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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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NYSportsJournalism.com + Topic Of Requested Search

Kellogg's: Chloe Kim Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Apr112013

With The No. 1 Pick, Under Armour Selects, Signs Leon 'Deion' Sandcastle

By Barry Janoff

April 11, 2013: Under Armour's roster of athlete endorsers has gotten a little bigger and a lot more eclectic. The performance apparel and footwear company has "signed" Leon Sandcastle to a deal in anticipation of the NFL Draft later this month.

Sandcastle, the alter ego of Hall of Famer Deion Sanders, made his marketing debut via a commercial that aired during Super Bowl XLVII , via NFL Network touting its coverage of the Scouting Combine and NFL Draft. at the recent NFL Scouting Combine. The spot depicted Sanders seeking a "return" to the NFL— he played from 1989-2005, won two Super Bowls (with the San Francisco 49ers and Dallas Cowboys) and was inducted into the Pro Football Hall of Fame in 2011 — and attempting to do so as Sandcastle.

In the spot, Sandcastle is drafted No. 1 overall by the Kansas City Chiefs, and ends up on stage shaking hands with NFL commissioner Roger Goodell, who asks of Sandcastle, "Have we ever met before?"

He still is expected to go No. 1 overall on April 25 — but only in an Under Armour multi-level marketing campaign.

Sandcastle joins Sanders as Under Armour spokesman, along with Michael Phelps, Bryce Harper, Tom Brady, Arian Foster,  Brandon Jennings, Raymond Felton and other real athletes.

"I signed with Under Armour because we are like bacon and eggs, peanut butter and jelly, Edith and Archie Bunker, Weezy and George Jefferson," Sandcastle said during his Under Armour "press conference" commercial. "Now, Leon Sandcastle and Under Armour will be synonymous."

The campaign includes an alliance with the NFL Network, where Sanders works as an analyst; Internet; social media including Sandcastle's own Twitter, Facebook, Tumblr and Instagram accounts; and activation before and during the NFL Draft in New York. Under Armour has its own Sandcastle destination, which is tracking him progress now through the NFL Draft.

He also has jersey's and T-shirts for sale at NFLShop.com.

At the NFL Scouting Combine, Sandcastle got on the radar of NFL scouts and coaches with "numbers" such as a 4.2 40-yard dash, an 11'9" broad jump and a 46" vertical jump (51" including his afro). He is listed as a cornerback out of Primetime University.

Sanders, as Sandcastle, actually visited the Chiefs training complex last week, where he spoke with coaches, trainers and members of the press.

The Under Armour "signing" commercial, a "reporter" comments, "A few months ago, no one heard of Leon Sandcastle." "That's not Leon's fault," Sanders deadpans as Sandcastle. Another asks, "Where did you come from?" "It's not important where Leon came from, it's important where Leon is and where Leon is going," he replies. "Leon has never looked back over his shoulder. Leon has never been photographed looking back over his shoulder. I just tried to do it and I couldn't."

"Leon has never looked back over his shoulder. Leon has never been photographed looking back over his shoulder. I just tried to do it and I couldn't."

Sandcastle shares other details about his personal life — he wears a football helmet that "doesn't touch the afro" — and that he soon will be interviewed by Deion Sanders, obviously setting the stage for the next chapter of this NFL Network-Under Armour alliance

"You will have to watch NFL Network's Draft Week coverage to see me being interviewed by the man they call Deion 'Primetime' Sanders," says Sandcastle. (See the full spot here.)

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