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What Are You Watching In May 2018
 
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QUICK HITS

• The Cleveland Browns have been named as the team to be featured in HBO’s 2018 series Hard Knocks. The Browns were 0-16 last season and then selected QB Baker Mayfield with the overall No. 1 pick. This year’s series is schedule to debut Aug. 7.

• The Alliance of American Football named Alliance Salt Lake City as its fourth market (Atlanta, Memphis, Orlando) and Dennis Erickson as the team’s head coach. Alliance Salt Lake home games will be played at Rice-Eccles Stadium, home to University of Utah football. Phoenix is expected to be named the fifth city today.

• For the third year, NFL partner Hyundai is hosting the Hyundai Youth Football Camp giving children ages 7 to 13 the chance to take the field and learn from their favorite teams and players. Sessions will be held in Pittsburgh, South Florida, Minnesota, Arizona, Los Angeles, the New York City area and Houston.

KEEPING SCORE

2018 NBA Draft Presented by State Farm Order (To Date)
(Barclays Center Brooklyn, NY June 21 (ESPN)

1. Phoenix Suns
2. Sacramento Kings
3. Atlanta Hawks
4. Memphis Grizzlies
5. Dallas Mavericks
6. Orlando Magic
7. Chicago Bulls
8. Cleveland Cavaliers (from Brooklyn Nets)
9. New York Knicks
10. Philadelphia 76ers (from Los Angeles Lakers)

BUY SELL

WEEKEND BOX OFFICE (May 11-13)
1. Avengers: Infinity War $61.8M
2. Life of the Party $18.5M
3. Breaking In $16.5M
4. Overboard $10.1M
5. A Quiet Place $6.4M
6. I Feel Pretty $3.7M
7. Rampage $3.4M
8. Tully $2.2M
9. Black Panther $1.9M
10. Blockers $1.1M
SOURCE COMSCORE

SEARCH

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Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Mar192014

Unilever Awash In Sea Of NCAA Hoops Activation With Dove Men+Care, Degree

By Barry Janoff

March 18, 2014: Jay Wright, the head men's basketball coach for Villanova, and Frank Vogel, head coach of the NBA's Indiana Pacers, are the two newest spokespersons for Dove Men+Care who will share stories about life, basketball and feeling comfortable in their own skin.
 
The pair take a lead role in the men's grooming brand's March Madness activations, which operate under the umbrella theme "Easy Decisions," which proposes that while decisions are tough for coaches and fans, Dove Men+Care, a division of official NCAA marketing partner Unilever, can make them easier.

"Vogel and Wright are experienced decision makers who have to make incredibly tough choices under pressure and while on the clock," Rob Candelino, vp-Unilever Skincare, said in a statement. "Dove Men+Care has partnered with these top decision makers to show guys everywhere that no matter what type of tough every day choices they face, choosing products with more care for your skin is an easy decision."

Concurrently, Dove Men+Care sibling Degree Men, the official locker room products of the NCAA, has unveiled "Clash of the Underdogs," described as a "series of brackets that place history's favorite March Madness underdog victories against each other, and gives fans the chance to vote for the greatest of all time."

Participants are eligible to win a trip to the NCAA Men's Final Four next year in Indianapolis. (Details here.)

The Degree Men effort is being fronted by Stephen Curry of the NBA's Golden State Warriors and a veteran of the hoops tournament when he played for Davidson.

Wright and Vogel appear in TV and online spots for Dove Men+Care where they are asked to make a decision, and also talk about how making the correct decisions is the difference between success and failure.

The Dove Men+Care campaign also seeks to aid fans in making decisions about their brackets and in entering a March Madness sweepstakes that offers the opportunity to win such prizes as tickets to the 2015 men's hoops tournament, NCAA gift cards and a $50,000 deluxe home theater from LG Electronics. (Details here.)

Degree Men has created at its YouTube Web site a series of videos, directed by Grammy winner John Legend, "showcasing how Stephen Curry pushes himself to Do:More off the court in order to improve on the court."

"Degree Men is proud to partner with pro basketball guard Stephen Curry and the NCAA and to give fans the chance to vote on the greatest March Madness underdog moment of all time," Matthew McCarthy, senior marketing director for Unilever North America, said in a statement. "

To tie-in with the tournament, Degree Men has hit retail with a limited-edition NCAA basketball-themed Sport Defense deodorant stick with MotionSense Technology "to help guys stay ahead of odor and sweat during those buzz-beating moments."

Last year's Dove Men+Care March Madness effort featured Dwyane Wade of the NBA's Miami Heat and ESPN college analyst Jay Bilas. Dove Men+Care was one of the ten Sports Marketers of the Year for 2013 as named by NYSportsJournalism.

Other Dove Men+Care spokesmen have included John McEnroe, Shaquille O'Neal, Steve Nash, Magic Johnson, Drew Brees, Albert Pujols. Stewart Cink and Davis Love III.

Official NCAA corporate champions are AT&T, Capital One and Coca-Cola. Official corporate partners are Allstate, Buffalo Wild Wings, Buick, Burger King, Enterprise, Infiniti, LG, Lowe’s, Nabisco, Northwestern Mutual, Reese’s (Hershey’s), Unilever and UPS.

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