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NEWS REAL

• NBA All-Star James Harden has joined the ownership group of the Houston Dynamo. According to the MLS club, the 2018 NBA MVP with the Houston Rockets becomes the fifth member of an ownership group led by Gabriel Brener, which also includes boxing icon Oscar De La Hoya, Ben Guill and Jake Silverstein.

In addition to the Dynamo, the group also owns the NWSL's Houston Dash and BBVA Stadium, the home venue for both clubs.

“I’m very excited about the opportunity to join the ownership group of the Houston Dynamo and Houston Dash and proud to be a part of a club with tremendous history and a great future,” Harden said via the team.

• Spend a "Day in the Life Of Blake Griffin." Full story here.

• Cavs Legion Gaming Club, the NBA 2K League affiliate of the Cleveland Cavaliers, has unveiled plans for an eSports center in Cleveland’s Battery Park neighborhood. The 2,700 square foot venue is scheduled to open this fall,

• The NFL Network is planning 129 hours of “Inside Training Camp Live” coverage July 22-Aug. 7 Additional coverage will appear across NFL media platforms including NFL.com, NFL Films, NFL app and NFL RedZone.

ESPN also said it would provide comprehensive coverage of the opening week of the 2019 NFL training camps beginning July 22 on daily editions of SportsCenter and NFL Live.

• NBC’s Golf Channel unveiled details for its next Golf Films project, “Tiger Woods: Chasing History,” to premiere July 22  The film will present viewers with a chronological look at the “sights and sounds from each of Woods’ 81 professional victories, from his first at the Las Vegas Invitational in 1996, through the most recent win at the Masters earlier this year.”

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

AT&T WNBA All-Star 2019 Starter Pool

  • Liz Cambage, Aces
  • Elena Delle Donne, Mystics
  • Chelsea Gray, Sparks
  • Brittney Griner, Mercury
  • Natasha Howard, Storm
  • Jonquel Jones, Sun
  • Jewell Loyd, Storm
  • Kayla McBride, Aces
  • Kia Nurse, Liberty
  • A‘ja Wilson, Aces

AT&T WNBA All-Star 2019, featuring Team Delle Donne vs. Team Wilson, is scheduled for July 27 in the Mandalay Bay Events Center, Las Vegas (ABC 3:30 PM ET).

KEEPING SCORE

The Top 25 MiLB Teams With Best-Selling Merchandise (alphabetically, with MLB affiliate):

  • Albuquerque Isotopes (Rockies)
  • Charleston RiverDogs (Yankees)
  • Charlotte Knights (White Sox)
  • Columbia Fireflies (Mets)
  • Columbus Clippers (Indians)
  • Corpus Christi Hooks (Astros)
  • Durham Bulls (Rays)
  • El Paso Chihuahuas (Padres)
  • Fort Wayne TinCaps (Padres)
  • Gwinnett Stripers (Braves)
  • Hartford Yard Goats (Rockies)
  • Indianapolis Indians (Pirates)
  • Jacksonville Jumbo Shrimp (Marlins)
  • Lehigh Valley IronPigs (Phillies)
  • Nashville Sounds (Rangers)
  • Pawtucket Red Sox (Red Sox)
  • Portland Sea Dogs (Red Sox)
  • Richmond Flying Squirrels (Giants)
  • Rochester Red Wings (Twins)
  • Sacramento River Cats (Giants)
  • Salt Lake Bees (Angels)
  • San Antonio Missions (Brewers)
  • Tacoma Rainiers (Mariners)
  • Toledo Mud Hens (Tigers)
  • Trenton Thunder (Yankees)

SOURCE: MiLB

BUY SELL

Weekend Box Office July 12-14
1. Spider-Man:Far From Home $45.3M
2. Toy Story 4 $20.7M
3. Crawl $12M
4. Stuber $8M
5. Yesterday $6.8M
6. Aladdin $5.9M
7. Annabelle Comes Home $5.6M
8. Midsommar $3.4M
9. Secret Life of Pets 2 $3.1M
10. MIB International $2.2M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Tuesday
Mar052019

Rock ā€™nā€™ Goal: Under Armour Is Adding Lindsey Vonn To Project Rock Brand Push

By Barry Janoff

March 5, 2019: Dwayne Johnson’s “Project Rock,” arguably the strongest domestic and global brand at Under Armour, is getting even stronger.

Johnson has unveiled an expansion of his efforts for the Baltimore-based company, signing Olympic and international skiing icon Lindsey Vonn as “our first-ever” ambassador.

The alliance with Vonn, who is an Under Armour brand spokesperson, coincides with an upcoming multi-platform marketing push for Project Rock, “Enter the Iron Paradise” — “a massive campaign,” according to Johnson.

“Proud to welcome Lindsey Vonn as our first-ever Project Rock ambassador,” Johnson posted on social media. “A woman who I’ve known, admired and respected over the years. The hardest worker in the room. The best worker in the room.”

If Vonn is the first, then Under Armour has a full roster of athletes from which Johnson can choose to add to his Project, including Stephen Curry, Bryce Harper, Tom Brady, Joel Embiid, Jordan Spieth and principal ballerina Misty Copeland.

The brand is also looking to forge new athlete relationships and could add them to the Project Rock brand, as well.

"I am so excited to be on team Project Rock,” Vonn, 34, who just retired from competitive skiing, said in a video posted to the Under Armour Project Rock site. “What I find so inspiring about Dwayne is that he always gives 110% in everything that he does. He basically stands for 100% authenticity and 100% effort.

“That’s always what I try to do when I’m in the gym, when I’m out of the gym. Be a good person, work as hard as I can and do the best I can in whatever it is I do. Project Rock stands for a lifestyle and how you approach life.”

According to Under Armour, “Since Dwayne first partnered with Under Armour on his bestselling Project Rock collection, there has been one singular goal — to reflect Dwayne's attitude and will into training product, apparel built to withstand everything the hardest worker in the room could throw at it, so that everyday people can build their own belief and 'Chase Greatness.'

“The Project Rock collection doesn't care what you look like, your age, gender, race, creed, sexuality or skill level. It's about being an athlete, focused on getting better, no matter the obstacles, and Lindsey personifies that ethos and will help to continue to tell that story.”

The next Project Rock collection releases globally on March 21 on UA.com, at UA Brand Houses and select retailers.

Johnson, who began his partnership with Under Armour in January 2016, has been a rock-solid division for Under Armour, which over the past couple of years has had to deal with financial challenges and changes in its executive and marketing departments.

A Project Rock 1 shoe released in May 2018, for example, sold out in less than 24 hours.

Dick’s Sporting Goods recently signed a deal to be the exclusive retailer for a new line of shoes from Project Rock.

While in the process of rebuilding its sales in the U.S., Under Armour is making significant moves to boost its business overseas, and having The Rock in a lead spot is a major strategy.

Johnson played college football before coming a pro wrestler and then finding his true calling in Hollywood — including the upcoming “Fast & Furious” spinoff, “Hobbs & Shaw” — and as a marketing spokesperson.

The Rock’s alliance with Under Armour was ranked as the strongest celebrity-endorsement deal in the U.S., according to a recent study from research company Spotted.

In addition to his film work — he is the highest-paid actor in Hollywood, taking in more than $124 million last year, according to Forbes — he has a massive following on social media, including more than 133 million on Instagram,  57 million on Facebook and 13.5 million on Twitter.

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