defenders
Audi Field

KEEPING SCORE

The 32 men and 32 women who will be seeded in the singles draws at the 2019 U.S. Open (Aug. 26-Sept. 8) have named by the USTA:

U.S. Open Men’s Top Ten Seeds
1. Novak Djokovic, Serbia
2. Rafael Nadal, Spain
3. Roger Federer, Switzerland
4. Dominic Thiem, Austria
5. Daniil Medvedev, Russia
6. Alexander Zverev, Germany
7. Kei Nishikori, Japan
8. Stefanos Tsitsipas, Greece
9. Karen Khachanov, Russia
10. Roberto Bautista Agut, Spain

U.S. Open Women’s Top Ten Seeds
1. Naomi Osaka, Japan
2. Ashleigh Barty, Australia
3. Karolina Pliskova, Czech Republic
4. Simona Halep, Romania
5. Elina Svitolina, Ukraine
6. Petra Kvitova, Czech Republic
7. Kiki Bertens, Netherlands
8. Serena Williams, United States
9. Aryna Sabalenka, Belarus
10. Madison Keys, United States

BUY SELL

Weekend Box Office Aug. 23-25
1. Angel Has Fallen $21.3M
2. Good Boys $11.8M
3. Overcomer $8.2M
4. The Lion King $8.2M
5. Hobbs & Shaw $8.1M
6. Ready or Not $7.8M
7. Angry Birds 2 $6.4M
8. Scary Stories $6M
9. Dora and the Lost City of Gold $5.2M
10. Once Upon a Time in Hollywood $5M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

8-3-19 El Paso Relief Fund See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Friday
Aug212015

truth x Vans Takes On Teen Smoking With 'Weapons Of Mass Ridiculousness'

By Barry Janoff

August 21, 2015: When it comes to smoking, the American Legacy Foundation: Legacy for Health will have none of it, and neither will action sports lifestyle and youth culture brand Vans.

Together, they are seeking to reach the goal being promoted by Legacy's iconic "truth" campaign: Ending tobacco use among teens and "inspire tobacco-free lives" for everyone.

Legacy for Health and Vans, which have worked together on initiatives including the Vans Warped Tour, have now joined forces for a truth x Vans campaign, featuring a limited-edition apparel collection inspired by "100 ridiculously-awesome replacements for cigarettes."

The multi-media effort is anchored by a TV spot, “Weapons of Mass Ridiculousness," which focuses on "the many things this generation can do instead of smoking cigarettes."

Among the activities found in the 30-second spot: skateboarding, strolling on the boardwalk, windsurfing, horseback riding, creating artwork, eating sushi, crowd surfing, playing soccer, playing with your puppy, mountain climbing, lake diving, sightseeing and going to a concert. (See the full spot here.)

Support includes Internet, social media and activation on-site at Vans' roster of events, including the Vans Warped Tour, Vans Triple Crown of Surfing, the Vans Downtown Showdown, the Vans Pool Party and the Vans U.S. Open of Surfing.

The apparel — including T-shirts, hats and shoes — is available in the top 100 Vans retailers and online at vans.com/truth.

A related umbrella "Finish IT" campaign, which began in 2014 but the most recent version of which launched earlier this summer, comes with the message, "With teen cigarette use at 8%, ending tobacco use is achievable. truth’s 'Finish It' campaign was created to empower today’s generation of youth to be the one to #FinishIt for good."

The truth "Tour Rider" kicked off in June with plans to make some 100 stops through September at theme parks, sports events and music festivals, including the Vans Warped Tour and the Rockstar Energy Drink Mayhem Festival.

“It's a way for us to reach a broad audience and help them carry forward life-saving messages about health and the effects of tobacco use," Eric Asche, CMO for the truth campaign, said in a statement.

As part of its effort, the American Legacy Foundation aligned with Brett Stiles, an Austin-based graphic designer and lifelong skateboarder, to create custom graphics based on truth fact No. 240: Big Tobacco’s products kill 113 people from second-hand smoke every day.

“I grew up wearing Vans, and being obsessed with skateboarding and skate culture," Stiles offers on a dedicated Vans x truth Web site. "I’m still an avid skater, and more relevant to this project, I am 100% on-board with truth’s mission."

According to Stiles, "This project has been a dream come true — I’ve gotten to combine my love for graphic design and skateboarding with a cause I feel so passionate about. Stoked is an understatement."

In September, the American Legacy Foundation, a not-for-profit organization founded in 1998 and based in Washington D.C., will change its name to Truth Initiative to help drive public awareness.

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