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QUICK HITS

• Weekend Box Office via Comscore: 
1. Tyler Perry's Boo 2! A Madea Halloween $21.6M
2. Geostorm $13.3M
3. Happy Death Day $9.4M
4. Blade Runner 2049 $7.2M
5. Only The Brave - Sony $6M
6. The Foreigner $5.5M
7. It $3.5M
8. The Snowman 3.4M
9. American Made $3.2M
10. Kingsman: The Golden Circle $3M

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.

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Hottest Marketing Event Oct. 2017
 
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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Mar192014

Unilever Awash In Sea Of NCAA Hoops Activation With Dove Men+Care, Degree

By Barry Janoff

March 18, 2014: Jay Wright, the head men's basketball coach for Villanova, and Frank Vogel, head coach of the NBA's Indiana Pacers, are the two newest spokespersons for Dove Men+Care who will share stories about life, basketball and feeling comfortable in their own skin.
 
The pair take a lead role in the men's grooming brand's March Madness activations, which operate under the umbrella theme "Easy Decisions," which proposes that while decisions are tough for coaches and fans, Dove Men+Care, a division of official NCAA marketing partner Unilever, can make them easier.

"Vogel and Wright are experienced decision makers who have to make incredibly tough choices under pressure and while on the clock," Rob Candelino, vp-Unilever Skincare, said in a statement. "Dove Men+Care has partnered with these top decision makers to show guys everywhere that no matter what type of tough every day choices they face, choosing products with more care for your skin is an easy decision."

Concurrently, Dove Men+Care sibling Degree Men, the official locker room products of the NCAA, has unveiled "Clash of the Underdogs," described as a "series of brackets that place history's favorite March Madness underdog victories against each other, and gives fans the chance to vote for the greatest of all time."

Participants are eligible to win a trip to the NCAA Men's Final Four next year in Indianapolis. (Details here.)

The Degree Men effort is being fronted by Stephen Curry of the NBA's Golden State Warriors and a veteran of the hoops tournament when he played for Davidson.

Wright and Vogel appear in TV and online spots for Dove Men+Care where they are asked to make a decision, and also talk about how making the correct decisions is the difference between success and failure.

The Dove Men+Care campaign also seeks to aid fans in making decisions about their brackets and in entering a March Madness sweepstakes that offers the opportunity to win such prizes as tickets to the 2015 men's hoops tournament, NCAA gift cards and a $50,000 deluxe home theater from LG Electronics. (Details here.)

Degree Men has created at its YouTube Web site a series of videos, directed by Grammy winner John Legend, "showcasing how Stephen Curry pushes himself to Do:More off the court in order to improve on the court."

"Degree Men is proud to partner with pro basketball guard Stephen Curry and the NCAA and to give fans the chance to vote on the greatest March Madness underdog moment of all time," Matthew McCarthy, senior marketing director for Unilever North America, said in a statement. "

To tie-in with the tournament, Degree Men has hit retail with a limited-edition NCAA basketball-themed Sport Defense deodorant stick with MotionSense Technology "to help guys stay ahead of odor and sweat during those buzz-beating moments."

Last year's Dove Men+Care March Madness effort featured Dwyane Wade of the NBA's Miami Heat and ESPN college analyst Jay Bilas. Dove Men+Care was one of the ten Sports Marketers of the Year for 2013 as named by NYSportsJournalism.

Other Dove Men+Care spokesmen have included John McEnroe, Shaquille O'Neal, Steve Nash, Magic Johnson, Drew Brees, Albert Pujols. Stewart Cink and Davis Love III.

Official NCAA corporate champions are AT&T, Capital One and Coca-Cola. Official corporate partners are Allstate, Buffalo Wild Wings, Buick, Burger King, Enterprise, Infiniti, LG, Lowe’s, Nabisco, Northwestern Mutual, Reese’s (Hershey’s), Unilever and UPS.

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