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• DAZN, the live and on-demand sports streaming platform, named its boxing broadcast team, led by Hall of Fame boxer Sugar Ray Leonard, Brian Kenny, Kay Adams, Chris Mannix and LZ Granderson. They will work their inaugural event when world heavyweight champion Anthony Joshua faces Alexander Povetkin on Sept. 22 from Wembley Stadium.

• In recognition of the company’s 50th anniversary, Ralph Lauren has signed a deal with MLB and his hometown New York Yankees to create create a limited-edition Ralph Lauren Yankees collection, including a classic baseball jacket, New Era baseball cap, Wilson baseball glove and a Rawlings commemorative baseball. Lauren himself will throw out the ceremonial first pitch on Sept. 20 before the Yankees host the Boston Red Sox in Yankee Stadium.

• The NFL Foundation said it would contribute $1 million to Hurricane Florence relief efforts. The contribution will be distributed to organizations that will address the immediate needs of those impacted throughout the Carolinas and other areas.

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KEEPING SCORE

Top 10 Universities Ranked by Total Football Revenue (per Forbes)

1. Texas A&M: $148M
2. Texas: $133M
3. Michigan: $127M

3. Alabama: $127M
5. Ohio State: $120M

6. Oklahoma: $118M

7. Notre Dame: $112M

7. Auburn: $112M
7. LSU: $112M 

10. Florida: $111M

BUY SELL

Weekend Box Office
(Sept. 14-16)
1 The Predator $24M
2. The Nun $18.2M
3. A Simple Favor $16.1M
4. White Boy Rick $8.8M
5. Crazy Rich Asians $8.7M
6. Peppermint $6.1M
7. The Meg $3.8M
8. Searching $3.2M
9. Unbroken $2.4M 
10. Mission Impossible – Fallout $2.3M

SOURCE: COMSCORE.com

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No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Oct052017

UFC Taking ‘Groundbreaking' Alliance With BodyArmor To The Octagon And Beyond

By Barry Janoff

Ocotber 5, 2017: In what was described as a "ground-breaking collaboration" between the "fastest-growing sports drink and the fastest-growing sports organization," UFC has signed a multi-year partnership naming BodyArmor its first "official sports drink."

The alliance will encompass multiple areas of the UFC, including athletes, the UFC Performance Institute, weigh-ins, fights in the Octagon and via multi-media marketing.

Financial terms of the alliance, which officially begins in 2018 and covers the U.S., were not disclosed. It was called the largest marketing deal in UFC history by industry analysts.

BodyArmor has had previous dealings with UFC, imost recently as the official hydration beverage for the Floyd Mayweather-Conor McGregor bout in Las Vegas this past August.

"BodyArmor is an industry leader in sports hydration and they are a perfect fit to partner with UFC,”  Dana White, president for Las Vegas-based UFC, said in a statement “Providing UFC athletes with safe, nutritional products while training at the UFC Performance Institute is an important part of helping them maximize their overall performance and BodyArmor will help us do that.”

BodyArmor said its roster of pro athletes, “who are also investors in the company,” includes James Harden, Mike Trout, Andrew Luck, Klay Thompson, Skylar Diggins-Smith, Anthony Rizzo, Kristaps Porzingas, Richard Sherman and Dustin Johnson.

Retired NBA star Kobe Bryant is the third-largest investor in the brand, according to BodyArmor.

"UFC athletes demand the best in hydration and nutrition, and we’re excited to be partnering with the UFC on such a large scale,” Bryant said in a statement.

A key element to the new alliance will see BodyArmor supply its line of high-end sports hydration products: — BodyArmor sports drink and BodyArmor LYTE — to the UFC Performance Institute’s two “BodyArmor Hydration Stations.”

UFC said that BodyArmor would also serve as the presenting sponsor of select UFC weigh-in events and provide corner branding of stools, towels and buckets inside UFC’s world-famous Octagon during all U.S.-based events.

Marketing was launched via a two-minute spot with UFC Hall of Famer Forrest Griffin and  Dr. Duncan French, vp-performance for the UFC Performance Institute, sharing the importance of “superior hydration and the unique benefits of BodyArmor” as Griffin goes through an extensive workout.

In addition, BodyArmor will have a presence on UFC.com and live-event programming, as well as being integrated across multiple UFC-based social and digital platforms.

According to Mike Repole, co-founder and chairman for BodyArmor, “With the explosive growth that BodyArmor has seen in recent years, it’s an exciting time for the brand to team up with UFC.

"A partnership between the fastest-growing sports drink and the fastest-growing sports organization creates a tremendous opportunity for BodyArmor to play an important role in the hydration needs of some of the best athletes in the world.,” said Repole.

BodyArmor said it has seen a 110% increase in sales from last year.

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