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Bahamas Red Cross donation site. #HelpUsHelp

• Tony Wyllie has been named regional president and managing director for Special Olympics North America. Wyllie most recently was svp-communications for the NFL’s Washington Redskins since 2010. His three-decade career also includes PR/communications with the St. Louis (now Los Angeles) Rams, Tennessee Titans and Houston Texans.

• The Los Angeles Clippers have signed a deal with Los Angeles-based tech firm Honey, which includes naming rights to team's renovated Honey Training Center: Home of the L.A. Clippers and its logo on team practice jerseys. According to Honey, "10 million-plus members worldwide use Honey's suite of free tools daily to save time and money when shopping online.”

• Washington Mystics forward-guard Elena Delle Donne has been named 2019 WNBA MVP.  It is the second MVP award for seven-year player, making her the first player in WNBA history to earn the honor with two different teams (2015 Chicago Sky).

• BMW Group Russia has signed a deal with tennis star Daniil Medvedev, currently ranked No. 4 in the world, who fell in five sets to Rafael Nadal in the recent U.S. Open Grand Slam finals. Medvedev, who will represent Russia in the inaugural ATP Cup tournament in Australia this January, will participate in various brand activities, including a BMW patch on his shirt, in Russia and worldwide .

• SoFi Stadium, which will be the new $6 billion home venue for the NFL’s Los Angeles Rams and Chargers beginning in 2020, will open July 25-26 with two Taylor Swift concerts.

• CBD edible company Bhang, Miami, has acquired Red Ace, a leading organic beverage company. Bhang plans to launch a Red Ace-branded line of CBD/terpene-style beverages and products, including functional sparkling beverages. Athlete ambassadors include Christian Ramirez, Russell Canouse and Kelyn Rowe (MLS) and Spencer Keiboom (Washington Nationals).

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (Sept. 14-Oct. 27), which includes the first public screening of the only known complete broadcast of Super Bowl I (then known as the AFL-NFL World Championship Game) in January 1967 between the Green Bay Packers and the Kansas City Chiefs

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

 Pro Football Hall of Fame First-Time Candidates Class of 2020
• DE John Abraham
• LB Lance Briggs
• WR/Special Teams Josh Cribbs
• RB Maurice Jones-Drew
• S Troy Polamalu
• DE Justin Smith
• WR Reggie Wayne
• LB Patrick Willis

The full list includes 122 players eligible to be selected to next year's class. Full story here.

KEEPING SCORE

Top Brands in 2019 Brand Keys “Consumer Loyalty Index”
• Airline: JetBlue
• Athletic Footwear:Nike
* Automotive: Hyundai
• Banks: Chase
• Beer: Corona Extra (regular), Miller Lite (Lite)
• Bottled Water: Dasani
• Casual Dining: Panera
• Coffee (OOH): Dunkin’
• Energy Drinks: Red Bull
• Headphones: Bose
• Ice Cream: Ben & Jerry’s
• Major League Sports: MLB
• Online Music: Slacker
* Online Retailer: Amazon
• Online Travel Booking: Booking.com
• Pizza: Domino’s
• QSR: Chick-fil-A
• Retail Sporting Goods: Dick’s
• Social Networking Sites: Instagram
• Soft Drinks: Coca-Cola (regular), Diet Coke
• Tequila: Jose Cuervo
• Ticketing Services: StubHub
• Vodka: Zubrowka
• Whiskey: Jack Daniel’s

FULL LIST HERE

BUY SELL

Weekend Box Office Sept. 13-15
1. It 2 $40.7M
2. Hustlers $33.2M
3. Angel Has Fallen $4.4M
4. Good Boys $4.3M
5. Lion King $3.6M
6. Hobbs & Shaw $2.8M
7. Overcomer $2.7M
8. The Goldfinch $2.6M
9. Peanut Butter Falcon $1.9M
10. Dora and the City of Lost Bold $1.9M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

ESPN SportsCenter: Hold See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Entries in Lindsey Vonn (1)

Tuesday
Mar052019

Rock ā€™nā€™ Goal: Under Armour Is Adding Lindsey Vonn To Project Rock Brand Push

By Barry Janoff

March 5, 2019: Dwayne Johnson’s “Project Rock,” arguably the strongest domestic and global brand at Under Armour, is getting even stronger.

Johnson has unveiled an expansion of his efforts for the Baltimore-based company, signing Olympic and international skiing icon Lindsey Vonn as “our first-ever” ambassador.

The alliance with Vonn, who is an Under Armour brand spokesperson, coincides with an upcoming multi-platform marketing push for Project Rock, “Enter the Iron Paradise” — “a massive campaign,” according to Johnson.

“Proud to welcome Lindsey Vonn as our first-ever Project Rock ambassador,” Johnson posted on social media. “A woman who I’ve known, admired and respected over the years. The hardest worker in the room. The best worker in the room.”

If Vonn is the first, then Under Armour has a full roster of athletes from which Johnson can choose to add to his Project, including Stephen Curry, Bryce Harper, Tom Brady, Joel Embiid, Jordan Spieth and principal ballerina Misty Copeland.

The brand is also looking to forge new athlete relationships and could add them to the Project Rock brand, as well.

"I am so excited to be on team Project Rock,” Vonn, 34, who just retired from competitive skiing, said in a video posted to the Under Armour Project Rock site. “What I find so inspiring about Dwayne is that he always gives 110% in everything that he does. He basically stands for 100% authenticity and 100% effort.

“That’s always what I try to do when I’m in the gym, when I’m out of the gym. Be a good person, work as hard as I can and do the best I can in whatever it is I do. Project Rock stands for a lifestyle and how you approach life.”

According to Under Armour, “Since Dwayne first partnered with Under Armour on his bestselling Project Rock collection, there has been one singular goal — to reflect Dwayne's attitude and will into training product, apparel built to withstand everything the hardest worker in the room could throw at it, so that everyday people can build their own belief and 'Chase Greatness.'

“The Project Rock collection doesn't care what you look like, your age, gender, race, creed, sexuality or skill level. It's about being an athlete, focused on getting better, no matter the obstacles, and Lindsey personifies that ethos and will help to continue to tell that story.”

The next Project Rock collection releases globally on March 21 on UA.com, at UA Brand Houses and select retailers.

Johnson, who began his partnership with Under Armour in January 2016, has been a rock-solid division for Under Armour, which over the past couple of years has had to deal with financial challenges and changes in its executive and marketing departments.

A Project Rock 1 shoe released in May 2018, for example, sold out in less than 24 hours.

Dick’s Sporting Goods recently signed a deal to be the exclusive retailer for a new line of shoes from Project Rock.

While in the process of rebuilding its sales in the U.S., Under Armour is making significant moves to boost its business overseas, and having The Rock in a lead spot is a major strategy.

Johnson played college football before coming a pro wrestler and then finding his true calling in Hollywood — including the upcoming “Fast & Furious” spinoff, “Hobbs & Shaw” — and as a marketing spokesperson.

The Rock’s alliance with Under Armour was ranked as the strongest celebrity-endorsement deal in the U.S., according to a recent study from research company Spotted.

In addition to his film work — he is the highest-paid actor in Hollywood, taking in more than $124 million last year, according to Forbes — he has a massive following on social media, including more than 133 million on Instagram,  57 million on Facebook and 13.5 million on Twitter.

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