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NEWS REAL

• The Oakland Raiders, playing their last season in the Bay Area before a planned move to Las Vegas for the 2020 NFL season, said they have signed a deal with AEG Facilities to operate their $2 billion, 65,000-seat stadium, now under construction. Full story here.

• SAP has launched “Call the Shots,” an interactive, online game that puts people in the shoes of Wimbledon champ Angelique Kerber the day before a big match. Players use SAP Tennis Analytics to get Kerber match-ready, by using data and insights to make decisions that will help – or potentially hurt – her success on the court the next day.

• FIBA, the international governing body for basketball, said the annual FIBA 3x3 World Tour Final would be held in Los Angeles 2020-23 in partnership with the Los Angeles Times media group. ‘This will undoubtedly cement the FIBA 3x3 culture in the build up to the Los Angeles 2028 Games,” said Andreas Zagklis, FIBA secretary general. 

• The IOC said that breaking (break-dancing), skateboarding, sport climbing and surfing have been provisionally included on the sports program for the 2024 Olympic Games in Paris. Skateboarding, sport climbing and surfing will make their debut on the Olympic program in Tokyo 2020.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

Wimbledon 2019
Gentlemen's Singles Seeding
1. DJOKOVIC, Novak (SRB)
2. FEDERER, Roger (SUI)
3. NADAL, Rafael (ESP)
4. ANDERSON, Kevin (RSA)
5. THIEM, Dominic (AUT)
6. ZVEREV, Alexander (GER)
7. TSITSIPAS, Stefanos (GRE)
8. NISHIKORI, Kei (JPN)
9. ISNER, John (USA)
10. KHACHANOV, Karen (RUS)

Ladies' Singles Seeding
1. BARTY, Ashleigh (AUS)
2. OSAKA, Naomi (JPN)
3. PLISKOVA, Karolina (CZE)
4. BERTENS, Kiki (NED)
5. KERBER, Angelique (GER)
6. KVITOVA, Petra (CZE)
7. HALEP, Simona (ROU)
8. SVITOLINA, Elina (UKR)
9. STEPHENS, Sloane (USA)
10. SABALENKA, Aryna (BLR)
11. WILLIAMS, Serena (USA)

Source: All England Lawn and Tennis Club

KEEPING SCORE

2019 Top Selling Summer Acts
Based on total sales on StubHub for U.S. tour dates from Memorial Day to Labor Day 2019
1. The Rolling Stones
2. Queen with Adam Lambert
3. Paul McCartney
4. Ariana Grande
5. Shawn Mendes
6. Billie Eilish
7. JoJo Siwa
8. Twenty One Pilots
9. Hootie and the Blowfish
10. Florida Georgia Line

Full story here.

BUY SELL

Weekend Box Office June 21-23
1. Toy Story 4 $121M
2. Child’s Play $14M
3. Aladdin $13.2M
4. Men In Black International $10.7M
5. Secret Life of Pets 2 $10.3M
6. Rocketman $5.6M
7. John Wick 3 $4M
8. Godzilla $3.8M
9. Anna $3.6M
10. Dark Phoenix $3.5M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Globetrotters Our Sleeves See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Entries in Dwayne Johnson (1)

Tuesday
Mar052019

Rock ā€™nā€™ Goal: Under Armour Is Adding Lindsey Vonn To Project Rock Brand Push

By Barry Janoff

March 5, 2019: Dwayne Johnson’s “Project Rock,” arguably the strongest domestic and global brand at Under Armour, is getting even stronger.

Johnson has unveiled an expansion of his efforts for the Baltimore-based company, signing Olympic and international skiing icon Lindsey Vonn as “our first-ever” ambassador.

The alliance with Vonn, who is an Under Armour brand spokesperson, coincides with an upcoming multi-platform marketing push for Project Rock, “Enter the Iron Paradise” — “a massive campaign,” according to Johnson.

“Proud to welcome Lindsey Vonn as our first-ever Project Rock ambassador,” Johnson posted on social media. “A woman who I’ve known, admired and respected over the years. The hardest worker in the room. The best worker in the room.”

If Vonn is the first, then Under Armour has a full roster of athletes from which Johnson can choose to add to his Project, including Stephen Curry, Bryce Harper, Tom Brady, Joel Embiid, Jordan Spieth and principal ballerina Misty Copeland.

The brand is also looking to forge new athlete relationships and could add them to the Project Rock brand, as well.

"I am so excited to be on team Project Rock,” Vonn, 34, who just retired from competitive skiing, said in a video posted to the Under Armour Project Rock site. “What I find so inspiring about Dwayne is that he always gives 110% in everything that he does. He basically stands for 100% authenticity and 100% effort.

“That’s always what I try to do when I’m in the gym, when I’m out of the gym. Be a good person, work as hard as I can and do the best I can in whatever it is I do. Project Rock stands for a lifestyle and how you approach life.”

According to Under Armour, “Since Dwayne first partnered with Under Armour on his bestselling Project Rock collection, there has been one singular goal — to reflect Dwayne's attitude and will into training product, apparel built to withstand everything the hardest worker in the room could throw at it, so that everyday people can build their own belief and 'Chase Greatness.'

“The Project Rock collection doesn't care what you look like, your age, gender, race, creed, sexuality or skill level. It's about being an athlete, focused on getting better, no matter the obstacles, and Lindsey personifies that ethos and will help to continue to tell that story.”

The next Project Rock collection releases globally on March 21 on UA.com, at UA Brand Houses and select retailers.

Johnson, who began his partnership with Under Armour in January 2016, has been a rock-solid division for Under Armour, which over the past couple of years has had to deal with financial challenges and changes in its executive and marketing departments.

A Project Rock 1 shoe released in May 2018, for example, sold out in less than 24 hours.

Dick’s Sporting Goods recently signed a deal to be the exclusive retailer for a new line of shoes from Project Rock.

While in the process of rebuilding its sales in the U.S., Under Armour is making significant moves to boost its business overseas, and having The Rock in a lead spot is a major strategy.

Johnson played college football before coming a pro wrestler and then finding his true calling in Hollywood — including the upcoming “Fast & Furious” spinoff, “Hobbs & Shaw” — and as a marketing spokesperson.

The Rock’s alliance with Under Armour was ranked as the strongest celebrity-endorsement deal in the U.S., according to a recent study from research company Spotted.

In addition to his film work — he is the highest-paid actor in Hollywood, taking in more than $124 million last year, according to Forbes — he has a massive following on social media, including more than 133 million on Instagram,  57 million on Facebook and 13.5 million on Twitter.

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