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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

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NYSportsJournalism.com + Topic Of Requested Search

State Farm: Getting Older Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Mar052014

For Final World Cup Broadcast, Univision Shares Vision Of 100-Day Countdown

By Barry Janoff

March 5, 2014: Univision Deportes, which will air live all 64 matches in the 2014 FIFA World Cup, has unveiled multi-platform marketing and activation to coincide with the 100-day countdown to the event.

Between now and the beginning of the World Cup on June 12 in Brazil, Univision, which has exclusive Hispanic broadcast rights in the U.S., said it would have "the most extensive array of programming, coverage, analysis, technology offerings and digital resources in the company’s history," leveraging its sports, news and entertainment divisions.

“Univision is the home for soccer in the U.S. and our World Cup coverage will deliver on our expertise and passion for the sport," Juan Carlos Rodriguez, president for Univision Deportes, said in a statement. "We are bringing a unique, fan tailored experience never before seen around the World Cup."

Following the 2014 World Cup, exclusive Spanish-language broadcast rights move to Telemundo, owned by NBC Universal, for 2018 (in Russia) and 2022 (Qatar) under a deal signed with FIFA in 2011.

ESPN, which along with co-Disney Co. sibling ABC, has exclusive U.S. English-language broadcast rights to the World  Cup, has launched its own 100-day countdown, highlighting programming that will air across its family of networks, Internet, social media, digital and mobile outlets. Concurrently, ESPN Deportes, though not able to air the games themselves, will support ESPN's coverage with features, analysis, news and interviews.

Under the new FIFA deal, English-language U.S. broadcast rights move from ESPN to Fox Sports in 2018 and 2022.

Marketing support includes TV, which kicked off with an umbrella anthem spot, Internet, social media, mobile and a sweepstakes with the top prize a trip to Miami to tour the Univision studios. (Details here.)

Among the programming scheduled on Univision Deportes will be a countdown of the 100 best goals in soccer history; Leyendas del Mundial, 100 hour-long condensed classic soccer matches from every World Cup; 100 A-Z of World Cup vignettes and short clips covering "every pivotal moment, play, and memory of past World Cups will air across networks and on digital.

According to Rodriguez, "We are investing and dedicating our extensive platforms and resources — including Univision, UniMás, Galavisión, Univision Deportes Network, UVideos, digital sites and mobile apps —which will make these next 100 days the most exciting and content-filled lead-up to the games in this country’s television history, regardless of language.”

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