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, the official car and SUV of launch a "fully integrated and multidimensional  campaign that will communicate its 'Better Drives Us' philosophy and introduce consumers to the newest vehicles in its lineup." This will be Hyundai's 10th Super Bowl appearance in 11 years.
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are in Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which could be the 75th anniversary of the NBA event.
• The Disney Co. is acquiring major assets of 21st Century Fox for $52.4 billion. 21st Century Fox said it would spinoff "Fox Broadcasting Co., Fox Sports, Fox News, Fox Television Stations and a handful of other assets into a new company." The deal brings to Disney key assets of major properties it did not own, including Marvel's X-Men and the first movie in the Star Wars franchise (Star Wars: A New Hope). Also included is FX Networks, National Geographic, 300-plus international channels, 22 regional sports networks and Fox’s 30% stake in Hulu.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

BUY SELL

TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

NBA; "Gift of Basketball' 'Star Wars Jedi' Ads Below

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Oct092017

UFC Drafts Modelo To Replace Bud Light, Anheuser-Busch In New Brew Alliance

By Barry Janoff

October 9, 2017: There is a new brew partner in the UFC universe, and its name is Modelo.

UFC signed its second major partnership in a week, naming Modelo Especial as its official beer and malt beverage in the U.S.

The multi-year alliance begins in 2018, with Modelo replacing Anheuser-Busch Inbev’s Bud Light, the UFC’s official global partner since 2008.

It was called a multimillion-dollar deal by UFC and Modelo.

The new partnership comes a week after Las Vegas-based UFC signed a deal naming BodyArmor as its official sports drink.

Other UFC partners include 7-Eleven, Reebok, Harley-Davidson, Toyo Tires and sports supplement company Performance Inspired,

Unlike its arrangement with Anheuser-Busch, the Modelo pact allows UFC to sign deals with other brewers around the world.

"Modelo is an amazing brand that shares UFC’s unmatched commitment to its fan base,” UFC president Dana White said in a statement. "I love Modelo and we’re already talking about doing a lot of exciting things together."

UFC and Modelo said they would work together to "create unique and engaging content to inspire their fans."

Among other activation, Modelo said it would have branding and signage in the Octagon during bouts, presenting sponsorship for select UFC Pay-Per-View events and VIP Experiences.

As part of its planned multi-media marketing, Modelo said it would use UFC athletes in advertising, with support to include POP, live-viewing parties at select UFC event, a national sweepstakes campaign, a presence during live-event broadcasts and on UFC.com, as well as being integrated across multiple UFC-based social and digital platforms.

Modelo is brewed, imported and marketed exclusively for the U.S. by Constellations Brands, the No. 3 beer company in the country behind Anheuser-Busch and MillerCoors.

Constellations Brands also handles Corona Extra and Ballast Point as well as Casa Noble Tequila and Svedka Vodka.

According to Ann Legan, vp-marketing for Casa Modelo with Constellation Brands Beer Division, "Uniting the passionate fans of UFC with Modelo, a brand that stands for the fighting spirit is an ultimate win for our consumers and our company.

"With both UFC and Modelo driving unprecedented growth for our respective industries, this partnership is a game-changer for Modelo and we look forward to creating new experiences for fans."

Modelo also has alliances that include the defending NBA champion Golden State Warriors, Chicago White Sox, the CONCACAF Gold Cup and the self-acquired title as the "official beer of the beautiful game."

UFC was acquired by WME-IMG in 2016 for $4 billion, according to industry analysts.

UFC Takes BodyArmor To the Octagon And Beyond

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