As the 2010 season approaches, the UFL deals with financial and expansion challenges as its first national marketing campaign is ready to launch. MORE

UFL sends a call to Hollywood, gets cheering up from icon Betty Boop. MORE

On the heels of a productive league meeting, the UFL has delayed the release of its 2010 schedule due to what it calls "unforeseen circumstances." MORE

The fledgling football league has signed Electric Beverage Co. as a marketing partner, whose Title ElectoEnergy Drink will be presenting sponsor of the first UFL title game. MORE

Marketers send premiere UFL season out in style. MORE

As part of its new deal with the first-year UFL, ticket broker StubHub gets its logo placed front and center on team football helmets. MORE