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POLL POSITION
Sports Marketer Of The Year 2018

 

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NEWS REAL

• Manchester United has signed a multi-year deal with Marriott International, with multi-platform marketing including access to on-field & player experiences for 120M members of the Marriott BonVoy travel program.

• PepsiCo is acquiring the CytoSport supplements brand from Hormel, which includes the Muscle Milk line.

• MLS Los Angeles Galaxy has signed a deal naming Mescal El Silencio, a specially crafted mezcal label based in Los Angeles, as an official partner for the team and its venue, Dignity Health Sports Park. The alliance, being called the first mescal deal for a pro sports team, includes a Mezcaleria El Silencio bar on the main concourse.

• MLS FC Dallas has signed a pact naming Heineken as the official import beer for the club and Toyota Stadium. The alliance also make Heineken USA a founding partner for the National Soccer Hall of Fame, which recently opened in Toyota Stadium.

• Lisa Borders, who in October resigned from her position as president for the WNBA to become president and CEO for Time’s Up, has now resigned from that position, citing family situations.

KEEPING SCORE

Finalists For The Naismith Memorial Basketball Hall of Fame Class of 2019
Unveiled at NBA All-Star Weekend as finalists from the North American and Women’s committees to be considered for election in 2019:

Players
• Marques Johnson
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Ben Wallace
• Chris Webber
• Paul Westphal
Coaches
• Bill Fitch
• Eddie Sutton
Referee
• Hugh Evans

Finalists from the Women’s Screening Committee
Player
• Theresa Weatherspoon
Coaches
• Leta Andrews
• Barbara Stevens

The Class of 2019 will be unveiled during a press conference in Minneapolis at the NCAA Men’s Final Four.

BUY SELL

Weekend Box Office Feb. 15-17
1. Alita: Battle Angel $27.8M
2. The Lego Movie 2: The Second Part $21.2M
3. Isn’t It Romantic $14.2M
4. What Men Want $10.9M
5. Happy Death Day 2U $9.8M
6. Cold Pursuit $6M
7. The Upside $5.6M
8. Glass $3.8M
9. The Prodigy $3.1M
10. Green Book $2.7M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Bud Reserve: 'Charlize' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Thursday
Jan182018

United Turns Team USA Athletes, Employees Into Winter Games Superheroes

By Barry Janoff

January 18, 2018: United, the official airline for the U.S. Olympic Committee and Team USA, knows about flying and other feats of strength, and has morphed the six members of Team United as well as employees of United into people who use their skills to make extraordinary things happen.

The multi-platform campaign, under the umbrella “Superheroes,” breaks with about four weeks to go to the start of the Winter Games in South Korea.

According to United, “’Superheroes’ celebrates the six U.S. Olympic and Paralympic athletes sponsored by United and their extraordinary moves on the slopes and ice, as well as six United employees selected to represent the 90,000 United team members who go above and beyond to get customers to their destinations safely, comfortably and on time.”

The campaign will run on TV (including during NBC’s coverage of the Games Feb. 8-25 and Paralympic Games Marc 8-18), online, print, outdoor, in airports and on-board United aircraft throughout the Games.

An online element “unlocks” trading cards of Team United in superhero garb.

Lead agency is McGarryBowen.

The six members of Team United have been bestowed with superhero names and powers, including:

Gus Kenworthy aka Air Raider (freeskier): “His power of flight is only matched by his perpetual chase of the origins of winter and how to harness its energy.”

Jamie Anderson aka Arctic Angel (snowboarder): “Protector of the mountains' most precious resource, fresh powder.”
 
• J.R. Celski aka Ice Lightning (speedster): “Quicker than a bolt in a storm . . . a blur for even those with the keenest eye.”

• Erin Hamlin' aka The Rocket (luger): “Power of speed and invisibility leaves the competition at the starting line.”
 
Nathan Chen aka King Quad (figure skater): “Can take any material and spin it into gold.”
 
• Nikko Landeros aka The Fury  (Paralympic sled hockey): Defender of all that need preservation . . . brings his power of intensity to the ice in search of the coveted trio of gold.”

"The tie between superheroes and Team USA athletes is clear — they are regular people who use their exceptional talents to accomplish the incredible,d" Mark Krolick, vp-marketing for United Airlines, said in a statement.

"For close to four decades, our employees have called upon their unique skills — transporting hundreds of thousands of customers every day, while working in rapidly changing weather conditions and providing exceptional service — to give the 'power of flight' to Team USA athletes, getting them to competitions around the globe."

The members of United Airlines participating in the campaign also have been granted superhero names and powers, including:

• “Sky Runner” Nancy Barteczko, a Chicago-based pilot “who soars gracefully at cruising altitude, only touching down to deliver passengers to their destinations across the globe.”

• “Departicus” Lemont Penn, customer service rep at LAX and “guardian of all those making passage, day or night.”

• "Winged Wonder” Karla Gonzales De La Torre, a flight attendant based in New York/Newark “with the ultimate triumvirate of powers: safety, hydration and fuel.”

• “Agent Cargo” Craig Cosentino, ramp/baggage worker at SFX “with the strength of a thousand people.”

• “Storm Tamer" Michael Murgaditchian, a Chicago operations expert “capable of parting even the most menacing clouds to grant safe passage for all on board.”

• “Directionator,” Chicago-based wing-walker Michael Turner who “uses his power of navigation and glowing orbs of exploration to guide planes to their gates.”

United has gone all-in with the Hollywood superhero creative, with the campaign directed by Martin Campbell (GoldenEye, Casino Royale) and music composer Brian Tyler (The Avengers, Iron Man, The Fast and the Furious franchises).

Coca-Cola Celebrates 90-Year Olympic Alliance

Games Afoot For Under Armour, Team Canada

USOC Partner Comcast Names Winter Games Team Athletes

The Hartford Ramping Up 'I Will' Campaign For 2018 Paralympics

Ashley Wagner Trades Her Skates For Bridgestone Tires

J.M. Smucker Loading Winter Games With Brands, Athletes, Pups

Hershey’s Bringing Gold To The Winter Olympics

Kellogg's Has Athletes, Marketing, Boxes For Winter Games

NBCU Sees $1B Ad Revenue From Winter Games, Super Bowl LII

USOC, NBC Plan 100 Days Out Activation For '18 Olympics

Toyota Mobilizes Campaign For Winter Games

USOC Puts Priorities In Focus For 2018 Winter Olympics

Nabisco Feasts On Multi-Platform Campaign For '18 Games

Deloitte Sets Sights On Winter Olympics Support

Shiffrin, Kim, Knight, Lead 40 Team Visa Athletes Worldwide To Winter Olympics

Intel To Bring Tech Innovation, VR, Drones To Olympics As IOC Partner

NBC To Go Live Nationwide For ’18 Winter Games


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