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• In response to the mass shooting that occurred in the early hours of August 4, 2019, The Dayton Foundation has established the Dayton Oregon District Tragedy Fund.

• NBC Sports Group and World Rugby today signed a four-year partnership to exclusively present the HSBC World Rugby Sevens Series across NBC Sports platforms in the U.S. through 2023. The HSBC Sevens Series was an NBC Sports property from 2010-2016.

• ESPN, X Games and MLB said that four more MLB clubs have joined the Shred Hate initiative, described as a “multi-faceted, innovative bullying prevention program striving to put an end to bullying in schools by encouraging youth to choose kindness.

The Boston Red Sox, New York Mets, New York Yankees and Oakland A’s will “support Shred Hate bullying prevention efforts and have the No Bully methodology implemented within select schools in their markets throughout the 2019-2020 academic year.”

The Los Angeles Dodgers and Pittsburgh Pirates are returning to the initiative for a second consecutive year. Other MLB clubs have also been part of the initiative, which launched in 2017.

• The Museum of Ice Cream — a hands-on destination that serves homemade ice cream and offers such activities as cookie carousel to a slide that leads into a pool filled with rainbow sprinkles — will add to its original (2016) San Francisco location with the opening of a second location, in New York City’s Soho (555 Broadway), spanning almost 25,000 square feet over three floors.

• On the same day that Naomi Osaka was named the No. 1 seed for the upcoming U.S. Open, the two-time Grand Slam winner has signed a deal with Hyperice, a recovery and performance technology brand that specializes in vibration and percussion fitness devices. She joins such athletes as Blake Griffin and Lindsey Vonn on the roster. Full story here.
 

• Kellogg's Frosted Flakes has signed a deal to become title sponsor for the renamed Tony the Tiger Sun Bowl.  The postseason CFB game will feature teams from the ACC and Pac-12 in the Sun Bowl, El Paso, Texas, on Dec. 31, 2019, and will air for the 52nd consecutive year on CBS. The game was known as the Hyundai Bowl from 2010-18.

• The NFL said the Pro Bowl would return to Orlando's Camping Ground Stadium for the fourth successive year, scheduled for Jan. 26, 2020. It will air live on ESPN and ESPN Deportes and be simulcast on ABC (3 PM ET). Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

XFL Teams (scheduled to begin play Februty 2020)

• Dallas Renegades
Globe Life Park

• Houston Roughnecks
TDECU Stadium

• Los Angeles Wildcats
Dignity Health Sports Park

• New York Guardians
MetLife Stadium

• St. Louis Battlehawks
The Dome

• Seattle Dragons
CenturyLink Field

• Tampa Bay Vipers
Raymond James Stadium

• Washington DC Defenders
Audi Field

KEEPING SCORE

The 32 men and 32 women who will be seeded in the singles draws at the 2019 U.S. Open (Aug. 26-Sept. 8) have named by the USTA:

U.S. Open Men’s Top Ten Seeds
1. Novak Djokovic, Serbia
2. Rafael Nadal, Spain
3. Roger Federer, Switzerland
4. Dominic Thiem, Austria
5. Daniil Medvedev, Russia
6. Alexander Zverev, Germany
7. Kei Nishikori, Japan
8. Stefanos Tsitsipas, Greece
9. Karen Khachanov, Russia
10. Roberto Bautista Agut, Spain

U.S. Open Women’s Top Ten Seeds
1. Naomi Osaka, Japan
2. Ashleigh Barty, Australia
3. Karolina Pliskova, Czech Republic
4. Simona Halep, Romania
5. Elina Svitolina, Ukraine
6. Petra Kvitova, Czech Republic
7. Kiki Bertens, Netherlands
8. Serena Williams, United States
9. Aryna Sabalenka, Belarus
10. Madison Keys, United States

BUY SELL

Weekend Box Office Aug. 16-18
1. Good Boys $21M
2. Hobbs & Shaw $14.1M
3. The Lion King $11.9M
4. Angry Birds 2 $10.5M
5. Scary Stories $10M
6. 47 Meters Down $9M
7. Dora and the Lost City of Gold $8.5M
8. Once Upon a Time in Hollywood $7.6M
9. Blinded By the Light $4.5M
10.The Art of Racing in the Rain $4.4M
Source: Box Office Mojo

SEARCH

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Tuesday
May212019

UFC, Aurora Cannabis Deal Continues $20B Growth Of CBD In U.S. Sports, Wellness

By Barry Janoff

May 21, 2019: The UFC has signed what was called an exclusive, multi-year, multi-million dollar, global partnership with Aurora Cannabis, a Canada-based company that is “defining the future of cannabis worldwide.”

The alliance is “expected to significantly advance further clinical research on the relationship between 100% hemp-derived Cannabidiol (CBD) products and athlete wellness and recovery, with a view to accelerating CBD product development and education.”

Financial terms of the deal were not shared.

"Since the day we opened the UFC Performance Institute, our primary goal was to offer UFC athletes the best possible training, nutrition, and recovery services," Dana White, UFC president, said via the organization.

“This partnership with Aurora is an extension of that goal, and we're looking forward to collaborating with Aurora to find new ways to improve the health and safety of athletes who compete in UFC."

The UFC deal is the latest example of the CBD category moving into mainstream sports.

The NFL and NFL Players Association this week unveiled two joint agreements that will support additional resources directed to address pain management and behavioral health.

The NFL and NFLPA said they would form a Joint Pain Management Committee to include medical experts appointed by both the league and union.

The committee “will establish uniform standards for club practices and policies regarding pain management and the use of prescription medication by NFL players as well as conduct research concerning pain management and alternative therapies.”

The committee's research will include cannabis, cannabinoids and CBD, Allen Sills, the lNFL’s chief medical officer, told NFL.com.

The Big3, founded by Ice Cube and entertainment executive Jeff Kwatinetz, recently signed a deal with cbdMD, which offers a comprehensive line of natural, THC-free, hemp-derived CBD oil products. The pact includes exclusive logo placement on all Big3 jerseys.

"Last year, Big3 became the first professional sports league in the U.S to allow players to use CBD for pain treatment and recovery," Kwatinetz said via the league. "We did this out of compassion for our guys because CBD can help them without enhancing their performance or having an intoxicating effect. It's a win win."

The collective market for CBD sales is expected to exceed $20 billion in the U.S. by 2024, according to a new report from BDS Analytics and Arcview Market Research.

The market includes cosmetics, health products, food and beverage, pet products, skin care and pharmaceuticals.

BDS Analytics’ predicts U.S. sales of cannabis- and hemp-derived CBD products to go from $1.9 billion in 2018 to $20 billion by 2024.

“We’re witnessing CBD maturing from a cannabis sub-category into a full-blown industry of its own,” Roy Bingham, co-founder and CEO of BDS Analytics, said via the Boulder, Col.-based firm.

“Our growth forecast for the CBD market, across all distribution channels, predicts a compound annual growth rate of 49%  by 2024. This is a great opportunity for all involved, but it means the road ahead will include decisions that need to be informed by the best possible data.”

The UFC-Aurora research will be conducted at the UFC's Performance Institute in Las Vegas, in collaboration with UFC's sports performance team, as well as “with athletes who choose to participate in the studies.”

Clinical studies will focus on pain management, inflammation, injury/exercise recovery, and mental well-being.

Aurora said its research would be led by Dr. Jason Dyck, a professor at the University of Alberta and a Canada Research Chair in Molecular Medicine. He also serves as an independent director on the board of Aurora Cannabis, "where he provides valuable oversight for the company's scientific efforts."

The UFC Performance Institute, which opened in Las Vegas in 2017, has served more than 400 athletes over the past two years, according to the UFC.

The UFC said the facility is a “global leader in athletic performance research and provides support and educational services to athletes on health, well-being, nutrition, and injury prevention.”

According to Terry Booth, CEO of Aurora, Edmonton, “This global partnership places focus squarely on the health and well-being of UFC's talented and highly trained athletes.

“The Aurora-UFC research partnership creates a global platform to launch targeted educational and awareness campaigns, while creating numerous opportunities to accelerate our global CBD business."

NFL-NFLPA Take Major Moves ‘To Protect The Health, Safety, Wellness’ Of Players

Big3 Signs Cannabidiol Brand cbdMD As Partner

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