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• Nascar and Goodyear have extended their alliance under which Goodyear is the exclusive tire company for Nascar's top three racing series, which dates back to 1954.
• UFC said that Cris "Cyborg" Justino would defend her UFC women's featherweight title against Holly Holm at UFC 219 in T-Mobile Arena, Las Vegas, on Dec. 30. Holms knocked out the previously unbeaten Ronda Rousey in 2015 to win the UFC women's bantamweight title but lost the belt to Miesha Tate.
• José Altuve of the Houston Astros named 2017 AL MVP.
• Giancarlo Stanton of the Miami Marlins named 2017 NL MVP.
has signed a five-year extension with to continue as "Official Fan-to-Fan Ticket Marketplace" for and the 30 clubs. "A valuable partner for our teams and their fans over the past decade."
• As a complement to NBC’s primary broadcast of the Monster Energy Nascar Cup Series Championship race from Homestead-Miami Speedway on Nov. 19,  NBCSN’s Hot Pass telecast will offer simultaneous live coverage dedicated to each of the Championship four drivers — Brad Keselowski, Martin Truex Jr., Kevin Harvick and Kyle Busch — as well as Dale Earnhardt Jr. in his final Nascar Cup Series race.

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Hottest Marketing Event Oct. 2017
 
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KEEPING SCORE

TCS NYC Marathon InfoGraphics
• Average age of participants Nov. 5, 2017: 41.2 years old
• 11,696 participants will represent their running clubs
• More than 50,000 people will cross the finish line
• 305 runners will celebrate their birthday on Marathon Day
• Cost to take a taxi on the NYC Marathon 26.2 mile route: $68.50 (no traffic)
• The biggest and smallest includes on the race route are both on the Verrazano Bridge
• Number of hot dog vendor carts needed to cove the course: 34,584
• Number of intersections crossed by Marathon runners: 300
• Number of times needed to climb 104 stories of One World Trade Center to complete a marathon: 101+
• Size running shoe needed for the Statue of Liberty: 879

SOURCE: TCS NYC MARATHON

BUY SELL

Top-Selling MLB Jerseys (MLBShop.com)

1. George Springer Houston Astros
2. Justin Verlander Houston Astros
3. Anthony Rizzo Chicago Cubs
4. Yasiel Puig Los Angeles Dodgers
5. Francisco Lindor Cleveland Indians
6. José Altuve Houston Astros
7. Enrique Hernandez Los Angeles Dodgers
8. Clayton Kershaw Los Angeles Dodgers
9. Ernie Banks Chicago Cubs
10. David Ortiz Boston Red Sox
SOURCE: MLBSHOP.COM

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Jun152010

Former NFL Ad Agency BBDO Now Taking The Field With United Football League

June 15, 2010: The United Football League, now in preparations for its second season, said it has signed BBDO New York, as its first national marketing and advertising agency.

BBDO had been the lead agency for the NFL from 2007-2009 (Grey, New York, is now the NFL's agency of record). The UFL did not indicate the extent of its advertising budget.

The UFL, which operated with four teams in its premiere season of 2009 and added a fifth franchise for 2010, did not have a national ad campaign last year, choosing instead to do local marketing that was handled by the league office in conjunction with each team.

Citing increased awareness and a desire to continue building its fan and marketing foundation, the UFL said that BBDO would "work with the UFL to develop both local and national advertising campaigns that can drive awareness of the league, boost ticket sales and increase viewership of televised games."
 
The second UFL season is scheduled to being on Sept. 17. Participating franchises are defending UFL champion Las Vegas Locomotives, the Florida Tuskers, Hartford Colonials (formerly the New York Sentinels), Sacramento Mountain Lions (formerly the California Redwoods based out of the San Francisco Bay Area) and the expansion Omaha Nighthawks.

According to the UFL, the initial phase of the campaign is planned to launch in June with local radio, newspaper and direct mail approaches in each of the league’s five markets.  Phase two, which is expected to begin in early September, and will include national TV advertising, tune-in messages and radio, magazine and in-stadium signage intended to help drive viewership of televised games.

UFL games are shown nationally on Versus and HDNet, which is majority owned by Mark Cuban, owner of the NBA's Dallas Mavericks. Marketing partners last season included Motorola, Men's Wearhouse, StubHub, ANC Sports, GameWear and Riddell, some of whom had marketing deals that included branding on the front-center of player's helmets.

“We offer a high-quality product and in BBDO we have found the perfect partner to help us get our message across to football fans everywhere," UFL Commissioner Michael Huyghue said in a statement. "BBDO has a rich history of developing successful sports-related marketing campaigns, from its support for the FedEx Cup, to the Gillette Young Guns and Monster’s Fandemonium promotion.  We do not think there’s a better partner to help us help our fans get closer to the action.”

According to  David Shaw, svp and senior account director for BBDO, New York, “We love building brands. That’s what we do. We especially enjoy building new brands because that’s where the greatest opportunity exists to really roll our sleeves up and hopefully make a deep contribution to their success.” 

After Hitting A Bump, UFL Now On The Road To 2010

Marketers Send UFL Premiere Season Out In Style

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