Top
NEWS REAL

Bahamas Red Cross donation site. #HelpUsHelp

• In an effort to “send a message of inclusion to its widely diverse fan base,” the NBA champion Toronto Raptors said they are the first NBA to offer an athletic hijab for Muslim women. The Nike Pro Hijabs with the team’s logo were inspired by the Hijabi Ballers, a Toronto-based non-profit organization dedicated to "celebrating and increasing the involvement of Muslim females in sports." “Inspired by those brave enough to change the game” the team posted to its social media platforms along with a video of the Hijabi Ballers in action.

• Greenleaf Foods said it has signed a deal with the Los Angeles Rams to become the first plant-based food brand to officially partner with an NFL team. As part of this partnership, Greenleaf’s Lightlife Burger will be available at Rams home games this season, beginning Sep. 15 during the team’s 2019 home opener ( agasint tthe New Orleans Saints). Lightlife plant-based protein products will also be featured in the Rams Game On! Program at Albertson’s, Vons, and Pavilions.

• The NFL and Facebook have signed a multi-year partnership extension that will “deliver more diversified NFL video content to fans worldwide through Facebook Watch,” expanding a relationship that began in 2017

The NFL will continue distributing recaps from all 256 regular season games, as well as playoff games and the Super Bowl; plus video highlights from such postseason tentpole events las the Pro Bowl, NFL Scouting Combine and NFL Draft. The NFL will also utilize Facebook Watch for distribution of an array of unique content including NFL news and analysis, Video versions of NFL-produced podcasts and classic and special NFL 100 content.

In addition, the NFL will create Facebook Groups around content themes and work to share relevant video in those groups.

• American Airlines will not renew its naming rights deal with the venue that is home to the NBA’s Miami Heat, which has been AmericanAirlines Arena since it opened in 1999 via a 20-year deal valued at $42 million, according to Miami Today. The team and Miami-Dade County executives are in “advanced talks”with another national company. American will remain the official airline for the Heat.

• Bowlero Corp,, the leading owner and operator of bowling centers in America, has acquired the Professional Bowlers Assn. which has been in operation since 1958. Bowlero said, “All scheduled tournaments and programming will continue, with plans to build upon key initiatives including the PBA's groundbreaking Fox Sports partnership.” Full story here.

• Marshawn Lynch has been named as the founded for the expansion Oakland Panthers of the Indoor Football League, with the team beginning play in February 2020 in Oakland (formerly Oracle) Arena. The NFL Raiders are moving from Oakland to Las Vegas beginning with the 2020 season. Full story here.

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (Sept. 14-Oct. 27), which includes the first public screening of the only known complete broadcast of Super Bowl I (then known as the AFL-NFL World Championship Game) in January 1967 between the Green Bay Packers and the Kansas City Chiefs

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

 Pro Football Hall of Fame First-Time Candidates Class of 2020
• DE John Abraham
• LB Lance Briggs
• WR/Special Teams Josh Cribbs
• RB Maurice Jones-Drew
• S Troy Polamalu
• DE Justin Smith
• WR Reggie Wayne
• LB Patrick Willis

The full list includes 122 players eligible to be selected to next year's class. Full story here.

KEEPING SCORE

Top Brands in 2019 Brand Keys “Consumer Loyalty Index”
• Airline: JetBlue
• Athletic Footwear:Nike
* Automotive: Hyundai
• Banks: Chase
• Beer: Corona Extra (regular), Miller Lite (Lite)
• Bottled Water: Dasani
• Casual Dining: Panera
• Coffee (OOH): Dunkin’
• Energy Drinks: Red Bull
• Headphones: Bose
• Ice Cream: Ben & Jerry’s
• Major League Sports: MLB
• Online Music: Slacker
* Online Retailer: Amazon
• Online Travel Booking: Booking.com
• Pizza: Domino’s
• QSR: Chick-fil-A
• Retail Sporting Goods: Dick’s
• Social Networking Sites: Instagram
• Soft Drinks: Coca-Cola (regular), Diet Coke
• Tequila: Jose Cuervo
• Ticketing Services: StubHub
• Vodka: Zubrowka
• Whiskey: Jack Daniel’s

FULL LIST HERE

BUY SELL

Weekend Box Office Sept. 6-8
1. It: Chapter Two $91M
2. Angel Has Fallen $6M
3. Good Boys $5.4M
4. Lion King $4.2M
5. Overcomer $3.8M
6. Hobbs & Shaw $3.7M
7. Peanut Butter Falcon $2.3M
8. Scary Stories $2.3M
9. Ready Or Not $2.2M
10. Dora and the Lost City of Gold $2.2M

Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Roberto Clemente Award See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Entries in Under Armour (1)

Tuesday
Dec062016

Under Armor Plays The Field With MLB In New ‘Innovative’ Alliance Beginning 2020

By Barry Janoff

Originally Published In MediaPost

December 5, 2016: Calling it a “watershed moment,” Under Armour, Fanatics and MLB confirmed they have joined together in a ten-year alliance that makes Under Armor the official uniform provider for MLB beginning with the 2020 season.

As part of Under Armour’s first pro uniform deal, the company would become the exclusive MLB provider of all on-field uniform components including jerseys that will feature "prominent Under Armour branding," base-layer, game-day outerwear and year-round training apparel for all 30 MLB clubs.

Financial terms of the alliance were not shared.

The partnership, hinted at by industry analysts during the recent MLB post-season, was unveiled during MLB’s Winter Meetings in National Harbor, Maryland.

"This is a watershed moment for the Under Armour brand as this partnership with MLB and Fanatics furthers our collective dedication to bringing passion, energy and innovation to the game of baseball," said Kevin Plank, founder and CEO for Under Armour, at a media event. "Under Armour's goal is to engage and excite MLB's incredibly diverse fan-base across America and around the world, and grow the game for the next generation of great athletes."

The Under Armour deal will mean the end of MLB’s alliance with both uniform supplier Majestic, which dates back to 1982, and a base-layer apparel deal with Nike.

Fanatics, a global leader of licensed sports merchandise, gains "broad consumer product licensing rights" to manage the manufacturing and distribution of Under Armour and Fanatics fan gear.

That includes jerseys at retail, name and number products and playoff and World Series apparel.

Under Armour and Fanatics said they expect "an assortment of new fan gear apparel and accessories at retail, prior to the 2020 season," as well as multi-media marketing support as the alliance kicks in.

Under Armour has worked with MLB since 2000 as an official baselayer supplier, then in 2011 became the league’s official performance footwear partner.

Under Armour already has deals with MLB players including 2016 American League Cy Young Award winner Rick Porcello (Boston Red Sox), 2016 All-Star Game MVP Eric Hosmer (Kansas City Royals) Clayton Kershaw (Los Angeles Dodgers), Buster Posey (San Francisco Giants), Bryce Harper (Washington Nationals), Brandon Phillips (Cincinnati Reds) and Will Myers (San Diego Padres).

Fanatics operates more than 300 online and offline stores, including the e-commerce business for MLB, MLS, Nascar, NBA, NFL, NHL and PGA; media brands NBC Sports, CBS Sports and Fox Sports; and more than 200 collegiate and global pro teams.

According to Michael Rubin, executive chairman for Fanatics, "This partnership epitomizes our next-generation model, which brings much-needed agility to the industry, enhancing both assortment and speed-to-market of MLB merchandise for teams, fans and retailers.

"Both Fanatics and Under Armour get to do what each does best, while joining forces with an innovative and tech-savvy league to help grow the game of baseball through a pioneering new business model better suited to today's digital economy," said Rubin.

"Under Armour's goal is to engage and excite MLB's diverse fan-base across America and around the world, and grow the game for the next generation."

Majestic began suppling with MLB with batting practice jerseys in 1982 and became an official partner in 1984. In 2004, Majestic become the exclusive supplier of on-field jerseys for all 30 MLB teams through a deal, extended in 2015, that runs through 2019.

Majestic, a division of VF Corp., also has an alliance with the NFL.

Greensboro, N.C. based VF Corp. said it is in "ongoing, productive talks with Major League Baseball with a collective goal to ensure that VF’s Easton, Pa., facility continues to produce on-field uniforms for MLB for a very long time."

VF said that its Easton facility, which employs about 600 workers, currently produces all on-field uniforms for MLB under the Majestic brand.

VF this past March reveald that it was exploring strategic alternatives for its licensed sports group, which includes the Majestic brand.

According to MLB commissioner Rob Manfred, "Under Armour's marketing ability and brand status are a perfect fit to showcase our players and provide an even stronger connection between our game and its young fans and players. We appreciate Majestic's many contributions to our clubs, players and fans throughout our partnership."

"Under Armour is proud of our long-standing relationship with MLB and we look forward to this exciting next chapter,” said Plank.

Under Armour’s athlete roster also includes Stephen Curry, Michael Phelps, Andy Murray, Lindsey Vonn, Misty Copeland, Jordan Spieth and Sloane Stephens.

Back to Home Page