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deal w O via the NFL Players Inc. licensing- unit. "Since partnering in 2013, and have helped nearly 1,000 players connect with hundreds of brands to share campaigns, reaching more than 1 billion fans worldwide."

• The has named Shenzhen, as the host city for 2019-2028, a deal that includes the building of a 12K-seat venue, and doubling the prize money to $14M for the Top 8 singles players and Top 8 doubles teams.

• Overwatch League said that its first week of competition drew more than 10 million viewers via Twitch, MLG, and Chinese streaming partners ZhanQi TV, NetEase CC and Panda TV. Opening day had an average audience per minute of 408,000.

• Coca-Cola, International Speedway Corp. and Nascar have signed an extension to their partnerships under which Coca-Cola, would "continue its deep-rooted history in the sport by engaging racing fans across Nascar’s three national series and 12 ISC-operated race tracks" and events including the Coca-Cola 600 and the Coca-Cola 400. Coca-Cola-sponsored drivers include Austin Dillon, Denny Hamlin, Kyle Larson, Joey Logano, Ryan Newman, Daniel Suarez and Darrell “Bubba” Wallace Jr. Coca-Cola said it "has been involved with stock car racing for 50 years," and became an official partner with Nascar in 1998.

• NBC Olympics will debut Olympic Ice Presented by Toyota, a live, daily figure skating show airing nightly (7 PM ET) on NBCSN beginning Feb. 10 and continuing through Feb. 24. Live Olympic figure skating competition will follow the show in primetime. NBCOlympics.com and the NBC Sports app will present a digital-exclusive version of Olympic Ice Presented by Toyota immediately following prime-time coverage beginning Feb. 8.

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Top NBA All-Star Game Votes (To Date)
Eastern Conference
1.  Giannis Antetokounmpo (MIL) 863,416
2.  LeBron James (CLE) 856,080
3.  Kyrie Irving (BOS) 802,834
4.  Joel Embiid (PHI) 433,161
5. Kristaps Porzingis (NYK) 359,459
6.  DeMar DeRozan (TOR) 259,368
7.  Victor Oladipo (IND) 251,886
8.  Kevin Love (CLE) 221,969
9.  Ben Simmons (PHI) 210,085
10. John Wall (WAS) 175,990
Western Conference
1. Kevin Durant (GSW) 767,402
2. Stephen Curry (GSW) 735,115
3. James Harden (HOU) 602,040
4. Russell Westbrook (OKC) 438,469
5. Klay Thompson (GSW) 359,442
6. DeMarcus Cousins (NOP) 356,340
7. Draymond Green (GSW) 325,612
8. Manu Ginobili (SAS) 231,460
9. Kawhi Leonard (SAS) 212,650
10. Carmelo Anthony (OKC) 194,239

The 67th NBA All-Star Game will take place on Sunday, Feb. 18 at Staples Center in Los Angeles. TNT will televise (8 PM ET)

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Top-Selling NFL Jerseys By Team 2017 At Dick’s Sporting Goods
1. Dallas Cowboys
2. New England Patriots
3. Pittsburgh Steelers
4. Philadelphia Eagles
5. Denver Broncos
6. Carolina Panthers
7. New York Giants
8. Seattle Seahawks
9. Atlanta Falcons
10. Cincinnati Bengals
11. Houston Texans
12. Minnesota Vikings
13. Detroit Lions
14. Chicago Bears
15. Green Bay Packers
16. Oakland Raiders
17. Kansas City Chiefs
18. Baltimore Ravens
19. Washington Redskins
20. Arizona Cardinals

SOURCE: DICK'S SPORTING GOODS

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Jul302010

UFL Needs Cheering, Sends A Call To Hollywood For Betty Boop 

Betty Boop will be cheering for the UFL this season. (Photo: UFL)July 29, 2010: The United Football League has hired a new cheerleader, and she not only breaks the mold regarding what cheerleaders look like, but she also has been breaking hearts since 1930.

The UFL said it is partnering with King Features Syndicate in a co-branded licensing program under which the iconic Hollywood legend Betty Boop become the "official fantasy cheerleader of the UFL.’ As Betty Boop herself has said on numerous occasions, "Boop-opp-a-doop!"

As part of the deal, Betty Boop will be featured on UFL team-specific merchandise. The first licensee on board to develop UFL-Betty Boop co-branded products is Trevco Sportswear, which will launch team T-shirts this Fall at retailers in UFL markets and at local stadiums. According to Jim George, CEO of Trevco Sportswear, the company will begin with junior tees and will be marketing them in UFL cities to the arenas and local businesses as well as interested retailers. Among Trevco's other products is an officially licensed line of Muhammad Ali T-shirts.

In addition to the Betty Boop merchandise, a  "mascot-style walk-around character" will lead cheers at UFL games and events throughout the 2010 fall season and beyond. The UFL's second season begins Sept. 18 with five teams: The defending champion Las Vegas Locomotives, the Florida Tuskers, Hartford Colonials, Omaha Nighthawks and Sacramento Mountain Lions.

Betty Boop was created by Max Fleischer for his “Talkartoons” series, the first “talkies” of animation, which Fleischer Studios produced for Paramount in the early 1930s. Since then, Betty Boop has starred in more than 100 Fleischer cartoons, two syndicated comic strips, two animated musical television specials for CBS and appeared in the 1988 film, Who Framed Roger Rabbit.

There currently are more than 185 licensees in the U.S. and approximately 375 internationally producing quality products bearing Betty’s likeness in virtually every category, according to King Features.
 
'Gimme a U, gimme an L, gimmie an F, gimme a UFL T-shirt.'“King Features has a long and impressive track record for building brands,” Bill Uglow, the UFL’s svp-consumer products and licensing, said in a statement.  “We look forward to the new opportunities their expertise in strategic licensing will bring to the UFL.  We believe that our teams’ fans of all ages will enjoy the line of Betty Boop merchandise and will have fun welcoming her to UFL stadiums at many of our games.”

According to David Golzman, licensing Manager of King Features, “This co-branded partnership marries two American icons –  football and Betty Boop – into a unique product that will have fans cheering. We are thrilled to extend Betty’s presence with the UFL through this sportswear deal with Trevco and look forward to further expanding the UFL brand in the licensing arena.”

If this alliance goes well, it would be easy to envision more in store in the way of unusual UFL cheerleaders: King Features also holds the merchandise licensing rights to Popeye the Sailor Man's girlfriend, Olive Oyl.

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