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NEWS REAL

• NBC Sports and the Premier League are partnering to present their second Premier League Mornings Live, scheduled to take place in New York on Saturday, Dec. 8. The event will include a turf pitch, the Premier League trophy, club mascots and special guests. The initial fan fest in September was attended by more than 2,000 on a rooftop overlooking the U.S. Capitol in Washington D.C.

• NBC Sports’ inaugural presentation of the IMSA SportsCar Championship begins Saturday, Jan. 26, 2019, with live coverage of the 57th Rolex 24 at Daytona (Daytona Beach, Fla.), as part of more than 100 hours of IMSA programming set to air across NBC, NBCSN, NBCSports.com and the NBC Sports app throughout the upcoming 2019 season.

Forbes is reporting that the Seattle Mariners home stadium which has been known as Safeco Field since 1999, will be renamed via a new naming rights deal with T-Mobile beginning with the 2019 MLB season. The naming rights deal with Safeco Insurance — 20 years for $40 million — expired this past season and Safeco decided not to renew. The T-Mobile deal could be for upward of $6 million per year.

• Between now and Nov. 19, every use of #SaluteToService on Twitter will generate a $5 donation, up to $5 million, to the NFL’s military non-profit partners – including the Pat Tillman Foundation, TAPS, USO, Wounded Warrior Project and the Bob Woodruff Foundation.

POLL POSITION

MLB MOY, MVP, CY Young, ROY

AL ROOKIE OF THE YEAR
• Shohei Ohtani, RHP/DH Los Angeles Angels

NL ROOKIE OF THE YEAR
• Ronald Acuna Jr., OF Atlanta Braves

AL MANAGER OF THE YEAR
• Bob Melvin Oakland A's

NL MANAGER OF THE YEAR
• Brian Snitker Atlanta Braves

AL MOST VALUABLE PLAYER
• Mookie Betts, OF Boston Red Sox

NL MOST VALUABLE PLAYER
• Christian Yelich, OF Milwaukee Brewers

AL CY YOUNG
• Blake Snell Tampa Bay Rays

NL CY YOUNG
• Jacob deGrom New York Mets

KEEPING SCORE

All-Time NBA Scoring Leaders (To Date)

1. Kareem Abdul-Jabbar 38, 387
2. Karl Malone 36,928
3. Kobe Bryant 33,643
4. Michael Jordan 32.292
5. LeBron James 31.425*
6. Wilt Chamberlain 31.419
7. Dirk Nowitzki 31,187*
8. Shaquille O’Neal 28,596
9. Moses Malone 27,409
10. Elvin Hays 27,313
11. Hakeem Olajuwon 26,946
12. Oscar Robertson 26,710
13. Dominique Wilkins 26,668
14. Tim Duncan 26,496
15. Paul Pierce 26,397
19. Carmelo Anthony 25,551*
22. Vince Carter 24,967*
30. Dwayne Wade 22,211*
*Still Active

BUY SELL

Weekend Box Office Nov. 16-18
1. Fantastic Beasts Crimes of Grindelwald $62.2M
2. The Grinch $38.1M
3. Bohemian Rhapsody $15.7M
4. Instant Family $14.7M
5. Widows $12.3M
6. Nutcracker and the Four Realms $4.7M
7. A Star is Born $4.3M
8. Overlord $3.8M
9. Girl in the Spider’s Web $2.5M
10. Burn the Stage $2.3M

SOURCE: COMSCORE.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Nike: Odell Beckham Jr. See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Jan182018

United Turns Team USA Athletes, Employees Into Winter Games Superheroes

By Barry Janoff

January 18, 2018: United, the official airline for the U.S. Olympic Committee and Team USA, knows about flying and other feats of strength, and has morphed the six members of Team United as well as employees of United into people who use their skills to make extraordinary things happen.

The multi-platform campaign, under the umbrella “Superheroes,” breaks with about four weeks to go to the start of the Winter Games in South Korea.

According to United, “’Superheroes’ celebrates the six U.S. Olympic and Paralympic athletes sponsored by United and their extraordinary moves on the slopes and ice, as well as six United employees selected to represent the 90,000 United team members who go above and beyond to get customers to their destinations safely, comfortably and on time.”

The campaign will run on TV (including during NBC’s coverage of the Games Feb. 8-25 and Paralympic Games Marc 8-18), online, print, outdoor, in airports and on-board United aircraft throughout the Games.

An online element “unlocks” trading cards of Team United in superhero garb.

Lead agency is McGarryBowen.

The six members of Team United have been bestowed with superhero names and powers, including:

Gus Kenworthy aka Air Raider (freeskier): “His power of flight is only matched by his perpetual chase of the origins of winter and how to harness its energy.”

Jamie Anderson aka Arctic Angel (snowboarder): “Protector of the mountains' most precious resource, fresh powder.”
 
• J.R. Celski aka Ice Lightning (speedster): “Quicker than a bolt in a storm . . . a blur for even those with the keenest eye.”

• Erin Hamlin' aka The Rocket (luger): “Power of speed and invisibility leaves the competition at the starting line.”
 
Nathan Chen aka King Quad (figure skater): “Can take any material and spin it into gold.”
 
• Nikko Landeros aka The Fury  (Paralympic sled hockey): Defender of all that need preservation . . . brings his power of intensity to the ice in search of the coveted trio of gold.”

"The tie between superheroes and Team USA athletes is clear — they are regular people who use their exceptional talents to accomplish the incredible,d" Mark Krolick, vp-marketing for United Airlines, said in a statement.

"For close to four decades, our employees have called upon their unique skills — transporting hundreds of thousands of customers every day, while working in rapidly changing weather conditions and providing exceptional service — to give the 'power of flight' to Team USA athletes, getting them to competitions around the globe."

The members of United Airlines participating in the campaign also have been granted superhero names and powers, including:

• “Sky Runner” Nancy Barteczko, a Chicago-based pilot “who soars gracefully at cruising altitude, only touching down to deliver passengers to their destinations across the globe.”

• “Departicus” Lemont Penn, customer service rep at LAX and “guardian of all those making passage, day or night.”

• "Winged Wonder” Karla Gonzales De La Torre, a flight attendant based in New York/Newark “with the ultimate triumvirate of powers: safety, hydration and fuel.”

• “Agent Cargo” Craig Cosentino, ramp/baggage worker at SFX “with the strength of a thousand people.”

• “Storm Tamer" Michael Murgaditchian, a Chicago operations expert “capable of parting even the most menacing clouds to grant safe passage for all on board.”

• “Directionator,” Chicago-based wing-walker Michael Turner who “uses his power of navigation and glowing orbs of exploration to guide planes to their gates.”

United has gone all-in with the Hollywood superhero creative, with the campaign directed by Martin Campbell (GoldenEye, Casino Royale) and music composer Brian Tyler (The Avengers, Iron Man, The Fast and the Furious franchises).

Coca-Cola Celebrates 90-Year Olympic Alliance

Games Afoot For Under Armour, Team Canada

USOC Partner Comcast Names Winter Games Team Athletes

The Hartford Ramping Up 'I Will' Campaign For 2018 Paralympics

Ashley Wagner Trades Her Skates For Bridgestone Tires

J.M. Smucker Loading Winter Games With Brands, Athletes, Pups

Hershey’s Bringing Gold To The Winter Olympics

Kellogg's Has Athletes, Marketing, Boxes For Winter Games

NBCU Sees $1B Ad Revenue From Winter Games, Super Bowl LII

USOC, NBC Plan 100 Days Out Activation For '18 Olympics

Toyota Mobilizes Campaign For Winter Games

USOC Puts Priorities In Focus For 2018 Winter Olympics

Nabisco Feasts On Multi-Platform Campaign For '18 Games

Deloitte Sets Sights On Winter Olympics Support

Shiffrin, Kim, Knight, Lead 40 Team Visa Athletes Worldwide To Winter Olympics

Intel To Bring Tech Innovation, VR, Drones To Olympics As IOC Partner

NBC To Go Live Nationwide For ’18 Winter Games


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