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QUICK HITS

• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

MLB has released the leaders by position for the 2018 All-Star Game (as of June 19), with voting sponsored by Camping World. (Voting ends July 5 at 11:59 PM ET.)

American League: 1B José Abreu (Chicago White Sox), 2B José Altuve (Houston Astros), SS Manny Machado (Baltimore Orioles), 3B  José Ramirez (Cleveland Indians); OF Mike Trout (Los Angeles Angels). Aaron Judge (New York Yankees), Mookie Betts (Boston Red Sox); Wilson Ramos (Tampa Bay Rays), Gary Sanchez (New York Yankees); DH Victor Martinez (Detroit Tigers).

National League: 1B Freddie Freeman (Atlanta Braves), 2B Ozhaino Albies (Atlanta Braves), SS Brandon Crawford (San Francisco Giants), 3B Nolan Arenado (Colorado Rockies); OF Matt Kemp (Los Angeles Dodgers), Nick Markakis (Atlanta Braves), Bryce Harper (Washington Nationals); C Wilson Contreras (Chicago Cubs),Buster Posey (San Francisco Giants).

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

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Showtime: Jim Carrey World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Apr112013

With The No. 1 Pick, Under Armour Selects, Signs Leon 'Deion' Sandcastle

By Barry Janoff

April 11, 2013: Under Armour's roster of athlete endorsers has gotten a little bigger and a lot more eclectic. The performance apparel and footwear company has "signed" Leon Sandcastle to a deal in anticipation of the NFL Draft later this month.

Sandcastle, the alter ego of Hall of Famer Deion Sanders, made his marketing debut via a commercial that aired during Super Bowl XLVII , via NFL Network touting its coverage of the Scouting Combine and NFL Draft. at the recent NFL Scouting Combine. The spot depicted Sanders seeking a "return" to the NFL— he played from 1989-2005, won two Super Bowls (with the San Francisco 49ers and Dallas Cowboys) and was inducted into the Pro Football Hall of Fame in 2011 — and attempting to do so as Sandcastle.

In the spot, Sandcastle is drafted No. 1 overall by the Kansas City Chiefs, and ends up on stage shaking hands with NFL commissioner Roger Goodell, who asks of Sandcastle, "Have we ever met before?"

He still is expected to go No. 1 overall on April 25 — but only in an Under Armour multi-level marketing campaign.

Sandcastle joins Sanders as Under Armour spokesman, along with Michael Phelps, Bryce Harper, Tom Brady, Arian Foster,  Brandon Jennings, Raymond Felton and other real athletes.

"I signed with Under Armour because we are like bacon and eggs, peanut butter and jelly, Edith and Archie Bunker, Weezy and George Jefferson," Sandcastle said during his Under Armour "press conference" commercial. "Now, Leon Sandcastle and Under Armour will be synonymous."

The campaign includes an alliance with the NFL Network, where Sanders works as an analyst; Internet; social media including Sandcastle's own Twitter, Facebook, Tumblr and Instagram accounts; and activation before and during the NFL Draft in New York. Under Armour has its own Sandcastle destination, which is tracking him progress now through the NFL Draft.

He also has jersey's and T-shirts for sale at NFLShop.com.

At the NFL Scouting Combine, Sandcastle got on the radar of NFL scouts and coaches with "numbers" such as a 4.2 40-yard dash, an 11'9" broad jump and a 46" vertical jump (51" including his afro). He is listed as a cornerback out of Primetime University.

Sanders, as Sandcastle, actually visited the Chiefs training complex last week, where he spoke with coaches, trainers and members of the press.

The Under Armour "signing" commercial, a "reporter" comments, "A few months ago, no one heard of Leon Sandcastle." "That's not Leon's fault," Sanders deadpans as Sandcastle. Another asks, "Where did you come from?" "It's not important where Leon came from, it's important where Leon is and where Leon is going," he replies. "Leon has never looked back over his shoulder. Leon has never been photographed looking back over his shoulder. I just tried to do it and I couldn't."

"Leon has never looked back over his shoulder. Leon has never been photographed looking back over his shoulder. I just tried to do it and I couldn't."

Sandcastle shares other details about his personal life — he wears a football helmet that "doesn't touch the afro" — and that he soon will be interviewed by Deion Sanders, obviously setting the stage for the next chapter of this NFL Network-Under Armour alliance

"You will have to watch NFL Network's Draft Week coverage to see me being interviewed by the man they call Deion 'Primetime' Sanders," says Sandcastle. (See the full spot here.)

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