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What Are You Watching In May 2018
 
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QUICK HITS

• "Following an exciting and successful event in Dallas, we're thrilled to take the NFL draft to Nashville. The city has a passionate fan base and offers iconic locations that will enable us to expand the Draft in unique ways," said NFL commissioner Roger Goodell: April 25-27, 2019, spanning across multiple landmarks in Nashville's historic downtown district.

• The University of Phoenix Stadium in Glendale, Arizona will host Super Bowl LVII in 2023 and the Mercedes-Benz SuperDome in New Orleans will host Super Bowl LVIII in 2024, per the NFL.

• Telemundo Deportes, the exclusive Spanish-language home of the 2018 FIFA World Cup Russia, said the theme song and music production package for its broadcast on Telemundo and Universo, would be “Sueño de Campeones” (“Champions Dream") by Emmy Award winning composer and producer Yoav Goren. “Sueño de Campeones” is an "extensive music package supporting Telemundo Deportes’ coverage of the soccer tournament."

KEEPING SCORE

Upcoming Super Bowls

Super Bowl LIII Feb. 3, 2019 Mercedes-Benz Stadium, Atlanta (CBS)
Super Bowl LIV Feb. 2, 2020 Hard Rock Stadium, Miami (FOX)
Super Bowl LV Feb. 7, 2021 Raymond James Stadium, Tampa (NBC)
Super Bowl LVI Feb. 6, 2022 Los Angeles Stadium, Inglewood, CA (CBS)
Super Bowl LVII Feb. 5, 2023 University of Phoenix Stadium, Glendale, AZ (Fox)
Super Bowl LVIII Feb. 4, 2024 Mercedes-Benz SuperDome, New Orleans (NBC)

Source: NFL

BUY SELL

WEEKEND BOX OFFICE (May 18-20)
1. Deadpool 2 - 20th Century Fox - $125M
2. Avengers: Infinity War - Disney - $28.7M
3. Book Club - Paramount - $12.5M
4. Life Of The Party - Warner Bros. - $7.7M
5. Breaking In - Universal - $6.5M
6. Show Dogs - Open Road - $6M
7. Overboard - Lionsgate - $4.7M
8. A Quiet Place - Paramount - $4M
9. Rampage - Warner Bros. - $1.5M
10. Feel Pretty - STX Entertainment - $1.2M
11. Super Troopers 2 - 20th Century Fox - $1.1M
12. Black Panther - Disney - $0.8M
SOURCE COMSCORE

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NYSportsJournalism.com + Topic Of Requested Search

ESPN: WNBA 'Life: Bossy' More Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Jan182018

United Turns Team USA Athletes, Employees Into Winter Games Superheroes

By Barry Janoff

January 18, 2018: United, the official airline for the U.S. Olympic Committee and Team USA, knows about flying and other feats of strength, and has morphed the six members of Team United as well as employees of United into people who use their skills to make extraordinary things happen.

The multi-platform campaign, under the umbrella “Superheroes,” breaks with about four weeks to go to the start of the Winter Games in South Korea.

According to United, “’Superheroes’ celebrates the six U.S. Olympic and Paralympic athletes sponsored by United and their extraordinary moves on the slopes and ice, as well as six United employees selected to represent the 90,000 United team members who go above and beyond to get customers to their destinations safely, comfortably and on time.”

The campaign will run on TV (including during NBC’s coverage of the Games Feb. 8-25 and Paralympic Games Marc 8-18), online, print, outdoor, in airports and on-board United aircraft throughout the Games.

An online element “unlocks” trading cards of Team United in superhero garb.

Lead agency is McGarryBowen.

The six members of Team United have been bestowed with superhero names and powers, including:

Gus Kenworthy aka Air Raider (freeskier): “His power of flight is only matched by his perpetual chase of the origins of winter and how to harness its energy.”

Jamie Anderson aka Arctic Angel (snowboarder): “Protector of the mountains' most precious resource, fresh powder.”
 
• J.R. Celski aka Ice Lightning (speedster): “Quicker than a bolt in a storm . . . a blur for even those with the keenest eye.”

• Erin Hamlin' aka The Rocket (luger): “Power of speed and invisibility leaves the competition at the starting line.”
 
Nathan Chen aka King Quad (figure skater): “Can take any material and spin it into gold.”
 
• Nikko Landeros aka The Fury  (Paralympic sled hockey): Defender of all that need preservation . . . brings his power of intensity to the ice in search of the coveted trio of gold.”

"The tie between superheroes and Team USA athletes is clear — they are regular people who use their exceptional talents to accomplish the incredible,d" Mark Krolick, vp-marketing for United Airlines, said in a statement.

"For close to four decades, our employees have called upon their unique skills — transporting hundreds of thousands of customers every day, while working in rapidly changing weather conditions and providing exceptional service — to give the 'power of flight' to Team USA athletes, getting them to competitions around the globe."

The members of United Airlines participating in the campaign also have been granted superhero names and powers, including:

• “Sky Runner” Nancy Barteczko, a Chicago-based pilot “who soars gracefully at cruising altitude, only touching down to deliver passengers to their destinations across the globe.”

• “Departicus” Lemont Penn, customer service rep at LAX and “guardian of all those making passage, day or night.”

• "Winged Wonder” Karla Gonzales De La Torre, a flight attendant based in New York/Newark “with the ultimate triumvirate of powers: safety, hydration and fuel.”

• “Agent Cargo” Craig Cosentino, ramp/baggage worker at SFX “with the strength of a thousand people.”

• “Storm Tamer" Michael Murgaditchian, a Chicago operations expert “capable of parting even the most menacing clouds to grant safe passage for all on board.”

• “Directionator,” Chicago-based wing-walker Michael Turner who “uses his power of navigation and glowing orbs of exploration to guide planes to their gates.”

United has gone all-in with the Hollywood superhero creative, with the campaign directed by Martin Campbell (GoldenEye, Casino Royale) and music composer Brian Tyler (The Avengers, Iron Man, The Fast and the Furious franchises).

Coca-Cola Celebrates 90-Year Olympic Alliance

Games Afoot For Under Armour, Team Canada

USOC Partner Comcast Names Winter Games Team Athletes

The Hartford Ramping Up 'I Will' Campaign For 2018 Paralympics

Ashley Wagner Trades Her Skates For Bridgestone Tires

J.M. Smucker Loading Winter Games With Brands, Athletes, Pups

Hershey’s Bringing Gold To The Winter Olympics

Kellogg's Has Athletes, Marketing, Boxes For Winter Games

NBCU Sees $1B Ad Revenue From Winter Games, Super Bowl LII

USOC, NBC Plan 100 Days Out Activation For '18 Olympics

Toyota Mobilizes Campaign For Winter Games

USOC Puts Priorities In Focus For 2018 Winter Olympics

Nabisco Feasts On Multi-Platform Campaign For '18 Games

Deloitte Sets Sights On Winter Olympics Support

Shiffrin, Kim, Knight, Lead 40 Team Visa Athletes Worldwide To Winter Olympics

Intel To Bring Tech Innovation, VR, Drones To Olympics As IOC Partner

NBC To Go Live Nationwide For ’18 Winter Games


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