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QUICK HITS

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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NYSportsJournalism.com + Topic Of Requested Search

R2: 'Heroes Evolved' Trending Game Ads Below

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Saturday
Jan302016

Turner Moves eSports Play, Marketing To Next Level With Launch Of eSports League

By Barry Janoff

January 29, 2016: The plan for an eSports League unveiled by Turner Broadcasting and WME | IMG this past September finally has a play date.

Turner and WME | IMG said this week that its eLeague would make its debut on May 24, with live event coverage featuring Valve’s Counter-Strike: Global Offensive.

Tournament coverage, from Turner Studios in Atlanta, will  cover ten weeks, scheduled to include a six-week regular season then, following by bye week,a one-week "last chance" qualifier round and two weeks of playoffs.

The tournament is scheduled to culminate with the semifinals on July 29 (10 PM ET) and the Global Championship best-of-three match on July 30 (4 PM ET).

Turner is expected to support with multi-media marketing, including TV, tie-ins with other Turner sports properties such as NBA on TNT and Inside the NBA, the upcoming coverage (with CBS) of NCAA March Madness, Internet and social media.

eLeague competition will also have live event coverage across digital platforms (Tuesday through Thursday) and a three-hour Friday night showcase via TBS (and digital platforms).

“eSports is one of the fastest growing entertainment genres among young adults around the world,” Lenny Daniels, president for Turner Sports, said regarding the formation of the Turner-WME | IMG alliance. “We’re looking forward to creating a tremendous live event atmosphere, leveraging the infrastructure and expertise within Turner Studios, and presenting the competitions in an innovative way throughout our portfolio of leading brands.”

Domestically, the eSports audience is currently 32 million people with anticipated growth to more than 50 million by 2017, with more than half of adult eSports viewers younger than 35 years old, according to Turner and WME | IMG.

Global eSports viewership is more than 226 million people, with the total expected to climb to 323 million by 2018, per NewZoo, San Francisco, a global market research and predictive analytics firm with a primary focus on games and mobil.

WME | IMG said that its eSports business "operates as a full-service team management, marketing and representation firm with specialties in brand consulting, digital and live event management, marketing and licensing."

Among the non-endemic brands aligned with eSports are Coca-Cola, Intel, Nissan and T-Mobile.

eSports revenues totaled $194 million in 2014 and are predicted to reach $278 million in 2015 and are estimated to grow to $765 million in 2018, according to The Global Growth of Esports, a study released last year from NewZoo.

“The eSports environment is purpose-built for a generation that consumes content across multiple platforms and seeks unique live experiences,” said Mark Shapiro, chief content officer for WME | IMG. “We’re proud to be partnering with Turner to give competitive gaming a first-of-its-kind platform to meet the needs of the industry’s growing fan base and attract new audiences around the world.”

“We’re looking forward to creating a tremendous live event atmosphere, leveraging the infrastructure and expertise within Turner Studios."

According to Turner and WME | IMG, "Since its introduction, the Counter-Strike franchise has been the very definition of the competitive first-person shooter category in eSports. In recent years, the game has exploded in popularity and reach, with competitions selling out stadiums and setting new viewership records on streaming platforms. Millions of players log on to the Steam Platform each month to see if they’ve got what it takes.

Counter-Strike: Global Offensive will "now take competitive video games, and eSports, to the next tier with the introduction of the eLeague," according to Turner and WME | IMG

eSports Gets Boost From Turner eLeague Plan

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