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POLL POSITION
Sports Marketer of the Year
 
pollcode.com free polls
QUICK HITS

• Winter Games Brand Awareness
Which of the following brands have you seen an ad for in the past two weeks during Winter Olympics?
1. Coca-Cola 45.4
2. Liberty Mutual 25.3
3. Samsung 24.5
4. NBC 23.7
5. Chobani 16.3
6. United 14.4
7. NBCSN 10.9
8. Intel 9.1
9. Dow 3.2
10. Panasonic 2.9
SOURCE YouGov

• This wknd all 30 MLB teams (including players, coaches, managers and umpires) will wear caps to honor before games, with option to wear the caps  in-game. Players will sign caps and auction them to raise money for Broward Education Foundation to benefit the official Victims' Fund.

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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NYSportsJournalism.com + Topic Of Requested Search

MLB: Stoneman Douglas Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Jan182018

United Turns Team USA Athletes, Employees Into Winter Games Superheroes

By Barry Janoff

January 18, 2018: United, the official airline for the U.S. Olympic Committee and Team USA, knows about flying and other feats of strength, and has morphed the six members of Team United as well as employees of United into people who use their skills to make extraordinary things happen.

The multi-platform campaign, under the umbrella “Superheroes,” breaks with about four weeks to go to the start of the Winter Games in South Korea.

According to United, “’Superheroes’ celebrates the six U.S. Olympic and Paralympic athletes sponsored by United and their extraordinary moves on the slopes and ice, as well as six United employees selected to represent the 90,000 United team members who go above and beyond to get customers to their destinations safely, comfortably and on time.”

The campaign will run on TV (including during NBC’s coverage of the Games Feb. 8-25 and Paralympic Games Marc 8-18), online, print, outdoor, in airports and on-board United aircraft throughout the Games.

An online element “unlocks” trading cards of Team United in superhero garb.

Lead agency is McGarryBowen.

The six members of Team United have been bestowed with superhero names and powers, including:

Gus Kenworthy aka Air Raider (freeskier): “His power of flight is only matched by his perpetual chase of the origins of winter and how to harness its energy.”

Jamie Anderson aka Arctic Angel (snowboarder): “Protector of the mountains' most precious resource, fresh powder.”
 
• J.R. Celski aka Ice Lightning (speedster): “Quicker than a bolt in a storm . . . a blur for even those with the keenest eye.”

• Erin Hamlin' aka The Rocket (luger): “Power of speed and invisibility leaves the competition at the starting line.”
 
Nathan Chen aka King Quad (figure skater): “Can take any material and spin it into gold.”
 
• Nikko Landeros aka The Fury  (Paralympic sled hockey): Defender of all that need preservation . . . brings his power of intensity to the ice in search of the coveted trio of gold.”

"The tie between superheroes and Team USA athletes is clear — they are regular people who use their exceptional talents to accomplish the incredible,d" Mark Krolick, vp-marketing for United Airlines, said in a statement.

"For close to four decades, our employees have called upon their unique skills — transporting hundreds of thousands of customers every day, while working in rapidly changing weather conditions and providing exceptional service — to give the 'power of flight' to Team USA athletes, getting them to competitions around the globe."

The members of United Airlines participating in the campaign also have been granted superhero names and powers, including:

• “Sky Runner” Nancy Barteczko, a Chicago-based pilot “who soars gracefully at cruising altitude, only touching down to deliver passengers to their destinations across the globe.”

• “Departicus” Lemont Penn, customer service rep at LAX and “guardian of all those making passage, day or night.”

• "Winged Wonder” Karla Gonzales De La Torre, a flight attendant based in New York/Newark “with the ultimate triumvirate of powers: safety, hydration and fuel.”

• “Agent Cargo” Craig Cosentino, ramp/baggage worker at SFX “with the strength of a thousand people.”

• “Storm Tamer" Michael Murgaditchian, a Chicago operations expert “capable of parting even the most menacing clouds to grant safe passage for all on board.”

• “Directionator,” Chicago-based wing-walker Michael Turner who “uses his power of navigation and glowing orbs of exploration to guide planes to their gates.”

United has gone all-in with the Hollywood superhero creative, with the campaign directed by Martin Campbell (GoldenEye, Casino Royale) and music composer Brian Tyler (The Avengers, Iron Man, The Fast and the Furious franchises).

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Deloitte Sets Sights On Winter Olympics Support

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NBC To Go Live Nationwide For ’18 Winter Games


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