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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

State Farm: Getting Older Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Nov052009

Under Armour Kicks In With First Mixed Martial Arts Endorsement Deal 

MMA champ Georges St.-Pierre will be showcased by Under Armour.November 5, 2009: Performance apparel and footwear company Under Armour has signed Mixed Martial Arts welterweight champion Georges St-Pierre to a multi-year endorsement deal. St.-Pierre becomes the first MMA athlete signed by the company. Financial terms were not disclosed.

The deal highlights both the increasing marketing power of MMA and Under Armour's strategy to reach consumers beyond the NFL-MLB-NBA core. Other high-profile MMA participants are becoming more attractive to marketers, such as Randy Couture, who has a deal with venerable boxing company Everlast.

Under Armour said that beginning with the holiday season St.-Pierre would be featured in media for ColdGear performance apparel, which is designed to protect athletes in cold temperatures. Beginning in Spring 2010, he will become the face of its popular BoxerJock and BoxerBrief underwear lines as well as one of the primary faces for its Recharge suit (which the company said is designed to re-energize your body, promote muscle repair and reduce swelling following a workout). Marketing, handled in-house, will include print, Internet, POP and experiential.

Under Armour's list of sports endorsers includes NFL players Ray Lewis, Brandon Jacobs, Devin Hester and Santana Moss; and MLB players Ryan Zimmerman, Nick Markakis and Alfonso Soriano. However, St.-Pierre adds MMA presence to such Under Armour endorsers as downhill skier Lindsey Vonn, lacrosse star Paul Rabil and U.S. Olympic snowboarder Lindsey Jacobellis.

"Not only is Georges one of the biggest stars in one of the fastest growing sports in the world, but his dedication to training and making himself the best at what he does aligns perfectly with our brand's mission to make all athletes better," Steve Battista, Under Armour svp-brand, said in a statement. "When we found out that he was a fan of ours, we jumped on the opportunity to bring him into the Under Armour family."

St.-Pierre, also known as GSP, is handled by CAA Sports in conjunction with Shari Spencer, president of GSP Enterprises. "Pairing GSP with Under Armour is a testament to the explosive growth of MMA, and the popularity and cultural relevance of its top fighter, among consumers worldwide," Howard Nuchow, co-head of CAA Sports, said in a statement.

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