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What Are You Watching In June 2018?
 
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QUICK HITS

• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

Top-Selling MLB Jerseys (Jan.-May 2018)

1. Jose Altuve Houston Astros
2. Aaron Judge New York Yankees
3. Clayton Kershaw Los Angeles Dodgers
4. Giancarlo Stanton New York Yankees
5. George Springer Houston Astros
6. Anthony Rizzo Chicago Cubs
7. Kris Bryant Chicago Cubs
8. Shohei Otani Los Angeles Angels
9. Carlos Corea Hoston Astros
10. Mookie Betts Boston Red Sox
11. Mike Trout Los Angeles Angels
12. Cody Bellinger Los Angeles Dodgers
13. Buster Posey San Francisco Giants
14. Javier Baez Chicago Cubs

SOURCE: MLBShop.com

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

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MGM: Creed II Nov. 21 World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Oct092017

UFC Drafts Modelo To Replace Bud Light, Anheuser-Busch In New Brew Alliance

By Barry Janoff

October 9, 2017: There is a new brew partner in the UFC universe, and its name is Modelo.

UFC signed its second major partnership in a week, naming Modelo Especial as its official beer and malt beverage in the U.S.

The multi-year alliance begins in 2018, with Modelo replacing Anheuser-Busch Inbev’s Bud Light, the UFC’s official global partner since 2008.

It was called a multimillion-dollar deal by UFC and Modelo.

The new partnership comes a week after Las Vegas-based UFC signed a deal naming BodyArmor as its official sports drink.

Other UFC partners include 7-Eleven, Reebok, Harley-Davidson, Toyo Tires and sports supplement company Performance Inspired,

Unlike its arrangement with Anheuser-Busch, the Modelo pact allows UFC to sign deals with other brewers around the world.

"Modelo is an amazing brand that shares UFC’s unmatched commitment to its fan base,” UFC president Dana White said in a statement. "I love Modelo and we’re already talking about doing a lot of exciting things together."

UFC and Modelo said they would work together to "create unique and engaging content to inspire their fans."

Among other activation, Modelo said it would have branding and signage in the Octagon during bouts, presenting sponsorship for select UFC Pay-Per-View events and VIP Experiences.

As part of its planned multi-media marketing, Modelo said it would use UFC athletes in advertising, with support to include POP, live-viewing parties at select UFC event, a national sweepstakes campaign, a presence during live-event broadcasts and on UFC.com, as well as being integrated across multiple UFC-based social and digital platforms.

Modelo is brewed, imported and marketed exclusively for the U.S. by Constellations Brands, the No. 3 beer company in the country behind Anheuser-Busch and MillerCoors.

Constellations Brands also handles Corona Extra and Ballast Point as well as Casa Noble Tequila and Svedka Vodka.

According to Ann Legan, vp-marketing for Casa Modelo with Constellation Brands Beer Division, "Uniting the passionate fans of UFC with Modelo, a brand that stands for the fighting spirit is an ultimate win for our consumers and our company.

"With both UFC and Modelo driving unprecedented growth for our respective industries, this partnership is a game-changer for Modelo and we look forward to creating new experiences for fans."

Modelo also has alliances that include the defending NBA champion Golden State Warriors, Chicago White Sox, the CONCACAF Gold Cup and the self-acquired title as the "official beer of the beautiful game."

UFC was acquired by WME-IMG in 2016 for $4 billion, according to industry analysts.

UFC Takes BodyArmor To the Octagon And Beyond

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