Turner Sports Aligns With Caesars Entertainment For Las Vegas Gaming Studio
Thursday, February 7, 2019 at 11:22PM
NYSportsJournalism.com in Caesars Entertainment, Sports Betting, Turner Sports, sports gaming

NYSJ Sports-Entertainment Business News Service

February 7, 2019:
Calling it a “first-of-its-kind agreement,” Turner Sports has joined with Caesars Entertainment to “develop gaming-related content for sports fans around the world.”

Turner said that Caesars Palace Las Vegas would soon be home to a Bleacher Report-branded studio originating from inside its sports book.

The B/R studio, currently in development, “will be the central hub for the creation of a wide assortment of gaming-related programming and editorial content to be regularly distributed through Bleacher Report and the B/R App,” with additional details to be unveiled in the coming months.

“The sports gaming industry is rapidly growing and Turner is poised to be an industry leader in the development of gaming-related content experiences,” Lenny Daniels, president of Turner Sports, said via the company.

“Gaming content will be a key driver for increasing fan engagement across all platforms, including time spent watching live sporting events and other criteria that impact television viewership. We’re excited to form this groundbreaking relationship with Caesars, a proven leader in sports gaming, as we collaborate to deliver the best gaming-related content experiences for our fans.”

The sports landscape changed last May when the Supreme Court overturned the national law preventing legal betting on sports in individual states, with each state now deciding whether or not to allow the platform.

States that currently allow legal sports betting are Delaware, Mississippi, Nevada, New Jersey, West Virginia, Pennsylvania and Rhode Island, plus limited locations in New Mexico.

Other states have bills waiting to be passed or rejected.

Pro sports leagues in the U.S. are set to receive a potential $4.2 billion boost in annual revenue, not just from the betting but also from such platforms as advertising, data. merchandise and sponsorship, according to the American Gaming Assn.

Last month, the NFL signed Caesars Entertainment as the league’s first casino partner.

Seven NFL clubs have relationships with Caesars Entertainment, including the Atlanta Falcons, Baltimore Ravens, Chicago Bears, Indianapolis Colts, New Orleans Saints, Oakland Raiders (with expanded elements when the franchise moves to Las Vegas for the 2020 season) and Philadelphia Eagles.

Caesars, along with other properties on the Las Vegas Strip, will host elements of the 2020 NFL Draft in coordination with the City of Las Vegas.

The NBA, NHL and MLB all have alliances with MGM Resorts International.

According to Mark Frissora, president and CEO for Caesars Entertainment, “Caesars Entertainment continues to redefine its role as a sports authority in the gaming-hospitality industry.

“Aligning with one of the most influential brands in all of sports media allows Caesars Entertainment to amplify its sports-gaming experience for guests across our global empire and also reach millions of fans who engage with Bleacher Report for premier content every day.”

Pro sports leagues in the U.S. are set to receive a potential $4.2 billion boost in annual revenue, not just from the betting but also from such platforms as advertising, data. merchandise and sponsorship, according to AGA.

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