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Best Marketing Events In April 2017
 
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NFL 2017 First Round Draft Picks
1. Cleveland Browns
Garrett, Myles
DE 6'4" 272 Texas A&M
2. Chicago Bears (From 49ers)
Trubisky, Mitchell
QB 6'2" 222 North Carolina
3. San Francisco 49ers (From Bears)
Thomas, Solomon
DE 6'3" 273 Stanford
4. Jacksonville Jaguars
Fournette, Leonard
RB 6'0" 240 LSU
5. Tennessee Titans (From Rams)
Davis, Corey
WR 6'3" 209 Western Michigan
6. New York Jets
Adams, Jamal
S 6'0" 214 LSU
7. Los Angeles Chargers
Williams, Mike
WR 6'4" 218 Clemson
8. Carolina Panthers
McCaffrey, Christian
RB 5'11" 202 Stanford
9. Cincinnati Bengals
Ross, John
WR 5'11" 188 Washington
10. Kansas City Chiefs (From Bills)
Mahomes, Patrick
QB 6'2" 225 Texas Tech
11. New Orleans Saints
Lattimore, Marshon
CB 6'0" 193 Ohio St.
12. Houston Texans (From Browns through Eagles)
Watson, Deshaun
QB 6'2" 221 Clemson
13. Arizona Cardinals
Reddick, Haason
LB 6'1" 237 Temple
14. Philadelphia Eagles (From Vikings)
Barnett, Derek
DE 6'3" 259 Tennessee
15. Indianapolis Colts
Hooker, Malik
S 6'1" 206 Ohio St.
16. Baltimore Ravens
Humphrey, Marlon
CB 6'0" 197 Alabama
17. Washington Redskins
Allen, Jonathan
DE 6'3" 286 Alabama
18. Tennessee Titans
Jackson, Adoree'
CB 5'10" 186 USC
19. Tampa Bay Buccaneers
Howard, O.J.
TE 6'6" 251 Alabama
20. Denver Broncos
Bolles, Garett
OT 6'5" 297 Utah
21. Detroit Lions
Davis, Jarrad
LB 6'1" 238 Florida
22. Miami Dolphins
Harris, Charles
OLB 6'3" n253 Missouri
23. New York Giants
Engram, Evan
TE 6'3" 234 Mississippi
24. Oakland Raiders
Conley, Gareon
CB 6’0” 195 Ohio St
25. Cleveland Browns (From Texans)
Peppers, Jabrill
S 5'11" 213 Michigan
26. Atlanta Falcons (From Seahawks)
McKinley, Takkarist
DE 6'2" 250 UCLA
27. Buffalo Bills (From Chiefs)
White, Tre'Davious
CB 5'11" 192 LSU
28. Dallas Cowboys
Charlton, Taco
DE 6'6" 277 Michigan
29 .Cleveland Browns (From Packers)
Njoku, David
TE 6'4" 246 Miami
30. Pittsburgh Steelers
Watt, T.J.
OLB 6'4" 252 Wisconsin
31. San Francisco 49ers (From Seahawks through Falcons)
Foster, Reuben
LB 6'0" 229 Alabama
32. New Orleans Saints (From Patriots)
Ramczyk, Ryan
OT 6'6" 310 Wisconsin

WHAT YOU SAY!?

ESPN’s 2017 Monday Night Football Schedule
Preseason
Thurs, Aug. 17
Tampa Bay Buccaneers at Jacksonville Jaguars 8 PM ET
Mon, Aug. 21
New York Giants at Cleveland Browns 8 PM ET

Regular Season (8 PM ET unless indicated)
Sept. 11
New Orleans Saints at Minnesota Vikings 7 PM ET
Los Angeles Chargers at Denver Broncos 10:15 PM ET
Sept. 18
Detroit Lions at New York Giants
Sept. 25
Dallas Cowboys at Arizona Cardinals
Oct. 2
Washington Redskins at Kansas City Chiefs
Oct. 9
Minnesota Vikings at Chicago Bears
Oct. 16
Indianapolis Colts at Tennessee Titans
Oct. 23
Washington Redskins at Philadelphia Eagles
Oct. 30
Denver Broncos at Kansas City Chiefs
Nov. 6
Detroit Lions at Green Bay Packers
Nov. 13
Miami Dolphins at Carolina Panthers
Nov. 20
Atlanta Falcons at Seattle Seahawks 
Nov. 27
Houston Texans at Baltimore Ravens 
Dec. 4
Pittsburgh Steelers at Cincinnati Bengals
Dec. 11
New England Patriots at Miami Dolphins
Dec. 18
Atlanta Falcons at Tampa Bay Buccaneers
Dec. 25
Oakland Raiders at Philadelphia Eagles

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NYSportsJournalism.com + Topic Of Requested Search

UA: Anthony Joshua (iSpot.tv Top Ads Below)

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Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Aug012014

Under Armour Puts Vonn, Copeland, O'Hara In Driver's Seat For 'Womenifesto' Push

By Barry Janoff

July 31, 2014: When Kevin Plank, founder and CEO of Under Armour talks, people listen.

And what he was talking about on Thursday was a self-proclaimed "Womanifesto," to support what Under Armour is calling the biggest global marketing campaign to support its women's lines in company history.

"A few years ago, our women's lines represented 20% of our revenue. Now it represents 30% of our $3 billion revenue," Plank told a a gathering of media, employees and invited guests in New York to unveil "I Will What I Am," Under Armour's new marketing platform targeting women. "Our goal is to have (sales of women's lines) equal or surpass the men's category in the future."

Plank brought out some of the company's biggest female athlete endorsers to drive his point home: Olympic goal medalist and world class skier Lindsey Vonn, U.S. Women's National Soccer Team goal medal defender Kelley O'Hara, and Misty Copeland, female soloist for the American Ballet Theater.

All three will be featured in the new mutli-platform Under Armour campaign, estimated to be $15 million by industry analysts, with Copeland getting the lead solo ad just now breaking. All three are part of an ensemble spot that also includes Under Armour endorsers Sloane Stephens (tennis) and Brianna Cope (surfing).

"This is not a launch," Plank said of the campaign. "When you have a women's business that is already successful, you take it to the next level."

The campaign, which features Under Armour women's wear from its Fall/Winter 2014 collection, is as much as marketing tool as it is a brand enhancer. According to LeAnne Fremar, Under Armour's svp/creative director for women's apparel, many women consider Under Armour as a brand for guys. "We want to also show that Under Armour is a brand that understands how they think and feel, understands the challenges they face and have overcome and how they want to improve themselves through health and fitness."

Under Armour's last major marketing campaign targeting female athletes and consumers was in September 2012, which ran under the umbrella tag, "No Matter What, Sweat Every Day."

Under Armour said that Copeland was selected to star in the first ad for the campaign specifically because of the challenges she face and the road she had to travel to reach success. The spot opens with Copeland wearing new Under Armour workout apparel, practicing ballet moves. A young girl's voiceover is heard.

"Dear candidate. thank you for your application to our ballet academy. Unfortunately, you have not been accepted. You lack the right feet, Achilles tendon, torso length and bust. you have the wrong body for ballet. And at 13, you are too old to be considered."

The spot segues into shots of Copeland dancing onstage with the text, "Misty Copeland: Nallerina Soloist, American Ballet Theater."

"I cried the first time I saw the ad," Copeland said after it aired for the gathering in New York.

The ensemble spot shows each of Under Armour's female endorsers going back to their rootls to talk about what drove them to succeed. The campaign will include solo spots for each of the women, print, Internet, social media, out-of-home and mobile. A dedicated micro-site will encourage consumers to submit their own experiences to support the tag line, "I Will What I Want."

The digital element will "serve as a community for women to track, analyze, and share their fitness and athletic lifestyle," according to Under Armour. Vonn, Copeland, O'Hara, Stephens and other Under Armour athletes will "actively participate, providing consumers with unique insights into their day-to-day activity and motivations."

Under Armour worked with Droga5, New York, to develop the campaign.

"Our women's business is not about taking our men's lines, shrinking them down and making them pink," said Plank. "Under Armour is about making all athletes better. This campaign is not about female athletes, but about athletic women."

Under Armour Hits The Ballet Stage With Misty Copeland

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