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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

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NYSportsJournalism.com + Topic Of Requested Search

State Farm: Getting Older Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Jul272012

Deal With CBS Sports Network Puts Beleaguered UFL Game Plan Back In Play

By Barry Janoff

July 27, 2012: Just call the United Football League the Jason Voorhees of sports.

Despite being drowned, stabbed, shot, burned and left for dead on numerous occasions, Jason has continued to return to stalk victims in a series of Friday the 13th movies dating back some 30 years.

Since beginning play in 2009, the UFL has been left for dead on several occasions, usually through faults of its own.

The latest instance came in 2011 when the league operated without a national TV deal, folded one of its five franchises, cut its already reduced season down to four games and then immediately held a championship game. Among the casualties were some of the league's marketing partners and UFL commissioner Michael Huyghue, who resigned from office.

Now comes word that the UFL will return for 2012, what would be the league's fourth season, thanks in great part to a deal under which CBS Sports Network will televise two games per week every Wednesday and Friday live throughout the UFL’s eight-week season. A championship game would then follow.

Industry analysts said it was likely that CBS Sports Network now has a financial stake in the league.

Primary UFL investors include investment banker and IPO wiz Bill Hambrecht, real estate and venture capitalist Paul Pelosi and investment banker Bill Mayer.

The league would return four teams from last season, three of which have head coaches with significant NFL experience: two-time UFL champion Las Vegas Locos (with head coach Jim Fassel), Omaha Nighthawks, defending champion Virginia Destroyers (under head coach Marty Schottenheimer) and Sacramento Lions (head coach Dennis Green). There also has been talk of expansion, with San Antonio and Jackson, MS, among the contenders.
 
UFL executives said they would operate without a commissioner or official league office. The UFL Web site and Facebook page are currently being updated. The official Twitter account hasn't been updated since January.

“We’re very happy to partner with CBS Sports Network in bringing the UFL’s games to football-hungry fans everywhere,” Bill Mayer, the UFL’s acting chairman, said in a statement. “CBS Sports has always been identified with excellence in its presentation of football, and the UFL promises to extend that reputation by putting a great product on the field.”

Rosters have primarily consisted of young players who were cut from or did not make NFL squads and veteran NFLers winding down their career. The latter has included quarterbacks Jeff Garcia and Daunte Culpepper and running back Ahman Green.

The UFL is not to be confused with the "new" United States Football League, which is also attempting a football reincarnation. The USFL — a version of which operated from 1983-87 — said it plans to hit the gridiron next year with at least eight teams and play a 14-game season from March-June, according to league owner EndZone Sports Management, San Diego.

CBS Sports Network will use the fledgling UFL to bolster its sports line-up. The schedule includes coverage of Professional Bull Riders, Major League Lacrosse and the National Lacrosse League, The Tim Brando Show and Rome, hosted by Jim Rome.

CBS Sports Network will also televise U.S. Tennis Open qualifying matches, beginning Tuesday, Aug. 21 through Friday, August 24.

“We’re pleased to partner with the UFL and bring more live football to CBS Sports Network,” Dan Weinberg, svp-programming for CBS Sports Network, said in a statement. “Fans have an appetite for football at all levels and we’re excited to showcase the UFL.”

Third And Long: Will The UFL Be Sacked in 2011?

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