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NEWS REAL

• Serena Williams has withdrawn from the Miami Open (March 23) due to knee issues.

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 15-17
1. Captain Marvel $69.3M
2. Wonder Park $16M
3. Five Feet Apart $13.2M
4. How To Train Your Dragon: Hidden World $9.4M
5. Madea Family Funeral $8M
6. No Manches Frida 2 $3.9M
7. Captive State $3.2M
8. Lego Movie 2 $2.1M
9. Alita: Battle Angel $1.9M
10. Green Book $1.3M
Source: Box Office Mojo

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Thursday
Feb282019

UFC Oscar Mayer P3, Devour Deal Hits The Octagon With Multi-Platform Marketing  

NYSJ Sports-Entertainment Business News Service

February 28, 2019:
UFC has signed a deal to expand its alliance with Kraft Heinz Company brands Oscar Mayer P3 and Devour, with a “comprehensive multi-year partnership” that builds on the marketing alliance started last year.

Frozen food brand Devour has been named the “official frozen meal of UFC," joining Oscar Mayer P3 Portable Protein Pack, which was named “official protein snack” of UFC in 2018.

Both designations are new and mark exclusive sponsorship categories for UFC.

The expanded partnership will begin March 2 at UFC 235: Jones vs. Smith.

Financial terms were not release.

Kraft Heinz said that, similar to Oscar Mayer P3’s partnership with UFC, Devour’s collaboration with UFC will “focus on reaching the loyal MMA fan base that comprises key demographics, including millennials, early adopters and trendsetters.”

Devour is also a good fit for UFC regarding the brand’s attitude.

Kraft Heinz launched Devour in 2016 “with the mission to shake up the frozen aisle by taking an unapologetic stand for mouthwatering, craveable frozen foods.”

The brand created a spot to air on CBS during Super Bowl LIII, “Food Porn,” showing a man who had an over-the-top desire for Devour products, which did not pass network scrutiny. A second re-edited spot did run on national TV.

Marketing for the brand comes with such tag lines as, “Never just eat. Devour” and “Frozen food porn in the workplace is legal in all 50 states.”

Devour provided a taste of what was to come when it was part of UFC Fight Night in Phoenix on Feb. 17.

“Oscar Mayer P3 has been a tremendous partner for UFC, and during the short time we have been working together, we have discovered opportunities for natural collaboration that make sense for both our brands," Paul Asencio, UFC svp-global partnerships, said via the organization.

“With the introduction of Devour, as an official partner in 2019, we look forward to the continued growth of our relationship with the Kraft Heinz family that will enhance our brands and reach consumers in authentic ways."

According to UFC, Oscar Mayer P3 and Devour will be integrated into select UFC live events, with branded presence inside the  Octagon; custom integrations throughout UFC’s telecasts; in-venue activations; social media campaigns and custom content pieces; and Fight Week and Fight Night integrations.

This year, Oscar Mayer P3 and Devour will launch dedicated UFC products at select participating retail locations nationwide.

An exclusive Oscar Mayer P3 product line will feature co-developed product nutritionals focused on workout performance, certified by the UFC Performance Institute, along with the integration of UFC-themed packaging.

Devour will also have UFC marks on various product offerings.

Using UFC talent, Oscar Mayer P3 will be part of an original series produced at the UFC Performance Institute in Las Vegas, highlighting the importance of protein in an athlete’s preparation and daily routine.

Devour will be part of Dana White: Lookin’ for a Fight program, featuring unique Devour, marketing placements and mentions.

According to Don Fussner, GM for Oscar Mayer, “Our relationship kicked off in September of last year, where we developed key learnings from those first fights, particularly in how to best connect with the UFC fan and bring our P3 proposition to life.

“With many early successes, we are now entering into an expanded, multi-year agreement that comprises holistic marketing communications, co-developed customized products and original content series.”

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