Top
POLL POSITION
What Are You Watching In April 2018
 
pollcode.com free polls
QUICK HITS

• Boston’s Public Improvement Commission has approved a request by the Red Sox to change the name of Yawkey Way outside of Fenway Park, named after former owner Tom Yawkey (1933-1976), back to its original name, Jersey Street, following allegations about Yawkey (who died in 1976) being a racist. According to the Red Sox, “Today’s vote is an important step in our ongoing effort to make Fenway Park a place where everyone feels welcome.”

• Dale Earnhardt Jr. has written a book, Racing to the Finish: My Story, scheduled to be released Oct. 16. He calls it a “candid, first-person account of what seemed at first as a minor racing accident but ultimately forced life-changing decisions.”

• The NBA has signed a multi-year deal with Perform Media that will see the digital sports content-#media group manage the NBA’s official Web sites in 15+ international markets, including Argentina, Australia, Canada, India, Japan, Mexico and Spain. The NBA said it has 20 such localized sites

• The Drone Racing League has expended its presence in France with  a 2018 race in France at the Allianz Riviera stadium and a media partnership with Groupe AB. DRL has also signed an extension of the Allianz title partnership of the DRL Championship Race Series for an additional five years.

KEEPING SCORE

NFL 2018 Top Ten Draft Picks
1. Cleveland Browns: Baker Mayfield QB (Oklahoma) Cleveland Browns
2. New York Giants: Saquon Barkley RB (Penn State)
3. New York Jets: San Darold QB (ISC)
4. Cleveland Browns: Denzel Ward CB (Ohio State)
5. Denver Broncos: Bradley Chubb DE (NC State)
6. Indianapolis Colts: Quentin Nelson G (Notre Dame)
7. Buffalo Bills: Josh Allen QB (Wyoming)
8. Chicago Bears: Roquan Smith LB (Georgia)
9. San Francisco 49ers: Mike McGlinchey OT (Notre Dame)
10. Arizona Cardinals: Josh Rosen QB (UCLA)

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Lionsgate: 'Uncle Drew' 6-29 See More Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Feb242016

With Eye On Olympics, Under Armour Begins Next Evolution Of 'Rule Yourself'

By Barry Janoff

February 23, 2016: This past summer, Under Armour launched its "Rule Yourself" global multi-platform campaign with creative that included NFL quarterback Tom Brady, ballet star Misty Copeland, NBA MVP Stephen Curry and top-ranked golfer Jordan Spieth.

The sports gear and footwear company this week continues and expands upon the campaign with Manchester United star Memphis Depay, members of the USA Gymnastics Women’s National Team and Olympic swimming icon Michael Phelps.

Depay, Phelps and the USA Women's Gymnastics Team all are hoping to play roles in the upcoming Summer Olympics in Rio de Janeiro.

According to Under Armour, this next evolution of the campaign "underscores the brand's vision of training as the focal point of an athlete's everyday life . . . Driven by the theme of JOMO (the joy of missing out) and the tagline "It's What You Do in the Dark That Puts You in the Light"  (it) highlights the sacrifices these athletes make — and the elation they feel — when wholly dedicated to training for their sport."

Media buy includes spots on ESPN, NBC, ABC, MTV, and Turner. Support includes Internet and social media via YouTube, Facebook, Instagram, Twitter and Snapchat.

Spots starring Depay (identified in the ads via his Netherlands birthplace rather than ManU as his club has an official alliance with Under Armour rival adidas) and the USA Women's Gymnastics Team broke this week. Phelps is due to hit in March.

Lead agency is Droga5, NY.

People can also download UA Record to join Under Armour's fitness community via iTunes and Google Play.

Under Armour in January reported a 28% growth in net revenue to $3.96 billion and 31% growth of net revenue in Q4 to $1.1 billion, with chairman and CEO Kevin Plank specifically citing the business generated by and marketing support for such endorsers as Curry, Spieth, Copeland and Brady.

The newest chapter of our 'Rule Yourself' campaign is the natural evolution of Under Armour's training ethos," Adrienne Lofton, svp-global brand marketing for Baltimore-based Under Armour. "As a company built by athletes, we truly understand an athlete's never-ending quest to reach greatness and we want to showcase and honor their sacrifices."

According to Steve Penny, president for USA Gymnastics, "When Under Armour brought the 'Rule Yourself' concept forward, it really spoke to who our athletes are and the drive it takes to be the best. Our gymnasts dedicate the majority of every day to training and school, often beginning before everyone wakes up and after everyone has gone to bed, all to be the best they possibly can be.

"This commitment is demonstrated day in and day out for years, with the ultimate goal of achieving perfection, and that attitude and determination are what Under Armour understands better than anyone else," said Penny.

Under Armour's roster of endorsers also includes Cam Newton, Andy Murray, Lindsey Vohn, Buster Posey, Bryce Harper, recently signed Dwayne "The Rock" Johnson and a line endorsed by Muhammad Ali.

"As a company built by athletes, we truly understand an athlete's never-ending quest to reach greatness and we want to showcase and honor their sacrifices."

This past September, Under Armour signed a multi-year extension with the NFL regarding the NFL Scouting Combine, a deal that dates back to 2009.

The 2016 NFL Scouting Combine is being held this week in Lucas Oil Stadium in Indianapolis.

The agreement means that Under Armour maintains "exclusive rights as the NFL Scouting Combine's official apparel outfitter," and also will unveil an "expanded line of officially licensed Combine apparel for consumers."

"By providing this peek behind the curtain of our athlete's lives, we hope to inspire young athletes all over the world to push beyond their perceived limitations in order to achieve their ultimate goals," said Lofton. "We truly believe it's what athletes do in the dark, when no one is watching, that ultimately puts them in the spotlight they deserve."

Curry Shoes, Tech-Driven Fitness Score Big For Under Armour

Back to Home Page