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Sports Marketer Of The Year 2018

 

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NEWS REAL

• Manchester United has signed a multi-year deal with Marriott International, with multi-platform marketing including access to on-field & player experiences for 120M members of the Marriott BonVoy travel program.

• PepsiCo is acquiring the CytoSport supplements brand from Hormel, which includes the Muscle Milk line.

• MLS Los Angeles Galaxy has signed a deal naming Mescal El Silencio, a specially crafted mezcal label based in Los Angeles, as an official partner for the team and its venue, Dignity Health Sports Park. The alliance, being called the first mescal deal for a pro sports team, includes a Mezcaleria El Silencio bar on the main concourse.

• MLS FC Dallas has signed a pact naming Heineken as the official import beer for the club and Toyota Stadium. The alliance also make Heineken USA a founding partner for the National Soccer Hall of Fame, which recently opened in Toyota Stadium.

• Lisa Borders, who in October resigned from her position as president for the WNBA to become president and CEO for Time’s Up, has now resigned from that position, citing family situations.

KEEPING SCORE

Finalists For The Naismith Memorial Basketball Hall of Fame Class of 2019
Unveiled at NBA All-Star Weekend as finalists from the North American and Women’s committees to be considered for election in 2019:

Players
• Marques Johnson
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Ben Wallace
• Chris Webber
• Paul Westphal
Coaches
• Bill Fitch
• Eddie Sutton
Referee
• Hugh Evans

Finalists from the Women’s Screening Committee
Player
• Theresa Weatherspoon
Coaches
• Leta Andrews
• Barbara Stevens

The Class of 2019 will be unveiled during a press conference in Minneapolis at the NCAA Men’s Final Four.

BUY SELL

Weekend Box Office Feb. 15-17
1. Alita: Battle Angel $27.8M
2. The Lego Movie 2: The Second Part $21.2M
3. Isn’t It Romantic $14.2M
4. What Men Want $10.9M
5. Happy Death Day 2U $9.8M
6. Cold Pursuit $6M
7. The Upside $5.6M
8. Glass $3.8M
9. The Prodigy $3.1M
10. Green Book $2.7M
Source: Box Office Mojo

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NYSportsJournalism.com + Topic Of Requested Search

Bud Reserve: 'Charlize' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Thursday
Jan312019

Alliance Of American Football Adds Turner Sports To Inaugural Season Partners

By Barry Janoff

January 31, 2019: The Alliance of American Football, scheduled to begin its inaugural season the weekend of Feb. 9-10, has signed a deal to have games air across Turner Sports platforms.

The plan calls for Turner to broadcast one regular season and one playoff game per season, with weekly games throughout the season on B/R Live.

CBS Sports Network is the lead broadcast partner for AAF, which was co-founded by Charlie Ebersol, a veteran TV and film producer; and Bill Polian, a veteran football executive with more than 40 years of experience.

Financial terms of the pact were not released.

Turner’s TNT will televise the Salt Lake Stallions vs. Birmingham Iron on Feb. 16 as a lead-in to its cover of the 2019 NBA All-Star Game All-Star Saturday Night presented by State Farm.

TNT will then air an Alliance playoff game in April.

B/R Live will support the inaugural season of AAF with a special program available Feb. 9, "introducing fans to the league, including some of the top moments from the pre-season."

B/R Live’s game coverage will begin Saturday, Feb. 23, with the Arizona Hotshots vs. Salt Lake.

AAF partners also include Riddell, Starter, New Era and Topps.

AAF said it has signed more than 400 players. Head coaches include such former NFL players and/or head coaches as Mike Singletary, Steve Spurrier, Brad Childress, Dennis Erickson and Mike Martz.

“We’re looking forward to this exciting partnership with The Alliance — including working closely with its leadership team of Charlie Ebersol, Bill Polian, Hines Ward and Troy Polamalu — and share the enthusiasm and forward-thinking vision being applied to this newly-formed league,” Lenny Daniels, president of Turner Sports, said via the network.

“This is a true partnership and The Alliance will have our full support in the distribution of its live game coverage and content across the Turner Sports portfolio.”

In addition to live game coverage, all AAF games distributed through B/R Live will be available on demand, with highlight rights extending across B/R platforms.

According to Ebersol, “Our focus has always been, and will always be, to create an Alliance of players, fans and the game.

“Joining forces with world-class partners like Turner Sports allows us to keep our mission moving forward and reach thousands of sports fans across their Turner family of platforms.”

Ebersol said that “Turner’s focus on providing high-quality live event programming and their commitment to digital with B/R Live, fits seamlessly into our distribution model, and ultimately offers fans the opportunity to watch more football.”

The inaugural Alliance championship game is scheduled for April 27, 2019, to be broadcast nationally on CBS from Las Vegas’ Sam Boyd Stadium.

The eight AAF cities, stadiums/head coaches:

Eastern Division
• Atlanta Legends: Georgia State Stadium / Brad Childress
• Birmingham Iron: Legion Field Stadium / Tim Lewis
• Memphis Express: Liberty Bowl Memorial Stadium / Mike Singletary
• Orlando Apollos: Spectrum Stadium / Steve Spurrier
    
Western Division
• Arizona Hotshots: Sun Devil Stadium / Rick Neuheisel
• Salt Lake Stallions: Rice-Eccles Stadium / Dennis Erickson
• San Antonio Commanders: Alamodome / Mike Riley
• San Diego Fleet: San Diego County Credit Union Stadium / Mike Martz

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