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• José Altuve of the Houston Astros named 2017 AL MVP.
• Giancarlo Stanton of the Miami Marlins named 2017 NL MVP.
has signed a five-year extension with to continue as "Official Fan-to-Fan Ticket Marketplace" for and the 30 clubs. "A valuable partner for our teams and their fans over the past decade."
• As a complement to NBC’s primary broadcast of the Monster Energy Nascar Cup Series Championship race from Homestead-Miami Speedway on Nov. 19,  NBCSN’s Hot Pass telecast will offer simultaneous live coverage dedicated to each of the Championship four drivers — Brad Keselowski, Martin Truex Jr., Kevin Harvick and Kyle Busch — as well as Dale Earnhardt Jr. in his final Nascar Cup Series race.

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Hottest Marketing Event Oct. 2017
 
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KEEPING SCORE

TCS NYC Marathon InfoGraphics
• Average age of participants Nov. 5, 2017: 41.2 years old
• 11,696 participants will represent their running clubs
• More than 50,000 people will cross the finish line
• 305 runners will celebrate their birthday on Marathon Day
• Cost to take a taxi on the NYC Marathon 26.2 mile route: $68.50 (no traffic)
• The biggest and smallest includes on the race route are both on the Verrazano Bridge
• Number of hot dog vendor carts needed to cove the course: 34,584
• Number of intersections crossed by Marathon runners: 300
• Number of times needed to climb 104 stories of One World Trade Center to complete a marathon: 101+
• Size running shoe needed for the Statue of Liberty: 879

SOURCE: TCS NYC MARATHON

BUY SELL

Top-Selling MLB Jerseys (MLBShop.com)

1. George Springer Houston Astros
2. Justin Verlander Houston Astros
3. Anthony Rizzo Chicago Cubs
4. Yasiel Puig Los Angeles Dodgers
5. Francisco Lindor Cleveland Indians
6. José Altuve Houston Astros
7. Enrique Hernandez Los Angeles Dodgers
8. Clayton Kershaw Los Angeles Dodgers
9. Ernie Banks Chicago Cubs
10. David Ortiz Boston Red Sox
SOURCE: MLBSHOP.COM

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Nov052009

Under Armour Kicks In With First Mixed Martial Arts Endorsement Deal 

MMA champ Georges St.-Pierre will be showcased by Under Armour.November 5, 2009: Performance apparel and footwear company Under Armour has signed Mixed Martial Arts welterweight champion Georges St-Pierre to a multi-year endorsement deal. St.-Pierre becomes the first MMA athlete signed by the company. Financial terms were not disclosed.

The deal highlights both the increasing marketing power of MMA and Under Armour's strategy to reach consumers beyond the NFL-MLB-NBA core. Other high-profile MMA participants are becoming more attractive to marketers, such as Randy Couture, who has a deal with venerable boxing company Everlast.

Under Armour said that beginning with the holiday season St.-Pierre would be featured in media for ColdGear performance apparel, which is designed to protect athletes in cold temperatures. Beginning in Spring 2010, he will become the face of its popular BoxerJock and BoxerBrief underwear lines as well as one of the primary faces for its Recharge suit (which the company said is designed to re-energize your body, promote muscle repair and reduce swelling following a workout). Marketing, handled in-house, will include print, Internet, POP and experiential.

Under Armour's list of sports endorsers includes NFL players Ray Lewis, Brandon Jacobs, Devin Hester and Santana Moss; and MLB players Ryan Zimmerman, Nick Markakis and Alfonso Soriano. However, St.-Pierre adds MMA presence to such Under Armour endorsers as downhill skier Lindsey Vonn, lacrosse star Paul Rabil and U.S. Olympic snowboarder Lindsey Jacobellis.

"Not only is Georges one of the biggest stars in one of the fastest growing sports in the world, but his dedication to training and making himself the best at what he does aligns perfectly with our brand's mission to make all athletes better," Steve Battista, Under Armour svp-brand, said in a statement. "When we found out that he was a fan of ours, we jumped on the opportunity to bring him into the Under Armour family."

St.-Pierre, also known as GSP, is handled by CAA Sports in conjunction with Shari Spencer, president of GSP Enterprises. "Pairing GSP with Under Armour is a testament to the explosive growth of MMA, and the popularity and cultural relevance of its top fighter, among consumers worldwide," Howard Nuchow, co-head of CAA Sports, said in a statement.

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