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NEWS REAL

• The Professional Fighters League has formed a partnership with Mike Tyson, with the first initiative "Mike Tyson's New Fight Game: The PFL." Tyson will provide “fighter perspective, inside analysis, and irreverent discussion never before experienced in combat sports. The series debuts tonight (Oct. 10 10 PM ET) on PFL and Tyson digital and social platforms, including YouTube, Instagram and Facebook.

• Two-time Grand Slam winner Naomi Osaka, currently ranked No. 3 in the world, said she would represent Japan, where she holds a citizenship, in the 2020 Tokyo Summer Olympics.

• NBC Sports Regional Networks has signed a partnership with Religion of Sports — the media company founded by Tom Brady, Michael Strahan and Gotham Chopra — to develop and produce "Head Strong: Mental Health and Sports," a “comprehensive multi-platform content initiative on mental health as well as men’s health issues.” The joint project will launch in November.

• Per NFL Media: Consumption figures through Week 5: More than 142 million people have watched NFL games. Viewership is up 6%. The entire list of Top 20 TV shows this season are NFL games.

The Top Three games to date all involve the Dallas Cowboys: Green Bay Packers vs. Dallas Cowboys (Fox, Oct 6) 24.6M; New York Giants vs. Dallas Cowboys (Fox, Sept. 8) 24.3M; Dallas Cowboys vs. New Orleans Saints (NBC, Sept. 29) 24.2M.

• PGA Tour Champions and Ascension signed a four-year partnership to host a new pro golf tournament in St. Louis. The Ascension Charity Classic will debut Sept. 28-Oct. 4, 2020 at Norwood Hills Country Club in North County. It will be the first time the PGA Tour has hosted an annual event in the St. Louis region since 2001.

• Zenni Optical, based in San Francisco, whose alliances include being an official partner with the NFL’s San Francisco 49ers and the NBA’s Chicago Bulls, has expanded its role with the Bulls, which features a five-year deal as the team’s jersey patch logo partner.

Zenni has unveiled its Off-Court Style collection, supported by Bulls members and brand ambassadors including Zach LaVine, Robin Lopez and Wendell Carter Jr. being outfitted with their “favorite Zenni frames and matching them with their off-court style to give fans an exclusive look at what they wear when they aren’t in uniform.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (thru Oct. 27).

POLL POSITION

Best Chance To Win 2019-20 Stanley Cup Based On Player Voting Via NHL.com

  • Tampa Bay Lightning 45%
  • St. Louis Blues 11%
  • Dallas Stars 10%
  • San Jose Sharks 7%
  • Boston Bruins 4%
  • Colorado Avalanche 4%
  • Washington Capitals 4%
  • Nashville Predators  4%
  • New Jersey Devils  2%
  • Philadelphia Flyers 2%
  • Toronto Maple Leafs 2%
  • Vegas Golden Knights 2%
KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 11-13
1. Joker $55M
2. Addams Family $30.3M
3. Gemini Man $20.5M
4. Abominable $6.2M
5. Downton Abbey $4.9M
6. Hustlers $3.9M
7. Judy $3.3M
8. It 2 $3.2M
9. Jexi $3.1M
10. Ad Astra $1.9M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Nike Mo Farah Marathon See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Monday
Aug062018

UFC, Marketers Eye Their Own Mayweather Numbers For McGregor-Khabib Bout

By Barry Janoff

August 6, 2018: Van Heusen and Trifecta Nutrition just signed on as a marketing partners with UFC and the alliances may already be paying dividends.

In what UFC president Dana White is calling the ‘biggest fight in the history of (UFC),” former UFC two-division champion Conor McGregor will face current lightweight champion Khabib Nurmagomedov in a match scheduled for UFC 229 on Oct. 8.

The McGregor-Khabib event will take place in T-Mobile Arena, Las Vegas, and will be shown on PPV, according to White, who is predicting a UFC record PPV buy topping two million.

White unveiled the match during a special press conference on Friday (Aug. 3) in Los Angeles, the main focus of which was UFC 227 the next night in Staples Center and a bevy of bouts to take place later this year.

McGregor’s last fight was when he trained and entered the ring as a boxer on Aug. 26, 2017, losing in a 10th-round TKO against Floyd Mayweather Jr., also in T-Moble Arena.

McGregor — aka The Notorous MMA — last fought for UFC in November 2016

As for McGregor-Khabib pre-fight build-up:

“We don’t have time for a world tour,” White said Saturday night (Aug. 4) during the UFC 227 post-fight press conference, referring to the mega-promotion that preceded McGregor’s fight with Mayweather Jr. last year.

““These guys are going to fight the first week of October. Both guys are going to go into camp. We’ll do something fun,. We’ll do some different stuff. We’re literally having a big meeting on Monday to get this stuff in order and get it going. Then we’ll tell you guys about it.”

It certainly would be welcomed by such UFC partners as Monster Energy, Modelo, Body Armor, Reebok, Van Heusen and Trifecta Nutrition, which have pre- and day-of fight promotion platforms and in many cases get signage in and around the Octagon.

Anticipation for McGregor’s return will be also be big among McGregor’s sponsors, which currently include Beats by Dr. Dre, Burger King and Monster Energy.

UFC in May signed a five-year, $1.5 billion deal that will put all UFC programming on ESPN platforms, moving the entire rights package from Fox Sports starting January 2019.

Although not showing the MMA bout itself, ESPN is likely to go all-in on pre- and post-bout coverage..

And while not mentioned in the McGregor-Khabib conversation as yet, Mayweather Jr. is likely to chime in as the fight draws near.

As a resident of Las Vegas, he could even be in attendance.

White, meanwhile, got the hype rolling on his own.

After 25 minutes of the Friday pre-UFC 227 press conference, White said, “I have one more thing I want to show you,” which led to a screen clip of McGregor, Khabib and the fight’s date and location.
 
“They’re not here, unfortunately.,” White said when the lights came back on. “But the fight is done. October, Las Vegas.

None the less, numbers won’t reach the Mayweather Jr.-McGregor level.

The total global revenue from that event exceeded $600 million, including ticket sales, sponsorship and international distribution, according to Showtime Sports.

PPV buys topped 4.2 million in North America alone, according to Showtime.

Mayweather Jr. took home at least $300 million, McGregor $100 million, according to industry analysts,

The rivalry between McGregor and Khabib, which dates back more than a decade, heated up in Brooklyn, NY, in the underbelly of Barclays Center this past April when McGregor tossed a hand truck at a bus following a press event for UFC 223, injuring two UFC fighters.

Khabib and two teammates were on the bus.

UFC 223 included a victorious bout from Khabib in which the UFC awarded him the lightweight championship title that had belonged McGregor.

McGregor last week pleaded guilty to disorderly conduct in exchange for community service, He was originally charged with assault, reckless endangerment and criminal mischief.

White said pre-fight altercations between McGregor and Khabib were not likely to happen. But he was smiling when he said it.

“We’re pretty confident that we can control what happens,” White said during the post-UFC 227 press conference. “We’re very aware. Nothing is going to happen. We’ll be good.”

Mayweather Jr.-McGregor Bout Hit It Really, Really Big

Disney, ESPN Pin Down $1.5B UFC Deal

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