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NEWS REAL
• In response to the mass shooting that occurred in the early hours of August 4, 2019, The Dayton Foundation has established the Dayton Oregon District Tragedy Fund.

• "The secret of life is honesty and fair dealing. If you can fake that, you've got it made."

• "I refuse to join any club that would have me as a member."

• "I intend to live forever, or die trying." — Groucho Marx RIP 8-19-1977

• Per NBC Sports: “A plane carrying Dale Earnhardt Jr., his wife Amy and their daughter Isla rolled off the end of a runway and caught fire upon landing today (Aug. 15)  in Elizabethon (Municipal Airport), Tenn. All (five people) aboard the plane (including two pilots) are safe.”The airport is about 14 miles south of Bristol Motor Speedway, where Earnhardt Jr. was scheduled to be part of the NBC Sports crew cowering this weekend’s Nascar races.

• Continuing its expansion into the sports betting landscape, MLB has signed a multi-year partnership designating FanDuel as an “authorized gaming operator” of the league. FanDuel called it a “landmark deal” as it marks the company’s first partnership with MLB or an MLB team. MLB also has alliances in the sports betting category that include MGM Resorts International, Draftings and Sportradar. Full story here.

• For future trivia buffs: ex-NFL and Oklahoma quarterback Landry Jones has become the first player to officially sign with the XFL, which is scheduled to begin play in February 2020. Landry, who played in 19 games (five starts) during his NFL career (2013-18), mainly with the Pittsburgh Steelers, will be assigned to one of eight XFL teams via an eignt man QB draft scheduled for the fall. Financial terms were not released.
 

• Nick Kyrgios, currently ranked No. 27 in the world, has been fined $113,000 by the ATP relating to a series of incidents during his second-round loss at the Western & Southern Open Wednesday evening in Cincinnati, including five separate unsportsmanlike conduct situations, each a $20,000 fine.

• National consumer cannabidiol (CBD) brand cbdMD has signed a deal with reigning UFC heavyweight world champion, Daniel "DC" Cormier, which comes as Cormier is scheduled to defend his heavyweight title against Stipe Miocic at UFC 241 on Aug.17.

• T-Mobile said it would donate $2,000 per home run hit at the inaugural T-Mobile Little League Home Run Derby to Little League Baseball and Softball—pledging to hit at least $1 million in total donations in its first year of partnership. The money will fund participation grants to make programs more affordable for kids and families. The donation includes the $642,000 donated at the T-Mobile Home Run Derby at MLB All-Star Week.

• Seattle Seahawks QB Russell Wilson has become an investor in the MLS Seattle Sounders, along with his wife, musician Ciara; as well as rap artist Macklemore and his wife Tricia Davis. The Sounders also said that founding owner Joe Roth is leaving the club.

NBA Opening Weekend presented by Kia national TV Games 2019-20:
Oct. 22 New Orleans Pelicans vs. Toronto Raptors (TNT), Los Angeles Lakers vs. Los Angeles Clippers (TNT); Oct. 23 Boston Celtics vs. Philadelphia 76ers (ESPN), Denver  Nuggets vs. Portland Trail Blazers (ESPN); Oct. 24 Milwaukee Bucks vs. Houston Rockets (TNT), Los Angeles Clippers vs. Golden State Warriors (TNT); Oct. 25 Dallas Mavericks vs. New Orleans Pelicans (ESPN), Utah Jazz vs. Los Angeles Lakers (ESPN).

• WNBA Teams, Players Now Part Of NBA 2K20: "We have arrived!" Full story here.

• The NFL said the Pro Bowl would return to Orlando's Camping Ground Stadium for the fourth successive year, scheduled for Jan. 26, 2020. It will air live on ESPN and ESPN Deportes and be simulcast on ABC (3 PM ET). Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

NBC Sports Group and Mecum Auctions have signed a multi-year partnership extension to continue coverage of Mecum car auctions across NBC Sports through 2024.

The top-five selling cars since the start of the partnership in 2014:
1, 1964 Ford GT40 Prototype GT/104 $7M (2014)
2, 2014 Ferrari LaFerrari $4.7M (2016)
3. 1966 Ford GT40 MkI $4.4M (2016)
4. 1933 Duesenberg Model J Convertible Coupe $3.85M (2018)
5. 1971 Plymouth Hemi Cuda Convertible  $3.5 (2014)

KEEPING SCORE

World's Most Valuable Sports Franchises

1. Dallas Cowboys $5 billion, +4%
2. New York Yankees $4.6 billion +15%
3. Real Madrid $4.24 billion +4%
4. Barcelona $4.02 bilion
5. New York Knicks $4 billion +11%
6. Manchester United $3.81 billion
7. New England Patriots 43.8 billion
8. Los Angeles Lakers $3.7 billion +12%
9. Golden State Warriors $3.5 billion +13%
10. New York Giants $3.3 billion

11. Los Angeles Dodgers $3.3 billion
12. Boston Red Sox 43.2 billion
12. Los Angeles Rams $3,2 billion
14. Washington Redskins $3.1 billion
14. Chicago Cubs $3.1 billion
16. San Francisco 49ers $3.05 billion
17. Bayern Munich $3.01 billion
18. San Francisco Giants $3 billion
19. Chicago Bulls $2.9 billion
19. Chicago Bears $2.9 billion

SOURCE: FORBES

BUY SELL

Weekend Box Office Aug. 9-11
1. Hobbs & Shaw $25.4M
2. Scary Stories $20.8M
3. The Lion King $20M
4. Dora and the City of Lost Gold $17M
5. Once Upon a Time in Hollywood $11.6M
6. The Art of Racing in the Rain $8.1M
7. The Kitchen $5.5M
8. Spider-Man Far From Home $5.3M
9. Toy Story 4 $4.4M
10. Bring the Soul $2.3M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Thursday
Jul202017

Misty Copeland Leads Strong Women In Under Armour 'Unlike Any' Campaign

By Barry Janoff

July 19, 2017: In its on-going quest to be the sports footwear and apparel company of popular choice but with an attitude that separates itself from its category rivals, Under Armour lhas aunched a global marketing campaign, "Unlike Any."

The multi-platform effort, under the brand’s umbrella I Will tag, features women who are leaders and/or face challenges and handle them with strength, determination and beauty.

The roster includes Under Armour veteran spokeswoman Misty Copeland,  principal ballerina  for the American Ballet Theatre; Harlem Run Crew founder Alison Désir; world champion sprinter Natasha Hastings; and two new brand spokeswomen: professional stuntwoman Jessie Graff, and Chinese taekwondo champion and actress Zoe Zhang (Lanxin Zhang).

A spot featuring champion alpine skier Lindsey Vonn will premiere in Fall 2017.

Paraplympic athlete Fleur Jong stars in a spot under the title, "Unwavering Will."

According to Under Armour, "To portray these women as Unlike Any, (we) captured 360-degree rotations of their athleticism from every angle, paying homage to the movements that have driven their incredible achievements."

Each of their stories "takes form in a set of tributes — poetry crafted specifically for each athlete at the peak of their performance — from spoken word artists who were inspired to craft a lyrical work in honor of each athlete’s story and transcendent ability," per Under Armour.

The campaign, to support the company’s Fall / Winter 2017 women’s collection, will see significant activation in U.S., Europe and China, as well as other Under Armour markets.

The effort will include more than 200 pieces of content for TV, digital and social platforms and POP. Under Armour said it is working with such media partners as Facebook, YouTube, Pinterest, Snapchat, Refinery29, Well + Good, Soundcloud, iTunes and Google Play to reach consumers.

Lead agency is Droga5.

"We’ve built the women’s category at Under Armour on a foundation of innovative products and storytelling that champions her athletic performance,” Pam Catlett, sip and GM for Women’s at Under Armour, said in a statement.

“We will continue to break new ground with our women’s business by consistently recognizing the ways in which women are re-defining the athletic experience and by creating great product that meets her evolving needs."

In Misty’s creative, we see her dancing and moving with words by Saul Williams. "The systemic structure built to keep me in place is the stage I dance on. Black. And woman. Mothership. My mother’s hips beheld deep space. Astronaut of corporal grace."

Stuntwoman Jessie Graff seems to defy gravity in her spot, with words by Kojey Radical. "I want to know what it feels like to leap from cloud to cloud and not look down once. I want to know how you skip across the stars and use the moon as a landing mode.I looked onwards in awe and said, ‘Teach me. Teach me to fly through the air like the first flight of Pegasus."

Each spot ends with the line, "Remind me what it’s like to to be unlike any."

According to Adrienne Lofton, svp-global brand management, for Under Armour, "Each of our athletes in this campaign have shattered expectations and challenged the status quo on their respective playing fields. For ‘Unlike Any’, we set out to celebrate and elevate our athletes to where they belong – above gender roles, above labels, and above convention.

"Our unique approach was to create these unexpected films that honor our athletes with powerful poems from the hearts and minds of some of the most thought-provoking artists in the world. Our brand aims to inspire women everywhere to continue making history in their own lives and this campaign is a reminder that we stand for and with her," said Lofton.

Under Armour "Unlike Any"

Misty Copeland

Jessie Graff

Natasha Hastings

Allison Désir

Zoe Zhang

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