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• On Location Experiences, the official hospitality partner for the NFL, said that 'ultimate fan packages' to the 2018 Pro Bowl are now available for purchase at NFLOnLocation.com. For the second consecutive year, the Pro Bowl will be played in Camping World Stadium, Orlando,(Jan. 28, 2018).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."
• Lagardère Sports and Entertainment has launched Lagardère Plus, a global agency 'with a mission to transform traditional brand sponsorships into highly inventive and impactful marketing platforms.'
• NBA has launched NBA AR app, an augmented reality experience that allows people to play virtual pop-a-shot from any point in the world through AR technology. 'This marks the first augmented reality game by a U.S. sports league.' NBA AR for iPhone is available for free at the App Store.

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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

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NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Dec232014

Under Armour Builds Global Reach With Japan Baseball Yomiuri Giants Uniform Deal

By Barry Janoff

December 23, 2014: As part of a concerted effort to expand its brand worldwide, Under Armour has signed a multi-year deal to become the official uniform supplier for the Yomiuri Giants, the most storied franchise in the history of Japanese baseball.

The deal takes effect with the 2015 Nippon Professional Baseball League season. Financial details were not disclosed.

Among other international deals, Under Armour also has alliances with Tottenham Hotspur of the English Premier League, Rugby Canada, Welsh Rugby Union,  Colo-Colo of the Chilean Primera División and Toluca of Mexico's Liga MX.

Over the past year, the brand has launched in Brazil, Chile, Panama, the Philippines, Singapore and Shanghai.

The deal was handled by Tokyo Dome Corp., which is licensed to sell the Baltimore-based company’s products in Japan.

“The Yomiuri Giants are the most distinguished team in the Nippon Professional Baseball League," Tokyo Dome CEO Shuichi Yasuda said in a statement. “It’s an honor to have the opportunity to dedicate our passion for making athletes better into this game-changing partnership and design the most innovative uniforms on the field today."

Marketing support was not detailed but is expected to include signage in the team's Tokyo Dome home stadium, print, Internet and social media.

Among other features, the team's road jerseys will have the name “Tokyo” across the front for the first time in 13 seasons.

According to Giants president Hiroshi Kubo, “This incorporates the fact that we play in Tokyo and the team is representative of Japan. We will continue creative efforts to build the Giants brand.”

The Yomiuri Giants began play in 1934 and have won 22 Japan Series titles, leading to the franchise being nicknamed "the New York Yankees of Japan."

Sadaharu Oh, who played with the Giants from 1959-1980, is regarded as the Babe Ruth of baseball in Japan.

Under Armour's global strategy to extend its global reach were underlined when the company recently released its Q3 financial figures.

"Our plans of crossing $3 billion in net revenues and achieving 30% growth this year represent significant milestones for the brand, but we believe we are just getting started," Under Armour founder and CEO Kevin Plank said in a statement regarding the Q3 financial report  "We are delivering consistent top line results while making the right investments to support both the near- and long-term opportunities of the brand.

"This includes investments to build world-class design and innovation capabilities for all of our products, accelerate our international footprint, and expand our 30 million users under our Connected Fitness platform," said Plank. "We believe this balanced approach will continue to drive our global ambitions and long-term value for our shareholders."

Under Armour has been named one of the Top Ten Sports Marketers of the Year for 2014 by NYSportsJournalisn.com.

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