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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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Kellogg's: Chloe Kim Winter Games Ads Below

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NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Oct052017

UFC Taking ‘Groundbreaking' Alliance With BodyArmor To The Octagon And Beyond

By Barry Janoff

Ocotber 5, 2017: In what was described as a "ground-breaking collaboration" between the "fastest-growing sports drink and the fastest-growing sports organization," UFC has signed a multi-year partnership naming BodyArmor its first "official sports drink."

The alliance will encompass multiple areas of the UFC, including athletes, the UFC Performance Institute, weigh-ins, fights in the Octagon and via multi-media marketing.

Financial terms of the alliance, which officially begins in 2018 and covers the U.S., were not disclosed. It was called the largest marketing deal in UFC history by industry analysts.

BodyArmor has had previous dealings with UFC, imost recently as the official hydration beverage for the Floyd Mayweather-Conor McGregor bout in Las Vegas this past August.

"BodyArmor is an industry leader in sports hydration and they are a perfect fit to partner with UFC,”  Dana White, president for Las Vegas-based UFC, said in a statement “Providing UFC athletes with safe, nutritional products while training at the UFC Performance Institute is an important part of helping them maximize their overall performance and BodyArmor will help us do that.”

BodyArmor said its roster of pro athletes, “who are also investors in the company,” includes James Harden, Mike Trout, Andrew Luck, Klay Thompson, Skylar Diggins-Smith, Anthony Rizzo, Kristaps Porzingas, Richard Sherman and Dustin Johnson.

Retired NBA star Kobe Bryant is the third-largest investor in the brand, according to BodyArmor.

"UFC athletes demand the best in hydration and nutrition, and we’re excited to be partnering with the UFC on such a large scale,” Bryant said in a statement.

A key element to the new alliance will see BodyArmor supply its line of high-end sports hydration products: — BodyArmor sports drink and BodyArmor LYTE — to the UFC Performance Institute’s two “BodyArmor Hydration Stations.”

UFC said that BodyArmor would also serve as the presenting sponsor of select UFC weigh-in events and provide corner branding of stools, towels and buckets inside UFC’s world-famous Octagon during all U.S.-based events.

Marketing was launched via a two-minute spot with UFC Hall of Famer Forrest Griffin and  Dr. Duncan French, vp-performance for the UFC Performance Institute, sharing the importance of “superior hydration and the unique benefits of BodyArmor” as Griffin goes through an extensive workout.

In addition, BodyArmor will have a presence on UFC.com and live-event programming, as well as being integrated across multiple UFC-based social and digital platforms.

According to Mike Repole, co-founder and chairman for BodyArmor, “With the explosive growth that BodyArmor has seen in recent years, it’s an exciting time for the brand to team up with UFC.

"A partnership between the fastest-growing sports drink and the fastest-growing sports organization creates a tremendous opportunity for BodyArmor to play an important role in the hydration needs of some of the best athletes in the world.,” said Repole.

BodyArmor said it has seen a 110% increase in sales from last year.

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