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• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are in Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which could be the 75th anniversary of the NBA event.
• The Disney Co. is acquiring major assets of 21st Century Fox for $52.4 billion. 21st Century Fox said it would spinoff "Fox Broadcasting Co., Fox Sports, Fox News, Fox Television Stations and a handful of other assets into a new company." The deal brings to Disney key assets of major properties it did not own, including Marvel's X-Men and the first movie in the Star Wars franchise (Star Wars: A New Hope). Also included is FX Networks, National Geographic, 300-plus international channels, 22 regional sports networks and Fox’s 30% stake in Hulu.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

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TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

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NYSportsJournalism.com + Topic Of Requested Search

Nissan: 'Minature Wash' 'Star Wars Jedi' Ads Below

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CFB Title Games '21-24
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Cancer Drives Home
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Jul202017

Misty Copeland Leads Strong Women In Under Armour 'Unlike Any' Campaign

By Barry Janoff

July 19, 2017: In its on-going quest to be the sports footwear and apparel company of popular choice but with an attitude that separates itself from its category rivals, Under Armour lhas aunched a global marketing campaign, "Unlike Any."

The multi-platform effort, under the brand’s umbrella I Will tag, features women who are leaders and/or face challenges and handle them with strength, determination and beauty.

The roster includes Under Armour veteran spokeswoman Misty Copeland,  principal ballerina  for the American Ballet Theatre; Harlem Run Crew founder Alison Désir; world champion sprinter Natasha Hastings; and two new brand spokeswomen: professional stuntwoman Jessie Graff, and Chinese taekwondo champion and actress Zoe Zhang (Lanxin Zhang).

A spot featuring champion alpine skier Lindsey Vonn will premiere in Fall 2017.

Paraplympic athlete Fleur Jong stars in a spot under the title, "Unwavering Will."

According to Under Armour, "To portray these women as Unlike Any, (we) captured 360-degree rotations of their athleticism from every angle, paying homage to the movements that have driven their incredible achievements."

Each of their stories "takes form in a set of tributes — poetry crafted specifically for each athlete at the peak of their performance — from spoken word artists who were inspired to craft a lyrical work in honor of each athlete’s story and transcendent ability," per Under Armour.

The campaign, to support the company’s Fall / Winter 2017 women’s collection, will see significant activation in U.S., Europe and China, as well as other Under Armour markets.

The effort will include more than 200 pieces of content for TV, digital and social platforms and POP. Under Armour said it is working with such media partners as Facebook, YouTube, Pinterest, Snapchat, Refinery29, Well + Good, Soundcloud, iTunes and Google Play to reach consumers.

Lead agency is Droga5.

"We’ve built the women’s category at Under Armour on a foundation of innovative products and storytelling that champions her athletic performance,” Pam Catlett, sip and GM for Women’s at Under Armour, said in a statement.

“We will continue to break new ground with our women’s business by consistently recognizing the ways in which women are re-defining the athletic experience and by creating great product that meets her evolving needs."

In Misty’s creative, we see her dancing and moving with words by Saul Williams. "The systemic structure built to keep me in place is the stage I dance on. Black. And woman. Mothership. My mother’s hips beheld deep space. Astronaut of corporal grace."

Stuntwoman Jessie Graff seems to defy gravity in her spot, with words by Kojey Radical. "I want to know what it feels like to leap from cloud to cloud and not look down once. I want to know how you skip across the stars and use the moon as a landing mode.I looked onwards in awe and said, ‘Teach me. Teach me to fly through the air like the first flight of Pegasus."

Each spot ends with the line, "Remind me what it’s like to to be unlike any."

According to Adrienne Lofton, svp-global brand management, for Under Armour, "Each of our athletes in this campaign have shattered expectations and challenged the status quo on their respective playing fields. For ‘Unlike Any’, we set out to celebrate and elevate our athletes to where they belong – above gender roles, above labels, and above convention.

"Our unique approach was to create these unexpected films that honor our athletes with powerful poems from the hearts and minds of some of the most thought-provoking artists in the world. Our brand aims to inspire women everywhere to continue making history in their own lives and this campaign is a reminder that we stand for and with her," said Lofton.

Under Armour "Unlike Any"

Misty Copeland

Jessie Graff

Natasha Hastings

Allison Désir

Zoe Zhang

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