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QUICK HITS

• Weekend Box Office via Comscore: 
1. Tyler Perry's Boo 2! A Madea Halloween $21.6M
2. Geostorm $13.3M
3. Happy Death Day $9.4M
4. Blade Runner 2049 $7.2M
5. Only The Brave - Sony $6M
6. The Foreigner $5.5M
7. It $3.5M
8. The Snowman 3.4M
9. American Made $3.2M
10. Kingsman: The Golden Circle $3M

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.

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Hottest Marketing Event Oct. 2017
 
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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Feb242016

With Eye On Olympics, Under Armour Begins Next Evolution Of 'Rule Yourself'

By Barry Janoff

February 23, 2016: This past summer, Under Armour launched its "Rule Yourself" global multi-platform campaign with creative that included NFL quarterback Tom Brady, ballet star Misty Copeland, NBA MVP Stephen Curry and top-ranked golfer Jordan Spieth.

The sports gear and footwear company this week continues and expands upon the campaign with Manchester United star Memphis Depay, members of the USA Gymnastics Women’s National Team and Olympic swimming icon Michael Phelps.

Depay, Phelps and the USA Women's Gymnastics Team all are hoping to play roles in the upcoming Summer Olympics in Rio de Janeiro.

According to Under Armour, this next evolution of the campaign "underscores the brand's vision of training as the focal point of an athlete's everyday life . . . Driven by the theme of JOMO (the joy of missing out) and the tagline "It's What You Do in the Dark That Puts You in the Light"  (it) highlights the sacrifices these athletes make — and the elation they feel — when wholly dedicated to training for their sport."

Media buy includes spots on ESPN, NBC, ABC, MTV, and Turner. Support includes Internet and social media via YouTube, Facebook, Instagram, Twitter and Snapchat.

Spots starring Depay (identified in the ads via his Netherlands birthplace rather than ManU as his club has an official alliance with Under Armour rival adidas) and the USA Women's Gymnastics Team broke this week. Phelps is due to hit in March.

Lead agency is Droga5, NY.

People can also download UA Record to join Under Armour's fitness community via iTunes and Google Play.

Under Armour in January reported a 28% growth in net revenue to $3.96 billion and 31% growth of net revenue in Q4 to $1.1 billion, with chairman and CEO Kevin Plank specifically citing the business generated by and marketing support for such endorsers as Curry, Spieth, Copeland and Brady.

The newest chapter of our 'Rule Yourself' campaign is the natural evolution of Under Armour's training ethos," Adrienne Lofton, svp-global brand marketing for Baltimore-based Under Armour. "As a company built by athletes, we truly understand an athlete's never-ending quest to reach greatness and we want to showcase and honor their sacrifices."

According to Steve Penny, president for USA Gymnastics, "When Under Armour brought the 'Rule Yourself' concept forward, it really spoke to who our athletes are and the drive it takes to be the best. Our gymnasts dedicate the majority of every day to training and school, often beginning before everyone wakes up and after everyone has gone to bed, all to be the best they possibly can be.

"This commitment is demonstrated day in and day out for years, with the ultimate goal of achieving perfection, and that attitude and determination are what Under Armour understands better than anyone else," said Penny.

Under Armour's roster of endorsers also includes Cam Newton, Andy Murray, Lindsey Vohn, Buster Posey, Bryce Harper, recently signed Dwayne "The Rock" Johnson and a line endorsed by Muhammad Ali.

"As a company built by athletes, we truly understand an athlete's never-ending quest to reach greatness and we want to showcase and honor their sacrifices."

This past September, Under Armour signed a multi-year extension with the NFL regarding the NFL Scouting Combine, a deal that dates back to 2009.

The 2016 NFL Scouting Combine is being held this week in Lucas Oil Stadium in Indianapolis.

The agreement means that Under Armour maintains "exclusive rights as the NFL Scouting Combine's official apparel outfitter," and also will unveil an "expanded line of officially licensed Combine apparel for consumers."

"By providing this peek behind the curtain of our athlete's lives, we hope to inspire young athletes all over the world to push beyond their perceived limitations in order to achieve their ultimate goals," said Lofton. "We truly believe it's what athletes do in the dark, when no one is watching, that ultimately puts them in the spotlight they deserve."

Curry Shoes, Tech-Driven Fitness Score Big For Under Armour

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