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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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Kellogg's: Chloe Kim Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Jul152015

Under Armour Unveils Women Of Will Effort With Vonn, Copeland, B√ľndchen, O'Hara

By Barry Janoff

July 14, 2015: Under Armour has united its preeminent female athlete and stars  — including Lindsey Vonn, Gisele Bündchen, Misty Copeland, U.S. Women's National Soccer Team World Cup champ Kelley O'Hara and pr surfer Brianna Cope — for a campaign to launch its Armour Bra Collection, which have unique features hat are "designed to support women across various fitness activities."

The Under Armour "Women of Will" star in a multi-media effort that falls under the brand's "I Will What I Want" push, with this iteration centering on a what the brand calls a "woman's most important piece of workout gear — her sports bra."

The campaign includes print, Internet, social media, POP in Under Armour Brand House and partner retail locations and grassroots events to "educate consumers on proper bra fit, use, and care."

According to Under Armour, "Content from the campaign depicts each of the women and their declarations in overcoming doubt and setbacks related to their womanhood. The statements also give voice to what women everywhere want and need from their sports bras, a perspective that has often gone unheard."

In that context, Copeland offers, "I will be labeled. I will be dismissed, I will not be unsupported." Bündchen claims, "I will be praised, I will be judged, I will not be distracted." Vonn states, "I will not be restricted."

The effort comes with the tagline, "The hardest working bras in sports."

"Woven into the Armour Bra product launch is a deeper goal of connecting with women at all levels of sport and all stages of their lives, and changing the way they think and talk about sports bras," Adrienne Lofton, svp-brand marketing for Under Armour, said during a launch event on Tuesday (July 14) in Body by Simone in Los Angeles. "We believe that a woman shouldn't have to compromise or settle in any area of her life, and that includes her choice of sports bra.

According to Vonn at the launch event, "Throughout the ten years I've been an Under Armour athlete, I've experienced firsthand the dedication this brand has to making the best apparel, footwear and equipment for all athletes. The Armour Bra Collection is just the newest chapter in that story and it offers the innovation, comfort and support that allows me stay focused on the slopes, in the gym, and in my everyday life."

Under Armour describes the product as combining unique style with key design innovations to empower the wearer in every way possible. Its defining features are lightweight gel shoulder straps and a gel encased underwire that provide comfort and support without the bra-induced irritation that women generally experience during activities such as running, kickboxing, and spinning.

"We're starting a real, organic, and emotional conversation with women about what they want and need in their bras," said Lofton. "And we're backing it up with best-in-class product that eliminates distractions and allows her to focus on performance."

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