Under Armour Names Veteran Footwear Exec Gene McCarthy As New SVP

July 23, 2009: Filling what the company called a crucial position, Under Armour has named Gene McCarthy as its new svp-footwear, effective Aug. 10. McCarthy replaces Raphael Peck, who left the company in June "to pursue other opportunities."

The appointment comes as the Baltimore-based company, best known for its apparel, has been ramping up efforts to take on Nike, adidas and others in the athletic footwear category. UA's footwear SKUs include football, baseball and soccer cleats, running and cross-training shoes and an upcoming basketball line. The company has been especially aggressive in its partnership with the NFL, where Under Armour is an authorized footwear supplier (along with Nike and Reebok), was presenting sponsor of the 2009 NFL Scouting Combine and had significant presence during Super Bowl XLIII at The NFL Experience. The company has just launched a campaign starring NFL running back Devin Hester to support its UA Fierce football cleats.

McCarthy has more than 25 years of athletic footwear experience, which includes top positions with Nike, Reebok and most recently with Timberland, where he served was co-president of the brand. During his three years at Timberland, he also held posts as president of the Authentic Youth division as well as group vice president for product and design.

Prior to Timberland, McCarthy was svp-global footwear for Reebok for two years, leading product marketing, design, development and advanced concepts. His more than two decades at Nike included four years with the Jordan Brand as the global director of sales and retail marketing.

“Gene is uniquely qualified to lead Under Armour footwear as we continue to drive innovation and growth in our global footwear business,” David McCreight, Under Armour president, said in a statement. “His deep industry experience combined with his leadership, knowledge of the market and his understanding of how to deliver innovative products from conception to creation to the consumer will be tremendous assets as Under Armour builds a world-class footwear business.”

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