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QUICK HITS

• Weekend Box Office via Comscore: 
1. Tyler Perry's Boo 2! A Madea Halloween $21.6M
2. Geostorm $13.3M
3. Happy Death Day $9.4M
4. Blade Runner 2049 $7.2M
5. Only The Brave - Sony $6M
6. The Foreigner $5.5M
7. It $3.5M
8. The Snowman 3.4M
9. American Made $3.2M
10. Kingsman: The Golden Circle $3M

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.

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Hottest Marketing Event Oct. 2017
 
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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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NYSportsJournalism.com + Topic Of Requested Search

SBLII: Pepsi Timberlake Trending Game Ads Below

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Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Feb192015

Under Armour Adds Muhammad Ali To Roster Of Athletes, Merchandise, Marketing

By Barry Janoff

February 18, 2015: Declaring that "The most iconic figure in sports is teaming up with the most innovative brand in the game," Under Armour has signed a deal to handle a line of items from Mohammad Ali.

The multi-year agreement, signed with Authentic Brands Group LLC,  which manages Ali, will see Under Armour produce collection of Ali-branded apparel, footwear and accessories, scheduled for release in the fall.

The deal with Authentic Brands also enables the Baltimore-based footwear and apparel company to use "vintage video, photos and quotes from Ali in a marketing campaign that will launch in March.

Terms of the deal were not disclosed.

Despite having retired from boxing in the early 1980s, Ali remains a global iconic figure even to young audiences and consumers, giving Under Armour another weapon in its quest to equal and/or pass the worldwide reach of such competitors as Nike and adidas.

Ali's voice was used in a commerical from Toyota for the Camry, starring paralympic athlete Amy Purdy, that broke during Super Bowl XLIX earlier this month.

The 73-year-old Ali was diagnosed with Parkinson's disease in 1984. He held the world's heavyweight crown three times in the 1960s and 1970s, finishing his career in 1981 with a record of 56-5. His daughter, Laila, was 24-0 as a pro boxer.

"Ali is one of the most recognized and celebrated figures of all time," Glenn Silbert, vp for Under Armour, said in a statement. "[Ali has] achievements both in the boxing ring and through his dedicated humanitarian efforts around the world."

The pact has been initiated with a limited-edition UA x Muhammad Ali T-shirt available at Under Armour's Web site and retail locations ($34.99).

"We see in the Under Armour brand a similar spirit and drive that pushed Muhammad to be such a groundbreaking force."

"We are truly flattered to have Under Armour pay homage to Muhammad in such a significant way," Ali's wife, Lonnie Ali, said in a statement. "We see in the Under Armour brand a similar spirit and drive that pushed Muhammad to be such a groundbreaking force."

Ali has other lines of clothing, throwback apparel, posters and other goods at his own Web site.

Under Armour already has had a collection of items from iconic boxers in collaboration with Roots of Fight called Bloodlines, which included Ali and Ali's No. 1 nemesis, Joe Frazier, as well as Jack Johnson, Mike Tyson Lennox Lewis and Ray Mancini.

In 2013, Ali and Under Armour were co-honored by the Cal Ripken Sr. Foundation at an annual Aspire Gala for their dedication to community service.

Under Armour is on a roll with new lines. The company had a major launch of Stephen Curry's NBA signature shoe during NBA All-Star week and recently signed tennis star Andy Murray.

Under Armour is presenting sponsor of the NFL's Scouting Combine, now underway in Indianapolis.

Under Armour Swings Deal With Andy Murray

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