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QUICK HITS

• Nascar and Goodyear have extended their alliance under which Goodyear is the exclusive tire company for Nascar's top three racing series, which dates back to 1954.
• UFC said that Cris "Cyborg" Justino would defend her UFC women's featherweight title against Holly Holm at UFC 219 in T-Mobile Arena, Las Vegas, on Dec. 30. Holms knocked out the previously unbeaten Ronda Rousey in 2015 to win the UFC women's bantamweight title but lost the belt to Miesha Tate.
• José Altuve of the Houston Astros named 2017 AL MVP.
• Giancarlo Stanton of the Miami Marlins named 2017 NL MVP.
has signed a five-year extension with to continue as "Official Fan-to-Fan Ticket Marketplace" for and the 30 clubs. "A valuable partner for our teams and their fans over the past decade."
• As a complement to NBC’s primary broadcast of the Monster Energy Nascar Cup Series Championship race from Homestead-Miami Speedway on Nov. 19,  NBCSN’s Hot Pass telecast will offer simultaneous live coverage dedicated to each of the Championship four drivers — Brad Keselowski, Martin Truex Jr., Kevin Harvick and Kyle Busch — as well as Dale Earnhardt Jr. in his final Nascar Cup Series race.

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Hottest Marketing Event Oct. 2017
 
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KEEPING SCORE

TCS NYC Marathon InfoGraphics
• Average age of participants Nov. 5, 2017: 41.2 years old
• 11,696 participants will represent their running clubs
• More than 50,000 people will cross the finish line
• 305 runners will celebrate their birthday on Marathon Day
• Cost to take a taxi on the NYC Marathon 26.2 mile route: $68.50 (no traffic)
• The biggest and smallest includes on the race route are both on the Verrazano Bridge
• Number of hot dog vendor carts needed to cove the course: 34,584
• Number of intersections crossed by Marathon runners: 300
• Number of times needed to climb 104 stories of One World Trade Center to complete a marathon: 101+
• Size running shoe needed for the Statue of Liberty: 879

SOURCE: TCS NYC MARATHON

BUY SELL

Top-Selling MLB Jerseys (MLBShop.com)

1. George Springer Houston Astros
2. Justin Verlander Houston Astros
3. Anthony Rizzo Chicago Cubs
4. Yasiel Puig Los Angeles Dodgers
5. Francisco Lindor Cleveland Indians
6. José Altuve Houston Astros
7. Enrique Hernandez Los Angeles Dodgers
8. Clayton Kershaw Los Angeles Dodgers
9. Ernie Banks Chicago Cubs
10. David Ortiz Boston Red Sox
SOURCE: MLBSHOP.COM

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Mar052014

For Final World Cup Broadcast, Univision Shares Vision Of 100-Day Countdown

By Barry Janoff

March 5, 2014: Univision Deportes, which will air live all 64 matches in the 2014 FIFA World Cup, has unveiled multi-platform marketing and activation to coincide with the 100-day countdown to the event.

Between now and the beginning of the World Cup on June 12 in Brazil, Univision, which has exclusive Hispanic broadcast rights in the U.S., said it would have "the most extensive array of programming, coverage, analysis, technology offerings and digital resources in the company’s history," leveraging its sports, news and entertainment divisions.

“Univision is the home for soccer in the U.S. and our World Cup coverage will deliver on our expertise and passion for the sport," Juan Carlos Rodriguez, president for Univision Deportes, said in a statement. "We are bringing a unique, fan tailored experience never before seen around the World Cup."

Following the 2014 World Cup, exclusive Spanish-language broadcast rights move to Telemundo, owned by NBC Universal, for 2018 (in Russia) and 2022 (Qatar) under a deal signed with FIFA in 2011.

ESPN, which along with co-Disney Co. sibling ABC, has exclusive U.S. English-language broadcast rights to the World  Cup, has launched its own 100-day countdown, highlighting programming that will air across its family of networks, Internet, social media, digital and mobile outlets. Concurrently, ESPN Deportes, though not able to air the games themselves, will support ESPN's coverage with features, analysis, news and interviews.

Under the new FIFA deal, English-language U.S. broadcast rights move from ESPN to Fox Sports in 2018 and 2022.

Marketing support includes TV, which kicked off with an umbrella anthem spot, Internet, social media, mobile and a sweepstakes with the top prize a trip to Miami to tour the Univision studios. (Details here.)

Among the programming scheduled on Univision Deportes will be a countdown of the 100 best goals in soccer history; Leyendas del Mundial, 100 hour-long condensed classic soccer matches from every World Cup; 100 A-Z of World Cup vignettes and short clips covering "every pivotal moment, play, and memory of past World Cups will air across networks and on digital.

According to Rodriguez, "We are investing and dedicating our extensive platforms and resources — including Univision, UniMás, Galavisión, Univision Deportes Network, UVideos, digital sites and mobile apps —which will make these next 100 days the most exciting and content-filled lead-up to the games in this country’s television history, regardless of language.”

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