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NEWS REAL

• NBC’s Sunday Night Football on Nov. 10 became the decade’s (2010-19) only primetime series to average 20 million-plus viewers for 100 different broadcasts. American Ido is second with 69. The Minnesota Vikings’ 28-24 victory over the Dallas Cowboys averaged a Total Audience Delivery of 23.5 million viewers across NBC TV, NBC Sports Digital and NFL Digital platforms.

• CBS Sports said its coverage of the SEC on CBS with No. 2 ranked LSU beating No. 3 ranked Alabama, 46-41, on Nov. 9  “delivered a massive audience, had an average of 16.636 million viewers and scoring a fast national household rating/share of a 9.7/24 . . . the  highest-rated regular-season college football game (excluding Conference Championships) on any network in eight years.

• When the Seattle Sounders defeated Toronto FC, 3-1, to win the MLS title Sunday, 69,274 were in attendance in CenturyLink Field, a record for the franchise.

• Calling it the company’s biggest brand launch in more than a decade, Coca-Cola North America has unveiled Aha sparkling water, eyeing a March 2020 drop at retail. “As the largest and fastest-growing part of the water business, mainstream flavored sparkling water is a segment we know we must double-down on,” Celina Li, vp-water, Coca-Cola North America, said via the company. “Aha is our big-bet brand in this big-bet category.” Full story here.

• Taylor Swift has been named as the headline performer for the Capital One JamFest on April 5 as part of the NCAA March Madness Music Festival. The Men’s Div. I Final Four will be played in Atlanta’s Mercedes-Benz Stadium on April 4 and April 6. Also part of the Music Festival is the AT&T Block Party (April 3) and the Coca-Cola event (April 4).

• Jack Hughes, rookie forward for the NHL’s New Jersey Devils, has signed an endorsement deal with Gatorade. Hughes, the No. 1 overall pick in the 2019 NHL Draft, joins All-Stars Sidney Crosby and Patrick Kane as NHL players on the brand’s roster.

• NBC Sports and adidas have signed a multi-year extension with the All-American Bowl through 2022. Under the partnership, which began in 2011, adidas is the “official apparel company” for the All-American Bowl. The All American Bowl features 100 of the best high school athletes in the nation. NBC will air the annual East vs. West matchup. of the 2020 All-American Bowl Jan.4 in the Alamodome, San Antonio.

POLL POSITION

MLB 2019 Award Finalists

JACKIE ROBINSON ROOKIE OF THE YEAR

Nov. 11 MLB Network (6 PM ET)
AL Finalists: Yordan Alvarez, DH/OF, Houston Astros; Brandon Lowe , 2B/OF, Tampa Bay Rays; John Means, LHP, Baltimore Orioles

NL Finalists: Pete Alonso, 1B, New York Mets; Mike Soroka, RHP, Atlanta Braves; Fernando Tatis Jr., SS, San Diego Padres

MANAGER OF THE YEAR

Nov. 12 MLB Network (6 PM ET)
American League finalists: Rocco Baldelli, Minnesota Twins; Aaron Boone, New York Yankees; Kevin Cash, Tampa Bay Rays

National League finalists: Craig Counsell, Brewers; Mike Shildt, Cardinals; Brian Snitker, Braves

CY YOUNG

Nov. 13 MLB Network (6 PM ET)
AL Finalists: Gerrit Cole, RHP, Houston Astros; Charlie Morton, RHP, Tampa Bay Rays; Justin Verlander, RHP, Houston Astros

NL Finalists: Jacob deGrom, RHP, New York Mets; Hyun-Jin Ryu, LHP, Los Angeles Dodgers; Max Scherzer, RHP, Washington Nationals

MOST VALUABLE PLAYER

Nov. 14 MLB Network (6 PM ET)
AL Finalists: Alex Bregman, 3B, Houston Astros; Marcus Semien, SS, Oakland A’s; Mike Trout, OF, Los Angeles Angels

NL Finalists: Cody Bellinger, OF/1B, Los Angeles Dodgers; Anthony Rendon, 3B, Washington Nationals; Christian Yelich, OF, Milwaukee Brewers

KEEPING SCORE

Topps All-Star Rookie Team 2019

One player at each position plus a DH and pitchers. Topps said each player’s 2020 Topps Series 1 or Series 2 card would include the Rookie Cup trophy logo. Topps has been naming MLB All-Star Rookie teams for 60 years.
• Pete Alonso 1B, New York Mets
• Yordan Alvarez  DH, Houston Astros
• Nick Anderson P, Tampa Bay Rays
• Vladimir Guerrero, Jr. 3B, Toronto Blue Jays
• Keston Hiura 2B, Milwaukee Brewers
• Eloy Jimenez OF, Chicago White Sox
• John Means P, Baltimore Orioles
• Bryan Reynolds OF, Pittsburgh Pirates
• Victor Robles OF, Washington Nationals
• Will Smith C, Los Angeles Dodgers
• Mike Soroka P, Atlanta Braves
• Fernando Tatis Jr.  SS, San Diego Padres

BUY SELL

Weekend Box Office Nov. 8-10
1, Midway $17.5M
2. Doctor Sleep $14.1M
3. Playing With Fire $12.8M
4. Last Christmas $11.6M
5. Terminator: Dark Fate $10.8M
6. Joker $9.2M
7. Maleficent: Mistress Of Evil $8M
8. Harriet $7.2M
9. Zombieland: Double Tap $4.3M
10. Addams Family $4.2M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Ikea: 'Silence The Critics' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs vs. Los Angeles Chargers Mexico City Estadio Azteca ESPN (Monday Night Football) 8 PM (ET

NFL Thanksgiving Nov. 28, 2019
• Chicago Bears vs. Detroit Lions Fox 12:30 PM (ET)
• Buffalo Bills vs. Dallas Cowboys CBS 4:30 PM (ET)
• New Orleans Saints vs. Atlanta Falcons NBC 8 PM (ET)

NBA Mexico 2019
• Dec. 12 Dallas Mavericks vs. Detroit Pistons Arena Ciudad de Mexico, Mexico City NBA TV 9 PM (ET)

NBA Christmas Dec. 25, 2019
• Boston Celtics vs. Toronto Raptors ESPN Noon (ET)
• Milwaukee Bucks vs. Philadelphia 76ers ABC 2:30 PM (ET)
• Houston Rockets vs. Godlen State Warriors ABC 5 PM (ET)
• Los Angeles Clippers vs. Los Angeles Lakers ESPN/ABC 8 PM (ET)
• New Orleans Pelicans vs. Denver Nuggets ESPN 10:30 PM

NHL Bridgestone Winter Classic Jan. 1, 2020

• Nashville Predators vs. Dallas Stars Cotton Bowl Stadium, Dallas NBC

Friday
Feb282014

LeBron, Tiger, Jordan, Gretzky, Activations Back Upper Deck's 25th Anniversary

By Barry Janoff

February 28, 2014: “I knew when my career was over: In 1965 my baseball card came out with no picture.” — ex-MLB player and broadcaster Bob Uecker.

Upper Deck knows the joys and challenges that come with collecting, trading and preserving trading cards. And most trading card collectors know the challenges of keeping your treasure out of the hands of your Mom, who viewed the small pieces of cardboard — many of which smelled like the bubble gum with which they were packaged — as space-takers best "donated" to the trash can.

Carlsbad,. Calif.- based Upper Deck has kicked off a year-long celebration in honor of its 25th anniversary, which includes special product, marketing, social media activations and contests intended to reward consumers with unique sports and entertainment memorabilia.

The trading card category is in need of a high-profile jump-start that the Upper Deck multi-platform might provide. Sales in the category topped $1.1 billion in 1991, but now hover around the $300 million mark, according to the most recent figures provided by industry analysts.

Major players still standing, such as Upper Deck, Panini America and Topps, have gone heavily into online and social media and bumped up their entertainment-related products in a quest to add and retain younger consumers to what remains of the pool of older and more traditional consumers.

The Upper Deck celebration comes on the heels of the brand signing a multi-year deal with the NHL and the NHL Players Assn. to become  the exclusive licensed manufacturer of NHL trading cards, beginning with the 2014-15 season.

Upper Deck had been the NHL's exclusive trading card partner from 2004 through 2009-10, and is currently one of two licensed manufacturers (Panini America) through the 2013-14 season. Upper Deck has held NHL and NHLPA trading card licenses since the 1990-91 season.

Upper Deck has also signed an exclusive agreement with NHL Hall of Famer Wayne Gretzky to provide autographed memorabilia from the Upper Deck Authenticated branch of the company.

Gretzky returns to Upper Deck Authenticated for the first time since 2000, and joins a roster of  exclusive Upper Deck signers that includes Michael Jordan, LeBron James, Tiger Woods and Rory McIlroy, according to the company.

Gretzky, James, Woods and McIlroy are featured in a spot in which they send their own special congratulations to Upper Deck. "Reaching 25 years is a great accomplishment and hopefully there will be many more years to come," says McIlroy in the "Happy Birthday" spot.

"Our standard in 2014, as it has been every year since 1989, is to maintain Upper Deck's position as the industry leader by continuing the tradition of quality craftsmanship, authenticity and innovation," Jason Masherah, president for Upper Deck (pictured above), said in a statement. "We are proud of the extensive portfolio we've created over the last 25 years, and we're excited to let fans know that we have several significant announcements planned over the course of the entire year."

Among the activations planned to celebrate its silver anniversary, Upper Deck said that the first "licensed football rookie cards of the year will debut in 2014 Upper Deck Football," scheduled to drop April 16. The 200-card set will feature randomly inserted autograph cards from such soon-to-be NFL players as Johnny Manziel, Teddy Bridgewater, Michael Sam, Blake Bortles, Derek Carr, Ka’Deem Carey and Sammy Watkins.

Leaf Trading Cards, based out of Carrollton, Texas, is hitting the public now with 2014 Leaf Draft Metal Football Set, which also contains autographed cards that include Manziel, Bridgewater, Bortles and Watkins, as well as Jadeveon Clowney.

This summer, Upper Deck will unveil a 250-card, 25thanniversary multi-sport set, "utilizing a design similar to its inaugural 1989 baseball card set."

The 25th edition of Upper Deck Series One Hockey will be released in the fall.

A dedicated 25th anniversary micro-site and a series of social media contests and promotions will target consumers and fans. A "Happy Birthday Upper Deck" contest running now through March 28 enables people to create videos of themselves singing "Happy Birthday" to Upper Deck. One fan chosen for creating the best birthday tribute will receive a $2,500 credit at the Upper Deck Store. (Details here.)

A separate contest running through March directs people to offer birthday wishes to Upper Deck via Twitter or Facebook for the opportunity to receive limited-edition T-shirts along with packs of assorted trading cards from the company.

Five of the randomly selected winning entries will also receive a "signed piece of memorabilia or card product valued at $250." (Details here.)

In the entertainment category, Upper Deck said it would use its 25th anniversary platform to expand its gaming business via new versions of the "Legendary Deck Building Game." That will include a new Marvel release and a 20th Century Fox licensed "Alien Encounters" release this August.

"We're proud of the extensive portfolio we've created over the last 25 years, and we're excited to let fans know we have significant announcements planned."

In addition, Upper Deck is bringing back its Marvel Masterpieces trading card set, to be comprised solely of original art by renowned artist Joe Jusko.

Other activations will be tied to trade shows such as the National Sports Collectors Convention and GenCon this summer.

Beyond that? According to Masherah, "Upper Deck will continue to provide fans with the most innovative, highest quality cards and collectables available in the market."

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