March 30, 2011: USA Football, the national governing body for football in America, has signed an exclusive multi-year deal with Upper Deck, marking its first partnership with a trading card manufacturer.
Financial terms with the Carlsbad, Calif.-based trading card and collectible company were not disclosed.
Upper Deck joins a strong roster of USA Football marketing partners that includes Marriott International, Riddell, Sports Authority, PNC Bank, Gatorade and National Car Rental. The independent non-profit USA Football is the official youth football development partner of the NFL, its 32 teams and the NFL Players Association.
Upper Deck's first project will be a special edition of U.S. Under-19 National Team football cards to be inserted into Upper Deck’s 2011 SP Authentic Football trading card packs, scheduled to be released in September.
The special edition Under-19 National Team cards will include player images from Team USA's 21-14 victory against vs. The World on Feb. 2. The game, played in Austin, Texas, was telecast nationally on NFL Network. The World Team was composed of top teenage football players from eight countries. Team USA's roster included top high school seniors who will play college football beginning in 2011 for such universities as Auburn, Alabama, Florida, Nebraska, Notre Dame, Ohio State, Oregon, Texas and Virginia Tech.
Team USA players’ signatures and pieces of game-worn jerseys will also be inserted into card packs.
“It will be Upper Deck’s privilege and honor to join forces with USA Football,” Jason Masherah, Upper Deck’s vp-marketing, said in statement. “Any effort to promote the great game of football is a step in the right direction and the opportunity to capture members of the U.S. Under-19 National Team on trading cards is one we’re very excited about.”
"Our national team program and Player Academies will benefit from Upper Deck’s industry-leading work and their commitment to youth football."
According to Scott Hallenbeck, executive director for USA Football, “We are proud to call Upper Deck a USA Football family member. Our national team program and Player Academies will benefit from Upper Deck’s industry-leading work and their commitment to youth football for the millions of kids who love to stay fit by playing America’s favorite sport and gain from the game’s team-first values.”
USA Football hosts more than 80 football training events annually, offering education for coaches and game officials, skill development for players and resources for youth football league commissioners. USA Football, which is chaired by former NFL team executive Carl Peterson. was endowed by the NFL and NFLPA in 2002 through the NFL Youth Football Fund.
Sports Authority Signs Sponsorship Deal With USA Football