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deal w O via the NFL Players Inc. licensing- unit. "Since partnering in 2013, and have helped nearly 1,000 players connect with hundreds of brands to share campaigns, reaching more than 1 billion fans worldwide."

• The has named Shenzhen, as the host city for 2019-2028, a deal that includes the building of a 12K-seat venue, and doubling the prize money to $14M for the Top 8 singles players and Top 8 doubles teams.

• Overwatch League said that its first week of competition drew more than 10 million viewers via Twitch, MLG, and Chinese streaming partners ZhanQi TV, NetEase CC and Panda TV. Opening day had an average audience per minute of 408,000.

• Coca-Cola, International Speedway Corp. and Nascar have signed an extension to their partnerships under which Coca-Cola, would "continue its deep-rooted history in the sport by engaging racing fans across Nascar’s three national series and 12 ISC-operated race tracks" and events including the Coca-Cola 600 and the Coca-Cola 400. Coca-Cola-sponsored drivers include Austin Dillon, Denny Hamlin, Kyle Larson, Joey Logano, Ryan Newman, Daniel Suarez and Darrell “Bubba” Wallace Jr. Coca-Cola said it "has been involved with stock car racing for 50 years," and became an official partner with Nascar in 1998.

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Most Popular NBA Jerseys (Oct.-Dec. 2017)
1. Stephen Curry, Golden State Warriors
2. LeBron James, Cleveland Cavaliers
3. Kevin Durant, Golden State Warriors
4. Giannis Antetokounmpo, Milwaukee Bucks
5. Kristaps Porzingis, New York Knicks
6. Joel Embiid, Philadelphia 76ers
7. Russell Westbrook, Oklahoma City Thunder
8. Ben Simmons, Philadelphia 76ers
9. Kawhi Leonard, San Antonio Spurs
10. James Harden, Houston Rockets
11. Lonzo Ball, Los Angeles Lakers
12. Kyrie Irving, Boston Celtics
13. Klay Thompson, Golden State Warriors
14. Damian Lillard, Portland Trail Blazers
15. Jimmy Butler, Minnesota Timberwolves

Most Popular Team Merchandise
1. Golden State Warriors
2. Cleveland Cavaliers
3. Philadelphia 76ers
4. Los Angeles Lakers
5. New York Knicks
6. Milwaukee Bucks
7. Boston Celtics
8. San Antonio Spurs
9. Chicago Bulls
10. Oklahoma City Thunder
Source: NBAStore.com

The 67th NBA All-Star Game will take place on Sunday, Feb. 18 at Staples Center in Los Angeles. TNT will televise (8 PM ET)

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2018 NBA All-Star Game

East Starters: Giannis Antetokounmpo, DeMar DeRozan, Kyrie Irving, LeBron James, Joel Embiid
West Starters: Kevin Durant, Stephen Curry, Anthony Davis, James Harden, DeMarcus Cousins
The All-Star teams will still feature 12 players from each conference, but the captains — James and Curry — will select the team rosters without regard for conference affiliation.

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
May052016

Under Armour Puts Bryce Harper On-Par With Curry, Spieth In Long-Term Alliance

By Barry Janoff

May 4, 2016: Having rolled the dice and cashed in big with Stephen Curry and Jordan Spieth, Under Armour is now set to ante up with Bryce Harper.

The sports apparel and footwear company has signed a new deal with Harper that is expected to extend their alliance for another decade. Financial terms were not released.

Harper, last season's NL MVP with the Washington Nationals, first aligned with the company in 2011, just prior to his rookie MLB season.

The deal is comparable to the one Under Armour has with Curry, which late last year extended their pact through 2024, with Curry also getting an equity stake, according to industry analysts. Curry was the first Under Armour athlete to have his own signature shoe line.

The Baltimore-based company last year also signed a new ten-year deal with top-ranked pro golfer Spieth.

"No other company I would want to be with!," Harper wrote on his InstaGram account. "Can't wait to show the world what is coming..lets have some fun! #Family #TeamUA."

The pact will see the release of Harper's first signature spikes — the Harper One — in July.

"Under Armour has been one of my biggest advocates since I began my professional journey, and I can't wait to share what's next with the fans," Harper said in statement.

Under Armour said that Harper would continue to appear in marketing campaigns for its training and lifestyle products and its Connected Fitness platforms, as well as for his signature shoe.

Harper also has endorsement alliances that include Gatorade and New Era.

During the company's Q1 financial conference call last month, Kevin Plank, Under Armour founder and CEO, highlighted the success of its brand ambassadors as keys to growth.

"For the past 24 consecutive quarters or six years, we have driven net revenue growth above 20% and we are incredibly proud of our start to 2016 with first quarter net revenue growth of 30%," said Plank. "In footwear, this includes the remarkable success of the Stephen Curry signature basketball line, as well as the exciting launches of our first smart running shoe and our new line of Jordan Spieth-inspired golf shoes."

According to Peter Murray, vp-global sports marketing for Under Armour, “Bryce embodies our brand’s founding philosophy of ‘aggressive, young and fearless,’ and we look forward to continuing to aid in his upward progression in the sport of baseball.

"We admire his heart for the game, and are proud of what he’s accomplished in the five years since he first teamed up with us at Under Armour. He has a bright future ahead, and we’re really thrilled to be a part of his team on this journey," said Murray.

Under Armour also has deals that include Tom Brady, Cam Newton, Michael Phelps, Misty Copeland and Dwyane 'The Rock' Johnson.

The Under Armour Harper One will be available at Dick’s Sporting Goods, Eastbay and via Under Armour’s Web site on July 15. The first colorway of the cleat is black and gold in deference to his NL MVP award last season.

PHOTOS: COURTESY UNDER ARMOUR

Curry Still At Head Of Line With Under Armour

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