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deal w O via the NFL Players Inc. licensing- unit. "Since partnering in 2013, and have helped nearly 1,000 players connect with hundreds of brands to share campaigns, reaching more than 1 billion fans worldwide."

• The has named Shenzhen, as the host city for 2019-2028, a deal that includes the building of a 12K-seat venue, and doubling the prize money to $14M for the Top 8 singles players and Top 8 doubles teams.

• Overwatch League said that its first week of competition drew more than 10 million viewers via Twitch, MLG, and Chinese streaming partners ZhanQi TV, NetEase CC and Panda TV. Opening day had an average audience per minute of 408,000.

• Coca-Cola, International Speedway Corp. and Nascar have signed an extension to their partnerships under which Coca-Cola, would "continue its deep-rooted history in the sport by engaging racing fans across Nascar’s three national series and 12 ISC-operated race tracks" and events including the Coca-Cola 600 and the Coca-Cola 400. Coca-Cola-sponsored drivers include Austin Dillon, Denny Hamlin, Kyle Larson, Joey Logano, Ryan Newman, Daniel Suarez and Darrell “Bubba” Wallace Jr. Coca-Cola said it "has been involved with stock car racing for 50 years," and became an official partner with Nascar in 1998.

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Most Popular NBA Jerseys (Oct.-Dec. 2017)
1. Stephen Curry, Golden State Warriors
2. LeBron James, Cleveland Cavaliers
3. Kevin Durant, Golden State Warriors
4. Giannis Antetokounmpo, Milwaukee Bucks
5. Kristaps Porzingis, New York Knicks
6. Joel Embiid, Philadelphia 76ers
7. Russell Westbrook, Oklahoma City Thunder
8. Ben Simmons, Philadelphia 76ers
9. Kawhi Leonard, San Antonio Spurs
10. James Harden, Houston Rockets
11. Lonzo Ball, Los Angeles Lakers
12. Kyrie Irving, Boston Celtics
13. Klay Thompson, Golden State Warriors
14. Damian Lillard, Portland Trail Blazers
15. Jimmy Butler, Minnesota Timberwolves

Most Popular Team Merchandise
1. Golden State Warriors
2. Cleveland Cavaliers
3. Philadelphia 76ers
4. Los Angeles Lakers
5. New York Knicks
6. Milwaukee Bucks
7. Boston Celtics
8. San Antonio Spurs
9. Chicago Bulls
10. Oklahoma City Thunder
Source: NBAStore.com

The 67th NBA All-Star Game will take place on Sunday, Feb. 18 at Staples Center in Los Angeles. TNT will televise (8 PM ET)

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2018 NBA All-Star Game

East Starters: Giannis Antetokounmpo, DeMar DeRozan, Kyrie Irving, LeBron James, Joel Embiid
West Starters: Kevin Durant, Stephen Curry, Anthony Davis, James Harden, DeMarcus Cousins
The All-Star teams will still feature 12 players from each conference, but the captains — James and Curry — will select the team rosters without regard for conference affiliation.

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Dec232014

Under Armour Builds Global Reach With Japan Baseball Yomiuri Giants Uniform Deal

By Barry Janoff

December 23, 2014: As part of a concerted effort to expand its brand worldwide, Under Armour has signed a multi-year deal to become the official uniform supplier for the Yomiuri Giants, the most storied franchise in the history of Japanese baseball.

The deal takes effect with the 2015 Nippon Professional Baseball League season. Financial details were not disclosed.

Among other international deals, Under Armour also has alliances with Tottenham Hotspur of the English Premier League, Rugby Canada, Welsh Rugby Union,  Colo-Colo of the Chilean Primera División and Toluca of Mexico's Liga MX.

Over the past year, the brand has launched in Brazil, Chile, Panama, the Philippines, Singapore and Shanghai.

The deal was handled by Tokyo Dome Corp., which is licensed to sell the Baltimore-based company’s products in Japan.

“The Yomiuri Giants are the most distinguished team in the Nippon Professional Baseball League," Tokyo Dome CEO Shuichi Yasuda said in a statement. “It’s an honor to have the opportunity to dedicate our passion for making athletes better into this game-changing partnership and design the most innovative uniforms on the field today."

Marketing support was not detailed but is expected to include signage in the team's Tokyo Dome home stadium, print, Internet and social media.

Among other features, the team's road jerseys will have the name “Tokyo” across the front for the first time in 13 seasons.

According to Giants president Hiroshi Kubo, “This incorporates the fact that we play in Tokyo and the team is representative of Japan. We will continue creative efforts to build the Giants brand.”

The Yomiuri Giants began play in 1934 and have won 22 Japan Series titles, leading to the franchise being nicknamed "the New York Yankees of Japan."

Sadaharu Oh, who played with the Giants from 1959-1980, is regarded as the Babe Ruth of baseball in Japan.

Under Armour's global strategy to extend its global reach were underlined when the company recently released its Q3 financial figures.

"Our plans of crossing $3 billion in net revenues and achieving 30% growth this year represent significant milestones for the brand, but we believe we are just getting started," Under Armour founder and CEO Kevin Plank said in a statement regarding the Q3 financial report  "We are delivering consistent top line results while making the right investments to support both the near- and long-term opportunities of the brand.

"This includes investments to build world-class design and innovation capabilities for all of our products, accelerate our international footprint, and expand our 30 million users under our Connected Fitness platform," said Plank. "We believe this balanced approach will continue to drive our global ambitions and long-term value for our shareholders."

Under Armour has been named one of the Top Ten Sports Marketers of the Year for 2014 by NYSportsJournalisn.com.

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