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deal w O via the NFL Players Inc. licensing- unit. "Since partnering in 2013, and have helped nearly 1,000 players connect with hundreds of brands to share campaigns, reaching more than 1 billion fans worldwide."

• The has named Shenzhen, as the host city for 2019-2028, a deal that includes the building of a 12K-seat venue, and doubling the prize money to $14M for the Top 8 singles players and Top 8 doubles teams.

• Overwatch League said that its first week of competition drew more than 10 million viewers via Twitch, MLG, and Chinese streaming partners ZhanQi TV, NetEase CC and Panda TV. Opening day had an average audience per minute of 408,000.

• Coca-Cola, International Speedway Corp. and Nascar have signed an extension to their partnerships under which Coca-Cola, would "continue its deep-rooted history in the sport by engaging racing fans across Nascar’s three national series and 12 ISC-operated race tracks" and events including the Coca-Cola 600 and the Coca-Cola 400. Coca-Cola-sponsored drivers include Austin Dillon, Denny Hamlin, Kyle Larson, Joey Logano, Ryan Newman, Daniel Suarez and Darrell “Bubba” Wallace Jr. Coca-Cola said it "has been involved with stock car racing for 50 years," and became an official partner with Nascar in 1998.

• NBC Olympics will debut Olympic Ice Presented by Toyota, a live, daily figure skating show airing nightly (7 PM ET) on NBCSN beginning Feb. 10 and continuing through Feb. 24. Live Olympic figure skating competition will follow the show in primetime. NBCOlympics.com and the NBC Sports app will present a digital-exclusive version of Olympic Ice Presented by Toyota immediately following prime-time coverage beginning Feb. 8.

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Top NBA All-Star Game Votes (To Date)
Eastern Conference
1.  Giannis Antetokounmpo (MIL) 863,416
2.  LeBron James (CLE) 856,080
3.  Kyrie Irving (BOS) 802,834
4.  Joel Embiid (PHI) 433,161
5. Kristaps Porzingis (NYK) 359,459
6.  DeMar DeRozan (TOR) 259,368
7.  Victor Oladipo (IND) 251,886
8.  Kevin Love (CLE) 221,969
9.  Ben Simmons (PHI) 210,085
10. John Wall (WAS) 175,990
Western Conference
1. Kevin Durant (GSW) 767,402
2. Stephen Curry (GSW) 735,115
3. James Harden (HOU) 602,040
4. Russell Westbrook (OKC) 438,469
5. Klay Thompson (GSW) 359,442
6. DeMarcus Cousins (NOP) 356,340
7. Draymond Green (GSW) 325,612
8. Manu Ginobili (SAS) 231,460
9. Kawhi Leonard (SAS) 212,650
10. Carmelo Anthony (OKC) 194,239

The 67th NBA All-Star Game will take place on Sunday, Feb. 18 at Staples Center in Los Angeles. TNT will televise (8 PM ET)

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Top-Selling NFL Jerseys By Team 2017 At Dick’s Sporting Goods
1. Dallas Cowboys
2. New England Patriots
3. Pittsburgh Steelers
4. Philadelphia Eagles
5. Denver Broncos
6. Carolina Panthers
7. New York Giants
8. Seattle Seahawks
9. Atlanta Falcons
10. Cincinnati Bengals
11. Houston Texans
12. Minnesota Vikings
13. Detroit Lions
14. Chicago Bears
15. Green Bay Packers
16. Oakland Raiders
17. Kansas City Chiefs
18. Baltimore Ravens
19. Washington Redskins
20. Arizona Cardinals

SOURCE: DICK'S SPORTING GOODS

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Saturday
Jan302016

Turner Moves eSports Play, Marketing To Next Level With Launch Of eSports League

By Barry Janoff

January 29, 2016: The plan for an eSports League unveiled by Turner Broadcasting and WME | IMG this past September finally has a play date.

Turner and WME | IMG said this week that its eLeague would make its debut on May 24, with live event coverage featuring Valve’s Counter-Strike: Global Offensive.

Tournament coverage, from Turner Studios in Atlanta, will  cover ten weeks, scheduled to include a six-week regular season then, following by bye week,a one-week "last chance" qualifier round and two weeks of playoffs.

The tournament is scheduled to culminate with the semifinals on July 29 (10 PM ET) and the Global Championship best-of-three match on July 30 (4 PM ET).

Turner is expected to support with multi-media marketing, including TV, tie-ins with other Turner sports properties such as NBA on TNT and Inside the NBA, the upcoming coverage (with CBS) of NCAA March Madness, Internet and social media.

eLeague competition will also have live event coverage across digital platforms (Tuesday through Thursday) and a three-hour Friday night showcase via TBS (and digital platforms).

“eSports is one of the fastest growing entertainment genres among young adults around the world,” Lenny Daniels, president for Turner Sports, said regarding the formation of the Turner-WME | IMG alliance. “We’re looking forward to creating a tremendous live event atmosphere, leveraging the infrastructure and expertise within Turner Studios, and presenting the competitions in an innovative way throughout our portfolio of leading brands.”

Domestically, the eSports audience is currently 32 million people with anticipated growth to more than 50 million by 2017, with more than half of adult eSports viewers younger than 35 years old, according to Turner and WME | IMG.

Global eSports viewership is more than 226 million people, with the total expected to climb to 323 million by 2018, per NewZoo, San Francisco, a global market research and predictive analytics firm with a primary focus on games and mobil.

WME | IMG said that its eSports business "operates as a full-service team management, marketing and representation firm with specialties in brand consulting, digital and live event management, marketing and licensing."

Among the non-endemic brands aligned with eSports are Coca-Cola, Intel, Nissan and T-Mobile.

eSports revenues totaled $194 million in 2014 and are predicted to reach $278 million in 2015 and are estimated to grow to $765 million in 2018, according to The Global Growth of Esports, a study released last year from NewZoo.

“The eSports environment is purpose-built for a generation that consumes content across multiple platforms and seeks unique live experiences,” said Mark Shapiro, chief content officer for WME | IMG. “We’re proud to be partnering with Turner to give competitive gaming a first-of-its-kind platform to meet the needs of the industry’s growing fan base and attract new audiences around the world.”

“We’re looking forward to creating a tremendous live event atmosphere, leveraging the infrastructure and expertise within Turner Studios."

According to Turner and WME | IMG, "Since its introduction, the Counter-Strike franchise has been the very definition of the competitive first-person shooter category in eSports. In recent years, the game has exploded in popularity and reach, with competitions selling out stadiums and setting new viewership records on streaming platforms. Millions of players log on to the Steam Platform each month to see if they’ve got what it takes.

Counter-Strike: Global Offensive will "now take competitive video games, and eSports, to the next tier with the introduction of the eLeague," according to Turner and WME | IMG

eSports Gets Boost From Turner eLeague Plan

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