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• Bluberi Gaming has signed a deal with WWE to develop a series of licensed slot games featuring WWE Superstars and Legends. Among those to be featured include John Cena, Triple H, Becky Lynch, Roman Reigns and Ronda Rousey, along with such Legends as Hulk Hogan, “Stone Cold” Steve Austin and Shawn Michaels. The first WWE series of slot games is scheduled to hit casinos October 2020.

• HarperCollins Publishers said it has acquired world rights to Back, the first memoir authored by Tiger Woods. According to Woods, “This book is my definitive story. It’s in my words and expresses my thoughts. It describes how I feel and what’s happened in my life.” A publication date was not given.

• Turner Sports’ eLeague has signed a deal with tech solutions and services provider CDW to “create enhanced fan experiences across eLeague’s properties on TV, digital, social and in-arena.” The alliance also names CDW an “official arena partner” for eLeague and the Rocket League Championship Series. Full story here.

• San Manuel Casino, under the auspices of the San Manuel Band of Mission Indians, has signed a deal to become a Founding Partner for Allegiant Stadium, scheduled to open at the home of the Raiders for the 2020 NFL season when the franchise relocates from Oakland to Las Vegas.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (thru Oct. 27).

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 11-13
1. Joker $55M
2. Addams Family $30.3M
3. Gemini Man $20.5M
4. Abominable $6.2M
5. Downton Abbey $4.9M
6. Hustlers $3.9M
7. Judy $3.3M
8. It 2 $3.2M
9. Jexi $3.1M
10. Ad Astra $1.9M
BoxOfficeMojo.com

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KFC: 'Rudy III Wings Sale' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Thursday
Feb282019

UFC Oscar Mayer P3, Devour Deal Hits The Octagon With Multi-Platform Marketing  

NYSJ Sports-Entertainment Business News Service

February 28, 2019:
UFC has signed a deal to expand its alliance with Kraft Heinz Company brands Oscar Mayer P3 and Devour, with a “comprehensive multi-year partnership” that builds on the marketing alliance started last year.

Frozen food brand Devour has been named the “official frozen meal of UFC," joining Oscar Mayer P3 Portable Protein Pack, which was named “official protein snack” of UFC in 2018.

Both designations are new and mark exclusive sponsorship categories for UFC.

The expanded partnership will begin March 2 at UFC 235: Jones vs. Smith.

Financial terms were not release.

Kraft Heinz said that, similar to Oscar Mayer P3’s partnership with UFC, Devour’s collaboration with UFC will “focus on reaching the loyal MMA fan base that comprises key demographics, including millennials, early adopters and trendsetters.”

Devour is also a good fit for UFC regarding the brand’s attitude.

Kraft Heinz launched Devour in 2016 “with the mission to shake up the frozen aisle by taking an unapologetic stand for mouthwatering, craveable frozen foods.”

The brand created a spot to air on CBS during Super Bowl LIII, “Food Porn,” showing a man who had an over-the-top desire for Devour products, which did not pass network scrutiny. A second re-edited spot did run on national TV.

Marketing for the brand comes with such tag lines as, “Never just eat. Devour” and “Frozen food porn in the workplace is legal in all 50 states.”

Devour provided a taste of what was to come when it was part of UFC Fight Night in Phoenix on Feb. 17.

“Oscar Mayer P3 has been a tremendous partner for UFC, and during the short time we have been working together, we have discovered opportunities for natural collaboration that make sense for both our brands," Paul Asencio, UFC svp-global partnerships, said via the organization.

“With the introduction of Devour, as an official partner in 2019, we look forward to the continued growth of our relationship with the Kraft Heinz family that will enhance our brands and reach consumers in authentic ways."

According to UFC, Oscar Mayer P3 and Devour will be integrated into select UFC live events, with branded presence inside the  Octagon; custom integrations throughout UFC’s telecasts; in-venue activations; social media campaigns and custom content pieces; and Fight Week and Fight Night integrations.

This year, Oscar Mayer P3 and Devour will launch dedicated UFC products at select participating retail locations nationwide.

An exclusive Oscar Mayer P3 product line will feature co-developed product nutritionals focused on workout performance, certified by the UFC Performance Institute, along with the integration of UFC-themed packaging.

Devour will also have UFC marks on various product offerings.

Using UFC talent, Oscar Mayer P3 will be part of an original series produced at the UFC Performance Institute in Las Vegas, highlighting the importance of protein in an athlete’s preparation and daily routine.

Devour will be part of Dana White: Lookin’ for a Fight program, featuring unique Devour, marketing placements and mentions.

According to Don Fussner, GM for Oscar Mayer, “Our relationship kicked off in September of last year, where we developed key learnings from those first fights, particularly in how to best connect with the UFC fan and bring our P3 proposition to life.

“With many early successes, we are now entering into an expanded, multi-year agreement that comprises holistic marketing communications, co-developed customized products and original content series.”

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