Top
POLL POSITION
Sports Marketer of the Year
 
pollcode.com free polls
QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

State Farm: Getting Older Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Feb192015

Under Armour Adds Muhammad Ali To Roster Of Athletes, Merchandise, Marketing

By Barry Janoff

February 18, 2015: Declaring that "The most iconic figure in sports is teaming up with the most innovative brand in the game," Under Armour has signed a deal to handle a line of items from Mohammad Ali.

The multi-year agreement, signed with Authentic Brands Group LLC,  which manages Ali, will see Under Armour produce collection of Ali-branded apparel, footwear and accessories, scheduled for release in the fall.

The deal with Authentic Brands also enables the Baltimore-based footwear and apparel company to use "vintage video, photos and quotes from Ali in a marketing campaign that will launch in March.

Terms of the deal were not disclosed.

Despite having retired from boxing in the early 1980s, Ali remains a global iconic figure even to young audiences and consumers, giving Under Armour another weapon in its quest to equal and/or pass the worldwide reach of such competitors as Nike and adidas.

Ali's voice was used in a commerical from Toyota for the Camry, starring paralympic athlete Amy Purdy, that broke during Super Bowl XLIX earlier this month.

The 73-year-old Ali was diagnosed with Parkinson's disease in 1984. He held the world's heavyweight crown three times in the 1960s and 1970s, finishing his career in 1981 with a record of 56-5. His daughter, Laila, was 24-0 as a pro boxer.

"Ali is one of the most recognized and celebrated figures of all time," Glenn Silbert, vp for Under Armour, said in a statement. "[Ali has] achievements both in the boxing ring and through his dedicated humanitarian efforts around the world."

The pact has been initiated with a limited-edition UA x Muhammad Ali T-shirt available at Under Armour's Web site and retail locations ($34.99).

"We see in the Under Armour brand a similar spirit and drive that pushed Muhammad to be such a groundbreaking force."

"We are truly flattered to have Under Armour pay homage to Muhammad in such a significant way," Ali's wife, Lonnie Ali, said in a statement. "We see in the Under Armour brand a similar spirit and drive that pushed Muhammad to be such a groundbreaking force."

Ali has other lines of clothing, throwback apparel, posters and other goods at his own Web site.

Under Armour already has had a collection of items from iconic boxers in collaboration with Roots of Fight called Bloodlines, which included Ali and Ali's No. 1 nemesis, Joe Frazier, as well as Jack Johnson, Mike Tyson Lennox Lewis and Ray Mancini.

In 2013, Ali and Under Armour were co-honored by the Cal Ripken Sr. Foundation at an annual Aspire Gala for their dedication to community service.

Under Armour is on a roll with new lines. The company had a major launch of Stephen Curry's NBA signature shoe during NBA All-Star week and recently signed tennis star Andy Murray.

Under Armour is presenting sponsor of the NFL's Scouting Combine, now underway in Indianapolis.

Under Armour Swings Deal With Andy Murray

Back to Home Page