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QUICK HITS

• Through the first two weekends of the NBA Playoffs, national ad spend has reached $135.1 million across league media partners: TNT, ESPN, ESPN 2, ABC and NBA TV, according to iSpot.TV.  That is down from $145 million at the same point a year ago. Leading brands are Burger King (232 spots), Taco Bell (197), Verizon (158), Gatorade (157) and Corona Extra (147).

• NBC Sports said its coverage of the 2018 NHL Stanley Cup Playoffs across the networks of NBCUniversal is averaging a Total Audience Delivery of 751,000 viewers through Sunday, the best in four years through the first 12 days of the playoffs. Coverage on NBC is the best since 2015, while cable coverage on NBCSN is the best in six years. Live streaming of the first 12 days of the Stanley Cup Playoffs has set records in all key metrics.

• Olympic Gold Medalist and 4-time World Championship cross-country skiing medalist Jessie Diggins has signed with Ross-Simons jewelers. According to Diggins, “Fabulous jewelry at great values is what Ross-Simons is all about, and I believe in the sincerity of that message.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Jan202016

From Ring To Octagon: Two Mike Tysons Fight MMA Bouts In EA Sports 'UFC 2'

By Barry Janoff

January 20, 2016: In his prime, Mike Tyson put fear into his opponents even before he entered the boxing ring.

Now, two versions of Mike Tyson will seek to put fear into opponents entering the videogame version of the UFC Octagon.

Calling it "one of those great ‘what ifs’ that we get to create when making a game," Electronic Arts said that Tyson would make his mixed martial arts debut as an "unlockable fighter" in EA Sports UFC 2, scheduled to hit retailer on March 15.

The fighter known as "The Baddest Man on the Planet" during the height of his heavyweight boxing career will fight here across two different weight classes — light heavyweight and heavyweight — and will also appear in two stages of his fight life: “Iron” Mike Tyson based on his climb to stardom  in the 1980s and “Legacy” Mike, developed with final years of his career in mind, according to EA Sports.

EA Sports said that UFC 2 would feature the "biggest ever roster of real-world fighters in a MMA game."

Tyson was 37-0 from 1985 though 1989 before losing to Buster Douglas in February 1990.He went 13-5-2 the rest of his pro career before retiring in 2005.

"This is one of those great ‘what ifs’ that we get to create when making a game like EA Sports UFC 2," Brian Hayes, creative director for EA Sports, said in a statement. "It’s fun to think that if MMA was as popular back when he was competing as it is today, you might have seen Tyson put on four ounce gloves and step into the Octagon.

“When you think about the most devastating fighters of all time, Mike Tyson is either around, or at the top of everyone’s list," said Hayes.

EA Sports has unveiled a spot, "Fight Like Mike Tyson," to support the alliance. Multi-media marketing also will include Internet, social media and POP.

EA said that customers who pre-order the standard edition of EA Sports UFC 2 would get day-one access to “Iron” Mike Tyson. Those who go for the deluxe edition would receive both versions.

The are also available to unlock by progressing in the game.

According to Tyson, "As a huge fan, I’m honored to be part of EA Sports and explore the world of mixed martial arts. I follow UFC very closely and it’s going to be very cool to see how I would stack up against these amazing MMA athletes.”

Consumers who pre-order EA Sports UFC 2 can also get day-one access to two other legendary fighters: UFC Hall of Famer and three-time "King of Pancrase" Bas Rutten and Japanese MMA legend “The Gracie Hunter” Kazushi Sakuraba.

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