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What Are You Watching In May 2018
 
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QUICK HITS

• Per N The top 25 public companies by game revenues captured 77% of the $121.7B global games market last year. No. 1 (for 5th consecutive year) followed by ,

• "Following an exciting and successful event in Dallas, we're thrilled to take the NFL draft to Nashville. The city has a passionate fan base and offers iconic locations that will enable us to expand the Draft in unique ways," said NFL commissioner Roger Goodell: April 25-27, 2019, spanning across multiple landmarks in Nashville's historic downtown district.

• The University of Phoenix Stadium in Glendale, Arizona will host Super Bowl LVII in 2023 and the Mercedes-Benz SuperDome in New Orleans will host Super Bowl LVIII in 2024, per the NFL. 

KEEPING SCORE

Upcoming Super Bowls

Super Bowl LIII Feb. 3, 2019 Mercedes-Benz Stadium, Atlanta (CBS)
Super Bowl LIV Feb. 2, 2020 Hard Rock Stadium, Miami (FOX)
Super Bowl LV Feb. 7, 2021 Raymond James Stadium, Tampa (NBC)
Super Bowl LVI Feb. 6, 2022 Los Angeles Stadium, Inglewood, CA (CBS)
Super Bowl LVII Feb. 5, 2023 University of Phoenix Stadium, Glendale, AZ (Fox)
Super Bowl LVIII Feb. 4, 2024 Mercedes-Benz SuperDome, New Orleans (NBC)

Source: NFL

BUY SELL

WEEKEND BOX OFFICE (May 18-20)
1. Deadpool 2 - 20th Century Fox - $125M
2. Avengers: Infinity War - Disney - $28.7M
3. Book Club - Paramount - $12.5M
4. Life Of The Party - Warner Bros. - $7.7M
5. Breaking In - Universal - $6.5M
6. Show Dogs - Open Road - $6M
7. Overboard - Lionsgate - $4.7M
8. A Quiet Place - Paramount - $4M
9. Rampage - Warner Bros. - $1.5M
10. Feel Pretty - STX Entertainment - $1.2M
11. Super Troopers 2 - 20th Century Fox - $1.1M
12. Black Panther - Disney - $0.8M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Aug212015

truth x Vans Takes On Teen Smoking With 'Weapons Of Mass Ridiculousness'

By Barry Janoff

August 21, 2015: When it comes to smoking, the American Legacy Foundation: Legacy for Health will have none of it, and neither will action sports lifestyle and youth culture brand Vans.

Together, they are seeking to reach the goal being promoted by Legacy's iconic "truth" campaign: Ending tobacco use among teens and "inspire tobacco-free lives" for everyone.

Legacy for Health and Vans, which have worked together on initiatives including the Vans Warped Tour, have now joined forces for a truth x Vans campaign, featuring a limited-edition apparel collection inspired by "100 ridiculously-awesome replacements for cigarettes."

The multi-media effort is anchored by a TV spot, “Weapons of Mass Ridiculousness," which focuses on "the many things this generation can do instead of smoking cigarettes."

Among the activities found in the 30-second spot: skateboarding, strolling on the boardwalk, windsurfing, horseback riding, creating artwork, eating sushi, crowd surfing, playing soccer, playing with your puppy, mountain climbing, lake diving, sightseeing and going to a concert. (See the full spot here.)

Support includes Internet, social media and activation on-site at Vans' roster of events, including the Vans Warped Tour, Vans Triple Crown of Surfing, the Vans Downtown Showdown, the Vans Pool Party and the Vans U.S. Open of Surfing.

The apparel — including T-shirts, hats and shoes — is available in the top 100 Vans retailers and online at vans.com/truth.

A related umbrella "Finish IT" campaign, which began in 2014 but the most recent version of which launched earlier this summer, comes with the message, "With teen cigarette use at 8%, ending tobacco use is achievable. truth’s 'Finish It' campaign was created to empower today’s generation of youth to be the one to #FinishIt for good."

The truth "Tour Rider" kicked off in June with plans to make some 100 stops through September at theme parks, sports events and music festivals, including the Vans Warped Tour and the Rockstar Energy Drink Mayhem Festival.

“It's a way for us to reach a broad audience and help them carry forward life-saving messages about health and the effects of tobacco use," Eric Asche, CMO for the truth campaign, said in a statement.

As part of its effort, the American Legacy Foundation aligned with Brett Stiles, an Austin-based graphic designer and lifelong skateboarder, to create custom graphics based on truth fact No. 240: Big Tobacco’s products kill 113 people from second-hand smoke every day.

“I grew up wearing Vans, and being obsessed with skateboarding and skate culture," Stiles offers on a dedicated Vans x truth Web site. "I’m still an avid skater, and more relevant to this project, I am 100% on-board with truth’s mission."

According to Stiles, "This project has been a dream come true — I’ve gotten to combine my love for graphic design and skateboarding with a cause I feel so passionate about. Stoked is an understatement."

In September, the American Legacy Foundation, a not-for-profit organization founded in 1998 and based in Washington D.C., will change its name to Truth Initiative to help drive public awareness.

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