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Bahamas Red Cross donation site. #HelpUsHelp

• In an effort to “send a message of inclusion to its widely diverse fan base,” the NBA champion Toronto Raptors said they are the first NBA to offer an athletic hijab for Muslim women. The Nike Pro Hijabs with the team’s logo were inspired by the Hijabi Ballers, a Toronto-based non-profit organization dedicated to "celebrating and increasing the involvement of Muslim females in sports." “Inspired by those brave enough to change the game” the team posted to its social media platforms along with a video of the Hijabi Ballers in action.

• Greenleaf Foods said it has signed a deal with the Los Angeles Rams to become the first plant-based food brand to officially partner with an NFL team. As part of this partnership, Greenleaf’s Lightlife Burger will be available at Rams home games this season, beginning Sep. 15 during the team’s 2019 home opener ( agasint tthe New Orleans Saints). Lightlife plant-based protein products will also be featured in the Rams Game On! Program at Albertson’s, Vons, and Pavilions.

• The NFL and Facebook have signed a multi-year partnership extension that will “deliver more diversified NFL video content to fans worldwide through Facebook Watch,” expanding a relationship that began in 2017

The NFL will continue distributing recaps from all 256 regular season games, as well as playoff games and the Super Bowl; plus video highlights from such postseason tentpole events las the Pro Bowl, NFL Scouting Combine and NFL Draft. The NFL will also utilize Facebook Watch for distribution of an array of unique content including NFL news and analysis, Video versions of NFL-produced podcasts and classic and special NFL 100 content.

In addition, the NFL will create Facebook Groups around content themes and work to share relevant video in those groups.

• American Airlines will not renew its naming rights deal with the venue that is home to the NBA’s Miami Heat, which has been AmericanAirlines Arena since it opened in 1999 via a 20-year deal valued at $42 million, according to Miami Today. The team and Miami-Dade County executives are in “advanced talks”with another national company. American will remain the official airline for the Heat.

• Bowlero Corp,, the leading owner and operator of bowling centers in America, has acquired the Professional Bowlers Assn. which has been in operation since 1958. Bowlero said, “All scheduled tournaments and programming will continue, with plans to build upon key initiatives including the PBA's groundbreaking Fox Sports partnership.” Full story here.

• Marshawn Lynch has been named as the founded for the expansion Oakland Panthers of the Indoor Football League, with the team beginning play in February 2020 in Oakland (formerly Oracle) Arena. The NFL Raiders are moving from Oakland to Las Vegas beginning with the 2020 season. Full story here.

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (Sept. 14-Oct. 27), which includes the first public screening of the only known complete broadcast of Super Bowl I (then known as the AFL-NFL World Championship Game) in January 1967 between the Green Bay Packers and the Kansas City Chiefs

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

 Pro Football Hall of Fame First-Time Candidates Class of 2020
• DE John Abraham
• LB Lance Briggs
• WR/Special Teams Josh Cribbs
• RB Maurice Jones-Drew
• S Troy Polamalu
• DE Justin Smith
• WR Reggie Wayne
• LB Patrick Willis

The full list includes 122 players eligible to be selected to next year's class. Full story here.

KEEPING SCORE

Top Brands in 2019 Brand Keys “Consumer Loyalty Index”
• Airline: JetBlue
• Athletic Footwear:Nike
* Automotive: Hyundai
• Banks: Chase
• Beer: Corona Extra (regular), Miller Lite (Lite)
• Bottled Water: Dasani
• Casual Dining: Panera
• Coffee (OOH): Dunkin’
• Energy Drinks: Red Bull
• Headphones: Bose
• Ice Cream: Ben & Jerry’s
• Major League Sports: MLB
• Online Music: Slacker
* Online Retailer: Amazon
• Online Travel Booking: Booking.com
• Pizza: Domino’s
• QSR: Chick-fil-A
• Retail Sporting Goods: Dick’s
• Social Networking Sites: Instagram
• Soft Drinks: Coca-Cola (regular), Diet Coke
• Tequila: Jose Cuervo
• Ticketing Services: StubHub
• Vodka: Zubrowka
• Whiskey: Jack Daniel’s

FULL LIST HERE

BUY SELL

Weekend Box Office Sept. 6-8
1. It: Chapter Two $91M
2. Angel Has Fallen $6M
3. Good Boys $5.4M
4. Lion King $4.2M
5. Overcomer $3.8M
6. Hobbs & Shaw $3.7M
7. Peanut Butter Falcon $2.3M
8. Scary Stories $2.3M
9. Ready Or Not $2.2M
10. Dora and the Lost City of Gold $2.2M

Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Roberto Clemente Award See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Entries in Under Armour (1)

Thursday
Mar312016

Under Armour Signs With 'World's Most Famous Arena' To Boost CBB Presence

By Barry Janoff

March 31, 2016: In an effort to broaden its presence in college hoops, Under Armour has signed its first deal with Madison Square Garden, under which the sports footwear, gear and equipment company becomes the official partner of college basketball at the New York City venue.

The alliance, which will give Under Armour a presence at The Garden during regular-season college games beginning this fall, will be anchored by "Reunion," an in-season competition, scheduled to premiere Dec. 12, that is intended to become an annual event.

As part of the Madison Square Garden partnership, Under Armour hoops merchandise will be available on-site during Reunion events. Under Armour also is expected to support with other marketing, including print, in-arena and local signage, Internet and social media.

“Coming together with Madison Square Garden for the first time as an official partner of college basketball gives us such pride as we continue to elevate our brand presence in the sport,” Nick Carparelli, senior director, college sports for Under Armour, said in a statement.

According to Ron Skotarczak, evp-marketing partnerships for The Madison Square Garden Co., “Under Armour is a leader and innovator in global footwear, apparel and equipment and a great addition to Madison Square Garden’s roster of world-class partners."

Reunion will feature a double-header with four college hoops teams that are part of Under Amour's partnership roster: South Carolina vs. Seton Hall and Auburn vs. Boston College.

The event's title gets its inspiration from the fact that the teams have a history with their opponent and/or with "The World's Most Famous Arena," which also is home to the NBA's Knicks, WNBA Liberty and NHL Rangers.

As such, Under Armour said the slogan of the double-header would be "Fight Like Family."

Bruce Pearl, Auburn's head coach, began his coaching career at his alma mater, Boston College, as a student assistant coach to Dr. Tom Davis.

Boston College last played in The Garden in the 2013 2K Classic.

South Carolina has played several games in Madison Square Garden, but this would be the first since winning the 2006 NIT championship there.

South Carolina faced Seton Hall once before, a 75-74 victory on Jan. 26, 1974, played in Madison Square Garden, per the team.

Seton Hall, the de facto home team by virtue of his location in South Orange, NJ, has played in The Garden numerous times as part of the Big East Conference.

"There are a handful of buildings that you walk into around the country and you stop and you have to say to yourself, am I really coaching on the floor where Red Holzman of the Knicks and Red Auerbach with the Celtics led those great teams?" Pearl said in a statement.

“Coming together with The Garden as an official partner of college basketball gives us such pride as we continue to elevate our brand presence in the sport."

"To coach there, having been there with BC in the early days of Big East, and what Madison Square Garden meant to the Big East Conference where it went from ECAC to the Big East is special," said Pearl.

According to Skotarczak, "Throughout its history, 'The World's Most Famous Arena' has been host to many of the all-time great college basketball games, earning its 'Mecca of Basketball' moniker with elite programs squaring off in front of sold-out crowds; and with the help of Under Armour and the Reunion double-header, that tradition will continue.”

Baltimore-based Under Armour made news in New York in March by signing to become the kit supplier for the NASL's New York Cosmos, the first such deal for the company in North America.

Other college hoops teams on Under Armour's roster include Wisconsin, Notre Dame, the Naval Academy Athletic Assn., Maryland, Northwestern, Cincinnati and Utah.

“We're thrilled to be part of delivering all of the upcoming collegiate basketball action at The Garden, and look forward to building a long-standing showcase platform with the Reunion’for the players, teams and fans alike," said Carparelli.

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