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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Dec172009

Traditional Media Still Most Popular With Consumers Seeking Entertainment

December 17, 2009: Good news for all those marketers and ad agencies striving to reach consumers via traditional media: According to the latest update to the Entertainment Trends in America, which is a consumer tracking survey conducted by The NPD Group, 81% of respondents watch an average of 10 hours of TV programming per week (not including feature films). And 78% of respondents listen to traditional AM/FM radio, spending over five hours per week doing so.

Of course, TiVo and DVRs still cut into commercial time, but at least, according to NPD, the opportunity to reach a massive audience still exists. The TV numbers are expected to be strong in the early part of 2010, when TV must-see's include the Super Bowl and the Winter Olympics.

“There’s a perception that families spending time in front of a glowing TV hearth has been replaced by glowing laptop or iPod displays,” Russ Crupnick, entertainment industry analyst for NPD, Port Washington, NY, said in a statement. “And while that’s true for some families, TV remains the top entertainment choice by far in the United States.”

According to the survey, instant messaging and e-mail are also extremely popular; 70% of respondents took part in those activities, on average, 4 hours per week. Also, 47% visit social networking sites, spending an average of 5 hours on that activity; and Twitter was listed by 11% of respondents, who reported tweeting an average of three hours per week.

According to NPD's Entertainment Trends in America, the top five leisure-time activities based on the percentage of U.S. consumers who took part in each activity in the prior week, are the following:


1. Watch TV show/sports/news (excluding movies): 81%
2. Listen to music on traditional AM/FM radio (not satellite): 78%
3. Instant-messaging or e-mailing: 70%
4. Listen to music on a CD: 60%
5. Watch a movie on TV (excluding Pay-Per-View and Video on Demand): 58%
Source: NPD Group

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