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Bahamas Red Cross donation site. #HelpUsHelp

• In an effort to “send a message of inclusion to its widely diverse fan base,” the NBA champion Toronto Raptors said they are the first NBA to offer an athletic hijab for Muslim women. The Nike Pro Hijabs with the team’s logo were inspired by the Hijabi Ballers, a Toronto-based non-profit organization dedicated to "celebrating and increasing the involvement of Muslim females in sports." “Inspired by those brave enough to change the game” the team posted to its social media platforms along with a video of the Hijabi Ballers in action.

• Greenleaf Foods said it has signed a deal with the Los Angeles Rams to become the first plant-based food brand to officially partner with an NFL team. As part of this partnership, Greenleaf’s Lightlife Burger will be available at Rams home games this season, beginning Sep. 15 during the team’s 2019 home opener ( agasint tthe New Orleans Saints). Lightlife plant-based protein products will also be featured in the Rams Game On! Program at Albertson’s, Vons, and Pavilions.

• The NFL and Facebook have signed a multi-year partnership extension that will “deliver more diversified NFL video content to fans worldwide through Facebook Watch,” expanding a relationship that began in 2017

The NFL will continue distributing recaps from all 256 regular season games, as well as playoff games and the Super Bowl; plus video highlights from such postseason tentpole events las the Pro Bowl, NFL Scouting Combine and NFL Draft. The NFL will also utilize Facebook Watch for distribution of an array of unique content including NFL news and analysis, Video versions of NFL-produced podcasts and classic and special NFL 100 content.

In addition, the NFL will create Facebook Groups around content themes and work to share relevant video in those groups.

• American Airlines will not renew its naming rights deal with the venue that is home to the NBA’s Miami Heat, which has been AmericanAirlines Arena since it opened in 1999 via a 20-year deal valued at $42 million, according to Miami Today. The team and Miami-Dade County executives are in “advanced talks”with another national company. American will remain the official airline for the Heat.

• Bowlero Corp,, the leading owner and operator of bowling centers in America, has acquired the Professional Bowlers Assn. which has been in operation since 1958. Bowlero said, “All scheduled tournaments and programming will continue, with plans to build upon key initiatives including the PBA's groundbreaking Fox Sports partnership.” Full story here.

• Marshawn Lynch has been named as the founded for the expansion Oakland Panthers of the Indoor Football League, with the team beginning play in February 2020 in Oakland (formerly Oracle) Arena. The NFL Raiders are moving from Oakland to Las Vegas beginning with the 2020 season. Full story here.

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (Sept. 14-Oct. 27), which includes the first public screening of the only known complete broadcast of Super Bowl I (then known as the AFL-NFL World Championship Game) in January 1967 between the Green Bay Packers and the Kansas City Chiefs

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

 Pro Football Hall of Fame First-Time Candidates Class of 2020
• DE John Abraham
• LB Lance Briggs
• WR/Special Teams Josh Cribbs
• RB Maurice Jones-Drew
• S Troy Polamalu
• DE Justin Smith
• WR Reggie Wayne
• LB Patrick Willis

The full list includes 122 players eligible to be selected to next year's class. Full story here.

KEEPING SCORE

Top Brands in 2019 Brand Keys “Consumer Loyalty Index”
• Airline: JetBlue
• Athletic Footwear:Nike
* Automotive: Hyundai
• Banks: Chase
• Beer: Corona Extra (regular), Miller Lite (Lite)
• Bottled Water: Dasani
• Casual Dining: Panera
• Coffee (OOH): Dunkin’
• Energy Drinks: Red Bull
• Headphones: Bose
• Ice Cream: Ben & Jerry’s
• Major League Sports: MLB
• Online Music: Slacker
* Online Retailer: Amazon
• Online Travel Booking: Booking.com
• Pizza: Domino’s
• QSR: Chick-fil-A
• Retail Sporting Goods: Dick’s
• Social Networking Sites: Instagram
• Soft Drinks: Coca-Cola (regular), Diet Coke
• Tequila: Jose Cuervo
• Ticketing Services: StubHub
• Vodka: Zubrowka
• Whiskey: Jack Daniel’s

FULL LIST HERE

BUY SELL

Weekend Box Office Sept. 6-8
1. It: Chapter Two $91M
2. Angel Has Fallen $6M
3. Good Boys $5.4M
4. Lion King $4.2M
5. Overcomer $3.8M
6. Hobbs & Shaw $3.7M
7. Peanut Butter Falcon $2.3M
8. Scary Stories $2.3M
9. Ready Or Not $2.2M
10. Dora and the Lost City of Gold $2.2M

Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Entries in sports health (1)

Tuesday
May212019

UFC, Aurora Cannabis Deal Continues $20B Growth Of CBD In U.S. Sports, Wellness

By Barry Janoff

May 21, 2019: The UFC has signed what was called an exclusive, multi-year, multi-million dollar, global partnership with Aurora Cannabis, a Canada-based company that is “defining the future of cannabis worldwide.”

The alliance is “expected to significantly advance further clinical research on the relationship between 100% hemp-derived Cannabidiol (CBD) products and athlete wellness and recovery, with a view to accelerating CBD product development and education.”

Financial terms of the deal were not shared.

"Since the day we opened the UFC Performance Institute, our primary goal was to offer UFC athletes the best possible training, nutrition, and recovery services," Dana White, UFC president, said via the organization.

“This partnership with Aurora is an extension of that goal, and we're looking forward to collaborating with Aurora to find new ways to improve the health and safety of athletes who compete in UFC."

The UFC deal is the latest example of the CBD category moving into mainstream sports.

The NFL and NFL Players Association this week unveiled two joint agreements that will support additional resources directed to address pain management and behavioral health.

The NFL and NFLPA said they would form a Joint Pain Management Committee to include medical experts appointed by both the league and union.

The committee “will establish uniform standards for club practices and policies regarding pain management and the use of prescription medication by NFL players as well as conduct research concerning pain management and alternative therapies.”

The committee's research will include cannabis, cannabinoids and CBD, Allen Sills, the lNFL’s chief medical officer, told NFL.com.

The Big3, founded by Ice Cube and entertainment executive Jeff Kwatinetz, recently signed a deal with cbdMD, which offers a comprehensive line of natural, THC-free, hemp-derived CBD oil products. The pact includes exclusive logo placement on all Big3 jerseys.

"Last year, Big3 became the first professional sports league in the U.S to allow players to use CBD for pain treatment and recovery," Kwatinetz said via the league. "We did this out of compassion for our guys because CBD can help them without enhancing their performance or having an intoxicating effect. It's a win win."

The collective market for CBD sales is expected to exceed $20 billion in the U.S. by 2024, according to a new report from BDS Analytics and Arcview Market Research.

The market includes cosmetics, health products, food and beverage, pet products, skin care and pharmaceuticals.

BDS Analytics’ predicts U.S. sales of cannabis- and hemp-derived CBD products to go from $1.9 billion in 2018 to $20 billion by 2024.

“We’re witnessing CBD maturing from a cannabis sub-category into a full-blown industry of its own,” Roy Bingham, co-founder and CEO of BDS Analytics, said via the Boulder, Col.-based firm.

“Our growth forecast for the CBD market, across all distribution channels, predicts a compound annual growth rate of 49%  by 2024. This is a great opportunity for all involved, but it means the road ahead will include decisions that need to be informed by the best possible data.”

The UFC-Aurora research will be conducted at the UFC's Performance Institute in Las Vegas, in collaboration with UFC's sports performance team, as well as “with athletes who choose to participate in the studies.”

Clinical studies will focus on pain management, inflammation, injury/exercise recovery, and mental well-being.

Aurora said its research would be led by Dr. Jason Dyck, a professor at the University of Alberta and a Canada Research Chair in Molecular Medicine. He also serves as an independent director on the board of Aurora Cannabis, "where he provides valuable oversight for the company's scientific efforts."

The UFC Performance Institute, which opened in Las Vegas in 2017, has served more than 400 athletes over the past two years, according to the UFC.

The UFC said the facility is a “global leader in athletic performance research and provides support and educational services to athletes on health, well-being, nutrition, and injury prevention.”

According to Terry Booth, CEO of Aurora, Edmonton, “This global partnership places focus squarely on the health and well-being of UFC's talented and highly trained athletes.

“The Aurora-UFC research partnership creates a global platform to launch targeted educational and awareness campaigns, while creating numerous opportunities to accelerate our global CBD business."

NFL-NFLPA Take Major Moves ‘To Protect The Health, Safety, Wellness’ Of Players

Big3 Signs Cannabidiol Brand cbdMD As Partner

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