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What Are You Watching In April 2018
 
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QUICK HITS

• NBC Sports Nascar analyst Dale Earnhardt Jr. and his wife Amy, an interior designer, "will transform a dilapidated 150-year-old historic home in Key West, Fla., into a gorgeous coastal retreat" in DIY Network’s new series, Renovation Realities: Dale Jr. & Amy. The four-episode series premieres Saturday, June 2.

• The National September 11 Memorial & Museum and NHL Hall of Famer Mark Messier announced a new special exhibition, “Comeback Season: Sports After 9/11,” which explores how “sports and athletes helped to unite the country, console a grieving nation and give us a reason to cheer again following the 2001 attacks.” Opens June 27. Details here.

• Athletes First, a sports agency that represents such athletes as Aaron Rodgers, Clay Matthew, Nick Foles, Josh Norman, Jamaal Charles and Deshaun Watson; and coaches including Jason Garrett and Urban Meyer, is launching Athletes First Partners (A1P), an international sales and marketing services company.

A1P's said its first client is Think450, the for-profit subsidiary of the National Basketball Players Assn., for which it would “help monetize collective sponsorship, licensing and content opportunities” on behalf of the 450 professional NBA players the Union represents.

Athletes First co-founder and president Brian Murphy will serve as CEO of A1P. Former NFL and Nascar executive Jim O'Connell will be president. Full story here.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

Entries in Under Armour (1)

Tuesday
Dec012009

Under Armour Adds Boston College To Roster Of Sports Partners

December 1, 2009: Sports performance apparel and footwear company Under Armour said it has signed a deal with Boston College to become the official outfitter of Boston College athletics, effective July 2010. Under Armour will replace Reebok in the category.
 
The six-year, multi-million dollar agreement gives Under Armour the right to provide uniforms, apparel and footwear to each of the Eagles’ 31 varsity sports, including football, men’s and women’s basketball, men’s and women’s ice hockey and field hockey. The deal also includes an annual Under Armour product allowance as well as a rights fee, marketing entitlements, event tickets, and retail licensing rights.

Among other Under Armour university athletic deals are Texas Tech, Maryland, South Carolina, Auburn and South Florida.
 
“As one of the bellwether athletic programs of the Northeast and a perennial national championship contender, Boston College is an ideal match for the Under Armour brand," Kevin Plank, CEO and founder of Under Armour, said in a statement. "The Eagles’ rich heritage across multiple sports is a testament to the dedicated athletes and administrators who strive to be the best.”
 
According to Gene DeFilippo, the school's athletics director, “Boston College is very excited to introduce this new partnership with Under Armour. Under Armour is committed to making all student-athletes better, and we look forward to working with them to provide all our student-athletes with the best chance to excel on the national stage.”

Under Armour's list of sports endorsers includes NFL players Ray Lewis, Brandon Jacobs, Devin Hester and Santana Moss; MLB players Ryan Zimmerman, Nick Markakis and Alfonso Soriano; MMA's Georges St.-Pierre, downhill skier Lindsey Vonn, lacrosse star Paul Rabil and U.S. Olympic snowboarder Lindsey Jacobellis. The third annual Under Armour All-America Game, which features 85 of the nation’s top high school football players as selected by ESPN and its Scouts Inc. division, will be played on Jan 2, 2010 at Tropicana Field in St. Petersburg , Fla., airing live on ESPN.

Under Armour Kicks In With First MMA Endorsement Deal

Right Guard Reaching Teens With Under Armour High School Football Tour

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