Top
NEWS REAL
• In response to the mass shooting that occurred in the early hours of August 4, 2019, The Dayton Foundation has established the Dayton Oregon District Tragedy Fund.

• NBC Sports Group and World Rugby today signed a four-year partnership to exclusively present the HSBC World Rugby Sevens Series across NBC Sports platforms in the U.S. through 2023. The HSBC Sevens Series was an NBC Sports property from 2010-2016.

• ESPN, X Games and MLB said that four more MLB clubs have joined the Shred Hate initiative, described as a “multi-faceted, innovative bullying prevention program striving to put an end to bullying in schools by encouraging youth to choose kindness.

The Boston Red Sox, New York Mets, New York Yankees and Oakland A’s will “support Shred Hate bullying prevention efforts and have the No Bully methodology implemented within select schools in their markets throughout the 2019-2020 academic year.”

The Los Angeles Dodgers and Pittsburgh Pirates are returning to the initiative for a second consecutive year. Other MLB clubs have also been part of the initiative, which launched in 2017.

• The Museum of Ice Cream — a hands-on destination that serves homemade ice cream and offers such activities as cookie carousel to a slide that leads into a pool filled with rainbow sprinkles — will add to its original (2016) San Francisco location with the opening of a second location, in New York City’s Soho (555 Broadway), spanning almost 25,000 square feet over three floors.

• On the same day that Naomi Osaka was named the No. 1 seed for the upcoming U.S. Open, the two-time Grand Slam winner has signed a deal with Hyperice, a recovery and performance technology brand that specializes in vibration and percussion fitness devices. She joins such athletes as Blake Griffin and Lindsey Vonn on the roster. Full story here.
 

• Kellogg's Frosted Flakes has signed a deal to become title sponsor for the renamed Tony the Tiger Sun Bowl.  The postseason CFB game will feature teams from the ACC and Pac-12 in the Sun Bowl, El Paso, Texas, on Dec. 31, 2019, and will air for the 52nd consecutive year on CBS. The game was known as the Hyundai Bowl from 2010-18.

• The NFL said the Pro Bowl would return to Orlando's Camping Ground Stadium for the fourth successive year, scheduled for Jan. 26, 2020. It will air live on ESPN and ESPN Deportes and be simulcast on ABC (3 PM ET). Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

XFL Teams (scheduled to begin play Februty 2020)

• Dallas Renegades
Globe Life Park

• Houston Roughnecks
TDECU Stadium

• Los Angeles Wildcats
Dignity Health Sports Park

• New York Guardians
MetLife Stadium

• St. Louis Battlehawks
The Dome

• Seattle Dragons
CenturyLink Field

• Tampa Bay Vipers
Raymond James Stadium

• Washington DC Defenders
Audi Field

KEEPING SCORE

The 32 men and 32 women who will be seeded in the singles draws at the 2019 U.S. Open (Aug. 26-Sept. 8) have named by the USTA:

U.S. Open Men’s Top Ten Seeds
1. Novak Djokovic, Serbia
2. Rafael Nadal, Spain
3. Roger Federer, Switzerland
4. Dominic Thiem, Austria
5. Daniil Medvedev, Russia
6. Alexander Zverev, Germany
7. Kei Nishikori, Japan
8. Stefanos Tsitsipas, Greece
9. Karen Khachanov, Russia
10. Roberto Bautista Agut, Spain

U.S. Open Women’s Top Ten Seeds
1. Naomi Osaka, Japan
2. Ashleigh Barty, Australia
3. Karolina Pliskova, Czech Republic
4. Simona Halep, Romania
5. Elina Svitolina, Ukraine
6. Petra Kvitova, Czech Republic
7. Kiki Bertens, Netherlands
8. Serena Williams, United States
9. Aryna Sabalenka, Belarus
10. Madison Keys, United States

BUY SELL

Weekend Box Office Aug. 16-18
1. Good Boys $21M
2. Hobbs & Shaw $14.1M
3. The Lion King $11.9M
4. Angry Birds 2 $10.5M
5. Scary Stories $10M
6. 47 Meters Down $9M
7. Dora and the Lost City of Gold $8.5M
8. Once Upon a Time in Hollywood $7.6M
9. Blinded By the Light $4.5M
10.The Art of Racing in the Rain $4.4M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

8-3-19 El Paso Relief Fund See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Thursday
Feb282019

UFC Oscar Mayer P3, Devour Deal Hits The Octagon With Multi-Platform Marketing  

NYSJ Sports-Entertainment Business News Service

February 28, 2019:
UFC has signed a deal to expand its alliance with Kraft Heinz Company brands Oscar Mayer P3 and Devour, with a “comprehensive multi-year partnership” that builds on the marketing alliance started last year.

Frozen food brand Devour has been named the “official frozen meal of UFC," joining Oscar Mayer P3 Portable Protein Pack, which was named “official protein snack” of UFC in 2018.

Both designations are new and mark exclusive sponsorship categories for UFC.

The expanded partnership will begin March 2 at UFC 235: Jones vs. Smith.

Financial terms were not release.

Kraft Heinz said that, similar to Oscar Mayer P3’s partnership with UFC, Devour’s collaboration with UFC will “focus on reaching the loyal MMA fan base that comprises key demographics, including millennials, early adopters and trendsetters.”

Devour is also a good fit for UFC regarding the brand’s attitude.

Kraft Heinz launched Devour in 2016 “with the mission to shake up the frozen aisle by taking an unapologetic stand for mouthwatering, craveable frozen foods.”

The brand created a spot to air on CBS during Super Bowl LIII, “Food Porn,” showing a man who had an over-the-top desire for Devour products, which did not pass network scrutiny. A second re-edited spot did run on national TV.

Marketing for the brand comes with such tag lines as, “Never just eat. Devour” and “Frozen food porn in the workplace is legal in all 50 states.”

Devour provided a taste of what was to come when it was part of UFC Fight Night in Phoenix on Feb. 17.

“Oscar Mayer P3 has been a tremendous partner for UFC, and during the short time we have been working together, we have discovered opportunities for natural collaboration that make sense for both our brands," Paul Asencio, UFC svp-global partnerships, said via the organization.

“With the introduction of Devour, as an official partner in 2019, we look forward to the continued growth of our relationship with the Kraft Heinz family that will enhance our brands and reach consumers in authentic ways."

According to UFC, Oscar Mayer P3 and Devour will be integrated into select UFC live events, with branded presence inside the  Octagon; custom integrations throughout UFC’s telecasts; in-venue activations; social media campaigns and custom content pieces; and Fight Week and Fight Night integrations.

This year, Oscar Mayer P3 and Devour will launch dedicated UFC products at select participating retail locations nationwide.

An exclusive Oscar Mayer P3 product line will feature co-developed product nutritionals focused on workout performance, certified by the UFC Performance Institute, along with the integration of UFC-themed packaging.

Devour will also have UFC marks on various product offerings.

Using UFC talent, Oscar Mayer P3 will be part of an original series produced at the UFC Performance Institute in Las Vegas, highlighting the importance of protein in an athlete’s preparation and daily routine.

Devour will be part of Dana White: Lookin’ for a Fight program, featuring unique Devour, marketing placements and mentions.

According to Don Fussner, GM for Oscar Mayer, “Our relationship kicked off in September of last year, where we developed key learnings from those first fights, particularly in how to best connect with the UFC fan and bring our P3 proposition to life.

“With many early successes, we are now entering into an expanded, multi-year agreement that comprises holistic marketing communications, co-developed customized products and original content series.”

Back to Home Page